Let’s discuss three supplements that can be a fantastic addition to your beauty brands!
Disclaimer: The information provided in this article does not represent the health advice offered by Wonnda. All information is based on external sources, and Wonnda does not guarantee the complete accuracy of the information represented. If you are interested in obtaining further information, we ask you to contact your local health authority.
Why add a supplements product line to your brand?
Beauty supplements come in various shapes and sizes. They are taken orally to improve the health and look of skin, hair, or nails. The purpose of them is to give your body the necessary tools to make you look refreshed as possible. They are absorbed by the bloodstream and carried to the deepest layer of the skin.
As people care more for their well-being and health, the use of beauty supplements has risen and is now a promising market for the future.
Expand your brand portfolio
Many types of supplements can contribute to your beauty brand, but we will point out three that are trendy right now!
The first beauty supplement that is the most prominent is collagen. Collagen is a protein that is naturally found in our bodies, however, as we grow older, its production decreases.
For this reason, many people are buying collagen supplements; this is the perfect opportunity to expand your brand and use this trend!
The second beauty supplement to look out for and include is fish oils.
Aside from containing omega-3 fatty acids, fish oil also contains vitamins A and D. Additional benefits that fish oil has are:
- inflammation reduction
- keeping skin healthy
- bone health improvement
The third beauty supplement to be included in your brand portfolio is biotin.
Biotin, or vitamin B, is considered to promote healthy hair growth but is also used to strengthen nails. Biotin is another supplement that can be an amazing addition to your product line!
There are numerous other supplements that you can add, and the above-mentioned are some of the examples. Now, let us take a look at ways in which you can launch your brand extension!
Choose what type of a label you want for your brand
There are numerous ways in which you can produce your supplement line, and they consist of private label, white label, and contract manufacturing. We will list them all and explain them, so you can make an informed decision that you think is best for your brand!
A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in the production while being able to do small customizations in your packaging and formula.
Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce, and giving also lower minimum order quantities, while giving you the opportunity to personalize some aspects of the product.
White-label production is the cheapest kind of production, but also the easiest. In this process, all the necessary machinery is already set for production, and no customizations need to be made, making it so that the production is a lot faster than a private label or contract manufacturing. If you are a beginner and don’t have a huge budget, search into white-labeling production for generic packaging that is only missing the branding. Private labels and white labels can be similar but there key differences between them.
Contract manufacturing has the highest cost of them all, as well as a longer production-phase time since all the production line is completely individualized for that one product. The time of the production depends on the kind of product and can take up to a year in total. This is the most expensive option, and most of the time the product that you want to launch doesn’t need that much customization and can be made cheaper through another kind of production.
Create your new supplement line with Wonnda
if you are interested in starting a successful beauty supplement business, our team at Wonnda can help! Aside from being able to launch your products through Wonnda, we will also put you in touch with the best manufacturers across Europe to make sure your brand only offers the best of the best!
If you already have existing beauty products and want to expand your portfolio, you can further elevate your business through a private label, white label, or contract manufacturing. Email us if you have any questions; our team is there for you!