How to launch a new consumer product in 7 steps

In this article
In this article

Launching a new consumer product can be an exciting and challenging process. Many steps are involved, from developing the product concept and design to sourcing materials and components to producing and delivering the final product. In this blog post, we will take a closer look at the seven key steps involved in launching a new consumer product.

7 steps to launch a new consumer product

1. Develop a product concept and design

The first step in launching a new consumer product is to create a product concept and design. This involves defining the product’s essential features, functions, and benefits, as well as developing a visual design that will appeal to your target market. This can be a collaborative process involving input from your team, market research, and feedback from potential customers.

2. Source materials and components

Once you have a clear product concept and design, the next step is to source materials and components. This involves identifying and contacting suppliers of the raw materials, components, and other supplies that are required to produce your product. You can use online directories, trade shows, and industry associations to find potential suppliers, and reach out to them to request quotes and samples.

3. Order samples and test quality

After identifying potential suppliers, you can order samples to test the quality and compatibility of the materials and components. This is an important step, as it will help ensure that your product is made from high-quality materials and components that will meet your specifications and perform as expected.

4. Request quotes from suppliers

Once you have tested the samples, you can use the information you have gathered to request quotes from the suppliers. This will involve providing detailed information about the materials and components you require, as well as the quantities and delivery dates. The suppliers will then provide you with a quote, which will include the cost of the materials and components, as well as any additional fees or charges.

5. Select suppliers and place orders

Based on the quotes you receive, you can then select the suppliers that will provide the materials and components for your product. This will involve comparing the quotes, negotiating terms and conditions, and placing orders with the selected suppliers. It’s important to review the terms of the contracts and agreements carefully and to communicate your expectations and requirements to the suppliers clearly.

6. Coordinate production and assembly

Once you have placed your orders with the suppliers, the next step is to coordinate the production and assembly of your product. This will involve working with the suppliers to ensure that the materials and components are delivered on time and working with your production team to schedule and manage the production process. This can be a complex and time-consuming process, requiring careful planning and coordination to ensure that your product is produced efficiently and effectively.

7. Deliver the final product to customers

The final step in launching a new consumer product is to deliver the finished product to customers. This will involve coordinating logistics, packaging, labeling, and distribution to ensure that your product reaches your customers promptly and cost-effectively. You will also need to monitor and manage customer feedback and satisfaction to ensure that your product meets their expectations and needs.


In conclusion, launching a new consumer product involves a complex and multi-faceted process. By carefully planning and coordinating each step, you can ensure that your product is developed, produced, and delivered to the highest quality standards, and meets the needs and expectations of your customers.

One platform that can help you navigate this process is Wonnda. Wonnda is a platform that connects businesses with qualified manufacturers, making it easy to find the right fit for your product. With Wonnda, you can access a wide range of manufacturers, streamline the communication and negotiation process, and find the perfect match for your product’s unique requirements.

If you are planning to launch a new consumer product, sign up below and discover the benefits of working with qualified manufacturers. Together, we can help you launch your product successfully and make it a success in the market.

Create your product line with Wonnda – the European platform for white-label, private-label, and contract manufacturing

Are you interested in producing your private label products in Europe but don’t know how to find the best manufacturers for your business? Wonnda can help you find a manufacturer that connects your business with the best manufacturer. Launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda is that you can let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then fill out the form!

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Martin Ditzel
Martin Ditzel is the co-founder of Wonnda and was born in Düsseldorf. He holds a BSc in General Management from EBS Universität and an MSc in Business Information from Rotterdam School of Management. He's a tech and business expert who's passionate about using technology to make a positive impact.
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