5 Best Dropshipping Alternatives: The Benefits of Private Label and Order Fulfillment

Updated on January 23, 2024
In this article
In this article

Key takeaways:

  • Private Label Advantage: Private labeling is a preferred alternative to dropshipping, offering better control over brand differentiation, customer experience, and unique product offerings.
  • Dropshipping Pros and Cons: Dropshipping is accessible due to low startup costs and flexibility, but it faces challenges like low profit margins, limited control over inventory, and high competition.
  • Viable Alternatives: Besides private labeling, other effective alternatives to dropshipping include in-house fulfillment, affiliate marketing, wholesaling, and drop servicing, each offering unique advantages in terms of control, branding, and profitability.

As the e-commerce industry continues to grow, retailers are always looking for new and innovative ways to reach customers and increase their sales. One popular business model that has emerged in recent years is dropshipping, which allows retailers to sell products without having to maintain a physical inventory. However, alternative models are also to consider, such as private label.

Private label manufacturing is a dropshipping alternative that offers a number of benefits, including better control over the customer experience, greater brand differentiation, and the ability to offer unique products to customers.

What is Dropshipping?

Dropshipping is a popular business model in e-commerce where a retailer doesn’t have to maintain a physical inventory of the products they sell. Instead, the retailer partners with a supplier or wholesaler who agrees to ship the products directly to the customer on behalf of the retailer. This means that the retailer only needs to focus on marketing and selling the products, while the supplier takes care of storage, packaging, and shipping.

Pros and Cons of Dropshipping


  1. Low Startup Costs: Dropshipping eliminates the need for a significant upfront investment in inventory, making it more accessible for new entrepreneurs.
  2. Reduced Risk: Since you don’t purchase inventory until a sale is made, there’s less risk of being stuck with unsold products.
  3. Wide Product Selection: You can offer a vast array of products without worrying about storage space or inventory levels.
  4. Flexibility and Scalability: You can run your business from anywhere with an internet connection and easily scale by adding new products without additional logistic costs.
  5. No Warehouse Costs: You don’t need to rent or manage a storage space for products, reducing overhead costs.


  1. Low Margins: High competition in popular niches often leads to lower profit margins to stay competitive.
  2. Limited Control Over Inventory and Shipping: Reliance on third-party suppliers means you have less control over stock availability and shipping times, which can affect customer satisfaction.
  3. Quality Control Issues: Since you don’t handle the products directly, it’s harder to ensure product quality, which can lead to customer complaints.
  4. Supplier Reliability: Your reputation can be impacted by suppliers’ mistakes, such as shipping delays or errors.
  5. Highly Competitive: Dropshipping is easy to start, leading to high competition, especially in popular niches.

In summary, while dropshipping offers ease of entry and flexibility, it also presents challenges in terms of profit margins, control, and competition. It requires careful supplier selection, niche market targeting, and effective customer service management.

5 Best Dropshipping Alternatives to try

Exploring alternatives to traditional dropshipping can lead to diverse and potentially more profitable e-commerce business models. Here are the most popular ones:

Private label

Private labeling involves creating your own brand for products manufactured by others. It’s a great way to build brand identity and customer loyalty. You have the freedom to customize packaging and tweak the product as per your brand vision. While it requires more upfront investment in branding and sometimes product development, it allows for greater profit margins. Private labeling is ideal for entrepreneurs who want to create a unique brand identity in the market.

Private label manufacturing may seem similar to drop shipping, but they are actually very different. In private labeling, not only is the brand allowed to negotiate customizations in the final product with the manufacturer, making it unique and differentiating it from the other brands that buy from that private label supplier, but the products are actually delivered to the brand, who is then responsible for packaging, branding and shipping the product to the final consumer.

In-house fulfillment

With in-house fulfillment, you manage storage, packing, and shipping of products yourself. This model gives you complete control over inventory, shipping speed, and packaging quality, which can significantly enhance customer satisfaction. It requires more space for inventory and a potential increase in overhead costs, but it allows for a closer eye on product quality and a more personalized customer experience. It’s suited for businesses that want to maintain tight quality control and have a hands-on approach.

Affiliate marketing

Affiliate marketing involves promoting other companies’ products and earning a commission for each sale made through your referral. This model is low-risk and low-investment, as it doesn’t require handling products or fulfillment. It’s perfect for individuals with a strong online presence or influence, such as bloggers or social media personalities. The key to success in affiliate marketing is to build a large and engaged audience and promote products that align with your audience’s interests.


Wholesaling means purchasing products in bulk at a lower price and selling them individually at a markup. This model requires a significant initial investment in inventory but offers better control over pricing and higher profit margins. It’s an excellent option for businesses that have the resources to purchase and store large quantities of inventory and have an existing customer base or marketing strategy to drive sales.

Drop Servicing

Drop servicing, also known as service arbitrage, is where you offer services (like graphic design, content writing, or digital marketing) and outsource the actual work to freelancers or agencies. Your role is to manage client relations and ensure project completion. This model requires excellent organizational and communication skills but no physical inventory. It’s ideal for those who have a good network of service providers and excel in client management.

9 reasons why you should look for a dropshipping alternative

1. Lack of control over product quality

Since the retailer doesn’t physically handle the product, they may have limited control over the quality of the product. This can lead to customer complaints and negative reviews.

2. Shipping and delivery issues

The retailer may not control shipping times and delivery processes, which can lead to customer frustration and negative reviews.

3. Inventory management issues

The retailer relies on the supplier for accurate inventory levels, which can lead to overselling products or stockouts.

4. Difficulties in providing excellent customer service

The retailer may not have access to all of the information about the product or the shipping process, which can make it challenging to provide excellent customer service.

5. Limited branding opportunities

The retailer may have limited opportunities to differentiate themselves from other retailers selling the same product.

6. Dependence on suppliers

The success of the retailer’s business depends on the reliability and reputation of the supplier. If the supplier experiences problems, the retailer may also be affected.

7. Margin compression

Due to the competition in the dropshipping space, retailers may face pressure on their profit margins.

8. Legal and compliance issues

The retailer may be responsible for ensuring that the products they sell comply with relevant laws and regulations, such as product safety standards and intellectual property laws.

9. Shipping and handling costs

Shipping costs can add up quickly and eat into the retailer’s profit margins, especially if shipping internationally.


In conclusion, private label is often considered the best dropshipping alternative due to their several advantages. Private label products allow retailers to differentiate themselves from competitors, build customer loyalty, and offer better profit margins. Additionally, by having control over the branding and marketing of the products, retailers can significantly impact the customer experience and overall success of the business.

Regarding sourcing private label manufacturers, Wonnda is a great platform to consider. Wonnda provides access to a network of European private label manufacturers, allowing retailers to easily find and partner with the right supplier for their business needs.

With a focus on quality, innovation, and sustainability, Wonnda ensures that retailers can find reliable, trustworthy manufacturers to work with. By using Wonnda, retailers can take advantage of the benefits of private label and create a successful and profitable e-commerce business.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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