Dropshipping Alternative: The Benefits of Private Label and Order Fulfillment

In this article
In this article

As the e-commerce industry continues to grow, retailers are always looking for new and innovative ways to reach customers and increase their sales. One popular business model that has emerged in recent years is dropshipping, which allows retailers to sell products without having to maintain a physical inventory. However, alternative models are also to consider, such as private label.

Private label is a dropshipping alternative that offers a number of benefits, including better control over the customer experience, greater brand differentiation, and the ability to offer unique products to customers.

In this article, we’ll take a closer look at private label and why it may be the best dropshipping alternative for your e-commerce business.


Dropshipping is a popular business model in e-commerce where a retailer doesn’t have to maintain a physical inventory of the products they sell. Instead, the retailer partners with a supplier or wholesaler who agrees to ship the products directly to the customer on behalf of the retailer. This means that the retailer only needs to focus on marketing and selling the products, while the supplier takes care of storage, packaging, and shipping.

But dropshipping has its pros and cons, and there may be dropshipping alternatives that you’re not considering but should.

The key advantage of dropshipping

The key advantage of dropshipping is the low overhead costs and the low entry barrier for the industry. Since the retailer doesn’t have to invest in inventory or storage space, they can start an e-commerce business with relatively little capital. Additionally, opposite to some dropshipping alternative the retailer doesn’t have to worry about unsold inventory, as the supplier only ships products that have been sold.

Private label

Private label is a great dropshipping alternative and it refers to products manufactured by one company but sold under another company’s brand. In other words, a retailer or wholesaler can take a product manufactured by someone else, put their label or branding on it, and sell it as their own. This allows the retailer to offer their customers unique products without investing in research and development or manufacturing.

The main differences

Private label may seem similar to drop shipping, but they are actually very different. In private labeling, not only is the brand allowed to negotiate customizations in the final product with the manufacturer, making it unique and differentiating it from the other brands that buy from that private label supplier, but the products are actually delivered to the brand, who is then responsible for packaging, branding and shipping the product to the final consumer.

Overall, private label is the midway between an utterly personalized product made through contract manufacturing, a much more expensive and time-consuming kind of production, and white label, where no customizations are allowed by the manufacturer and the personalization and differentiation of the product is done solely by branding and market placement once the product is in the hands of the brand.

The right kind of production for your product depends on a series of variables, such as the size of production, budget, type of product, innovation, etc., and it’s important to consider all the dropshipping alternatives that each manufacturer’s offer before starting to produce.

9 reasons why you should look for a dropshipping alternative

1. Lack of control over product quality

Since the retailer doesn’t physically handle the product, they may have limited control over the quality of the product. This can lead to customer complaints and negative reviews.

2. Shipping and delivery issues

The retailer may not control shipping times and delivery processes, which can lead to customer frustration and negative reviews.

3. Inventory management issues

The retailer relies on the supplier for accurate inventory levels, which can lead to overselling products or stockouts.

4. Difficulties in providing excellent customer service

The retailer may not have access to all of the information about the product or the shipping process, which can make it challenging to provide excellent customer service.

5. Limited branding opportunities

The retailer may have limited opportunities to differentiate themselves from other retailers selling the same product.

6. Dependence on suppliers

The success of the retailer’s business depends on the reliability and reputation of the supplier. If the supplier experiences problems, the retailer may also be affected.

7. Margin compression

Due to the competition in the dropshipping space, retailers may face pressure on their profit margins.

8. Legal and compliance issues

The retailer may be responsible for ensuring that the products they sell comply with relevant laws and regulations, such as product safety standards and intellectual property laws.

9. Shipping and handling costs

Shipping costs can add up quickly and eat into the retailer’s profit margins, especially if shipping internationally.


In conclusion, private label is often considered the best dropshipping alternative due to their several advantages. Private label products allow retailers to differentiate themselves from competitors, build customer loyalty, and offer better profit margins. Additionally, by having control over the branding and marketing of the products, retailers can significantly impact the customer experience and overall success of the business.

Regarding sourcing private label manufacturers, Wonnda is a great platform to consider. Wonnda provides access to a network of European private label manufacturers, allowing retailers to easily find and partner with the right supplier for their business needs.

With a focus on quality, innovation, and sustainability, Wonnda ensures that retailers can find reliable, trustworthy manufacturers to work with. By using Wonnda, retailers can take advantage of the benefits of private label and create a successful and profitable e-commerce business.

Create your product line with Wonnda – the European platform for white-label, private-label, and contract manufacturing

Wonnda is the perfect platform for companies looking to create their European product line. We understand the challenges that companies face in production, and we have a solution for you. Our platform offers white-label, private-label, and contract manufacturing options, allowing you to choose the option that best suits your business needs.

With our partnerships with leading European manufacturers, we can connect you with reliable and experienced producers who can help bring your product ideas to life. Whether you’re looking to create a new product line or want to expand your existing range, our team can assist you in finding the right production partner for your project.

We understand that finding the right production partner is crucial for the success of your business, which is why we make it easy for you. Provide us with information about your project or product idea, and we’ll connect you with the most appropriate producers. We take care of the whole process for you, from finding the proper manufacturer to overseeing the production process.

If you want to take your D2C business to the next level, Wonnda is here to help. Contact us today to learn more about how we can assist you in creating your product line in Europe.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
Join 4400+ brands sourcing with Wonnda
By signing up, you are accepting our terms & conditions and privacy policy.
More resources and trends
In-depth sourcing resources and consumer product trends curated by the Wonnda team.

Find suppliers for your consumer brand

Join 4400+ leading consumer brands using Wonnda as their go-to sourcing platform. Sign up for free.

By signing up, you are accepting our terms & conditions & privacy policy. The provided email will be used to create an account.