How to Create a Successful Sunscreen Product Line for Private Label Brands

Updated on March 26, 2023
In this article
In this article

Private label brands are becoming more popular in the cosmetics industry, and sunscreen is no exception. Sunscreen is an essential product that protects the skin from harmful UV rays and prevents skin damage. With the increasing awareness of skin health, more consumers are looking for effective and safe sunscreen products.


Sunscreen is a skincare product designed to protect the skin from the sun’s harmful UV rays. It works by absorbing or reflecting the UV radiation before it can penetrate the skin, preventing sunburn, premature aging, and reducing the risk of skin cancer. Sunscreen comes in various forms, such as lotions, sprays, gels, and sticks, with different levels of sun protection factor (SPF).

It is an essential part of any skincare routine, especially during the summer months or in regions with high UV index. Private label brands can capitalize on the growing demand for sun protection products by creating their own successful sunscreen product line.

The increase in sunscreen use

In recent years, there has been a significant increase in the use of sunscreen. This trend can be attributed to the growing awareness of the harmful effects of UV radiation on the skin. With the rise in skin cancer cases worldwide, individuals have become more conscious about the importance of protecting their skin from the sun’s harmful rays. Furthermore, the rise in social media and the trend towards a “glow-up” culture has also contributed to the popularity of sunscreen. Many people have come to realize that sun damage can cause premature aging, hyperpigmentation, and other skin concerns, making sunscreen an essential part of their daily skincare routine.

According to a report by Grand View Research, the global sunscreen market size was valued at USD 1.8 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 5.9% from 2021 to 2028. The growing demand for organic and natural sunscreens, increased consumer awareness about the benefits of using sunscreens, and the rise in skin cancer cases are some of the factors driving the growth of the sunscreen market. With the rise of private label brands and the increasing demand for customized skincare products, creating a successful sunscreen product line can be a profitable business venture.

Private label brands can take advantage of this trend by creating their own sunscreen product line. Here are some tips on how to create a successful sunscreen product line for your private label brand.

Understanding Sunscreen Regulations

Before creating a sunscreen product line, it is important to understand the regulations surrounding sunscreen products. Sunscreen is regulated by the FDA in the United States and by the European Commission in Europe. These regulations set guidelines for labeling, ingredient requirements, and testing methods. Make sure to follow these regulations to ensure that your sunscreen products are safe and effective.

Choosing the Right Ingredients

Choosing the right ingredients is essential for creating effective sunscreen products. Sunscreen ingredients fall into two categories: chemical and physical. Chemical sunscreens work by absorbing UV radiation, while physical sunscreens work by reflecting UV radiation. Some popular sunscreen ingredients include zinc oxide, titanium dioxide, avobenzone, and octinoxate. Consider the SPF level and broad-spectrum coverage when choosing ingredients for your sunscreen product line.

Finding the Right Manufacturer

Finding the right manufacturer is crucial for the success of your private label sunscreen product line. Look for a manufacturer that has experience in producing sunscreen products and uses high-quality ingredients. They should also have the capacity to produce the volume of product you need while maintaining quality and consistency. Using Wonnda, the fastest growing B2B platform for private label sourcing in Europe, can help you find trusted and verified sunscreen manufacturers with ease.

Packaging and Labeling

Packaging and labeling are important factors to consider when creating a successful sunscreen product line. Make sure that your packaging is easy to use and travel-friendly. Consider using eco-friendly packaging options to appeal to environmentally conscious consumers. Labeling requirements vary by country, but make sure to include important information such as SPF level and application instructions.

Marketing Your Product Line

Marketing is crucial for the success of any product line, including sunscreen. Consider targeting niche markets such as athletes or beachgoers. Use social media and influencer marketing to promote your product line. Highlight the benefits of your sunscreen products, such as broad-spectrum coverage and natural ingredients.

In conclusion, creating a successful sunscreen product line for your private label brand requires careful consideration of regulations, ingredients, manufacturing, packaging, labeling, and marketing. Using Wonnda can help you find trusted and verified sunscreen manufacturers and streamline the sourcing process. Start creating your private label sunscreen product line today and protect your customers from harmful UV rays.

Create your product line with Wonnda – the European platform for white-label, private-label, and contract manufacturing

Wonnda is the perfect platform for companies looking to create their European product line. We understand companies’ challenges in product sourcing, and we have a solution for you. Our platform offers white-label, private-label, and contract manufacturing options, allowing you to choose the option that best suits your business needs.

With our partnerships with leading European manufacturers, we can connect you with reliable and experienced producers who can help bring your product ideas to life. Whether you’re looking to create a new product line or want to expand your existing range, our team can assist you in finding the right production partner for your product sourcing project.

Contact us today to learn how we can assist you in sourcing and creating your product line in Europe.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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