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Discover Your ideal private label home & living products manufacturer

Explore our handpicked range of private label home & living product manufacturers. Bring your brand to life with Wonnda quality.

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Home & Living private label, white label and contract manufacturing

Reliable private label home & living product manufacturers within reach

Launching a new line of private label home & living products can be daunting. Sourcing manufacturers with the desired quality, pricing, and certifications is time-consuming. Wonnda streamlines this process by presenting a curated list of manufacturers, pre-vetted for quality and adherence to industry standards.

Top-notch suppliers for your private label home & living brand

Partner with reputable private label manufacturers for home & living products

Our private label home & living product manufacturers are experts in creating diverse items, from kitchenware and textiles to decorative pieces and more. Whether you aim for a custom design or a tried-and-true product, our manufacturers will turn your ideas into reality. With Wonnda, there are no limits to what you can achieve.

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25+ Best private label home & living manufacturers and suppliers for your brand

Join Wonnda and get access to our exclusive supplier directory with a curated list of private label home & living manufacturers and suppliers.

1. Western Living - Portugal

Western Living is a premium supplier specializing in a wide range of candle holders and accessories, including private label candle jars, custom-made candle containers, and a variety of candle cups in materials like copper, aluminum, and brass.

They also offer gold and silver plated scented candle containers suitable for soya wax and diffusers. Their commitment to passion and expertise ensures a unique experience, with a focus on manufacturing and supplying innovative and trendy products.

Access prices, minimum quantities and more by getting in contact with Western Living via Wonnda.

2. Innique AG - Switzerland

INNIQUE is a pioneering Swiss company with over 60 years of experience in producing high-quality plastic bottles and containers for both food and non-food purposes. Known for their innovation in the field, they specialize in customizing products to meet diverse customer needs, including personalized designs with images, graphics, logos, and a wide selection of colors and shapes.

Their commitment to fulfilling every customer requirement showcases their expertise and creativity, making them a top choice for drinking bottles, promotional items, and more.

Signup at Wonnda to access more private label home & living suppliers, get quotes, see prices and minimum order quantities.

3. DOMO S.P.A. - Italy

Domo, established in 1991 in Italy, specializes in making non-stick aluminum cookware, which also comes with a ceramic option and can be made suitable for induction stoves. They offer a wide variety of models and shapes that customers can personalize. Domo is committed to being eco-friendly, using recycled aluminum, sustainable handles, and environmentally safe packaging. Their focus is on quality cookware that’s good for the planet.

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What are private label home & living products?

Private label home & living products are household items made by one company but sold under another brand’s name. This category includes kitchenware, home decor, bedding, and furniture. Brands choose private label products to create unique lines without the cost of manufacturing. They can customize these items to match their brand style and values, offering exclusive products to their customers. This method is popular among retailers wanting to stand out with distinct, quality-controlled products at specific price points.

Benefits of private label home & living products

Private label home & living products offer several benefits:

Brand Differentiation

By offering unique products not available from other retailers, brands can distinguish themselves in a competitive market.


Companies have the freedom to tailor products to their brand identity and customer preferences, from design to functionality.

Control Over Pricing

Private labeling allows brands to set their own price points, potentially leading to higher profit margins.

Quality Control

Brands can oversee the quality and production standards, ensuring that the products meet their specifications and customer expectations.

Customer Loyalty

Offering exclusive, high-quality products can foster customer loyalty, as consumers often return to the same brand for unique items.

Flexibility in Inventory

Brands can more easily manage inventory according to demand, reducing the risk of overstocking.

Market Responsiveness

Brands can quickly adapt to market trends and consumer demands, keeping their product offerings fresh and relevant.

Overall, private label home & living products allow brands to create distinctive, high-quality product lines that resonate with their target market and enhance their brand value.

Private label home & living products as a perfect choice for hotels

Private label home & living products are a great fit for hotels. They allow hotels to customize products like bedding, towels, and decor to match their brand and design, ensuring a unique guest experience. This customization also helps maintain consistent quality across all items. Private labeling can be more cost-effective, an important factor for budget management. For hotel chains, it ensures uniformity in style and quality at different locations. Ultimately, well-chosen private label products enhance guest satisfaction, contributing to positive reviews and repeat visits, while aligning with the hotel’s brand identity and operational needs.

How to start a private label home & living brand?

Starting a private label home & living brand involves several key steps:

Market Research

Begin with thorough market research to understand current trends, customer preferences, and gaps in the market. Identify your target audience and what kind of products they are looking for.

Define Your Brand

Establish a clear brand identity. Decide on the brand’s values, aesthetics, and the unique selling proposition that will set your products apart from competitors.

Select Products

Based on your research, choose the types of home & living products you want to offer. This could range from kitchenware and bedding to furniture and decor items.

Find a Manufacturer

Look for a reliable manufacturer who specializes in private label home & living products. Consider factors like production capabilities, quality control, minimum order quantities, and turnaround times.

Customize Your Products

Work with the manufacturer to customize products that reflect your brand identity. This includes design, materials, packaging, and any other specific requirements.

Develop a Business Plan

Create a comprehensive business plan outlining your strategy for marketing, sales, distribution, and growth.

Set Up Online and/or Physical Retail

Decide on your sales channels. An online store can be a cost-effective way to start, but you may also consider physical retail, depending on your target market.

Marketing and Brand Promotion

Develop a marketing strategy to promote your brand and products. Utilize social media, content marketing, influencer partnerships, and other digital marketing tactics to reach your audience.

Launch and Iterate

Launch your brand, gather customer feedback, and be prepared to make adjustments to your product line or marketing strategy based on that feedback.

Starting a private label home & living brand requires careful planning and a clear understanding of your target market, but with the right approach, it can be a rewarding venture in a thriving industry.

Where to find the best private label home & living products manufacturers?

Finding the best private label home & living products manufacturers can be achieved through several avenues, and platforms like Wonnda can significantly streamline this process:

Online Research

Start by searching online for manufacturers who specialize in home & living products. Look for reviews, testimonials, and any certifications that indicate their reliability and quality.

Industry Trade Shows and Exhibitions

Attend trade shows related to home & living products. These events are great for meeting manufacturers, seeing their products firsthand, and networking.


Platforms like Wonnda are particularly useful. Wonnda specializes in connecting businesses with vetted manufacturers in Europe. It offers a curated list of manufacturers for home & living products, simplifying the process of finding a reliable partner that matches your specific needs.

How Wonnda Works

Wonnda is the digital platform for private label & contract manufacturing in Europe

Browse our extensive product catalog or submit tenders

Get inspired and directly request products from our trusted partner manufacturers or create tenders and we match you with the right partner for your project.

Wonnda takes away the sourcing headache. A fully digital solution for next-generation brands. So why would you go back to emails and Excel?

Smart project collaboration with all stakeholders​

Bring all stakeholders on the same page

No more communication errors. Our digital sourcing solution makes the launch of products more efficient.

Everything you need to know about Wonnda

Wonnda is a digital sourcing platform that allows brands to discover products and find the right supplier for your next bestseller. Instead of spending thousands of Euros on trade shows, or hours searching online for good suppliers, Wonnda works with verified suppliers and gives you access to them 365 days a year.

Thanks to a huge network of factories and sourcing experts, Wonnda is able to cover almost any consumer product category. Just create your free Wonnda account and find the best private label suppliers & contract manufacturers for your brand.

The sourcing process on Wonnda is designed to be seamless and efficient. Once you join our platform and create your brand profile, you can begin searching for manufacturers that align with your product requirements. Our advanced search filters allow you to narrow down your options based on location, production capacity, certifications, and more. You can review detailed manufacturer profiles, including information about their capabilities, product catalogs, certifications, and customer reviews. If you find a manufacturer that interests you, you can initiate contact through our secure messaging system to discuss your project further, request samples, and negotiate pricing and terms. Wonnda facilitates the entire communication process, making it easy for you to collaborate with manufacturers, evaluate their suitability, and make informed decisions. Our goal is to simplify the sourcing journey and ensure a successful partnership between brands and manufacturers.

Wonnda offers a comprehensive and efficient solution for brands seeking European manufacturers for their product line. By choosing Wonnda, you gain access to a vast network of verified and reliable private label manufacturers/suppliers. We carefully curate our database to ensure that only high-quality manufacturers who meet European standards are included. Our platform streamlines the sourcing process, saving you time and effort by providing a one-stop digital solution.

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