Announcing Private Label Middle East & Wonnda Partnership

Wonnda, the B2B sourcing platform for private label and contract manufacturing, is excited to announce being an official media partner of Private Label Middle East 2026. The trade show takes place from 3-5 November 2026 at Dubai World Trade Centre and brings regional retailers, brand owners, and buyers together with manufacturers from Europe, the Middle East, and Asia.

The idea behind the partnership is simple: combine the best of the offline world with the best of the online world. Private Label Middle East brings buyers and manufacturers into one hall for three days. Wonnda keeps that sourcing going for the other 362.

Key Takeaways

• Wonnda is media partner of Private Label Middle East 2026 (3-5 November, Dubai World Trade Centre).

• The partnership connects face-to-face sourcing at the show with year-round digital sourcing on Wonnda.

• Registration for the show is free for trade professionals.

Why Offline and Online Sourcing Belong Together

Private label sourcing still runs on trust. Buyers want to meet the people behind a product, see samples, and ask hard questions before they commit to a production partner. Trade shows are hard to beat for that: in three days you can meet more qualified manufacturers than in three months of email.

What usually breaks is everything after the show. Follow-ups slow down, notes get lost, and the suppliers who were not in the hall never make the shortlist. That is the part a digital platform does well.

Combined, buyers use the show to discover and qualify partners, then continue on Wonnda to compare, request quotes, and add manufacturers beyond the show floor, including European suppliers.

"Trade shows and digital platforms are not competitors. At Private Label Middle East, buyers meet manufacturers face to face, see samples, and build trust in three days. What usually gets lost is everything after: the follow-up, the comparison, the suppliers who were not in the hall. That is where Wonnda comes in. Together we combine the best of the offline world with the best of the online world."

Oliver Allmoslechner, Co-founder and CEO, Wonnda

Why MENA Private Label Is the Right Place for It

The timing fits. According to McKinsey's State of Grocery Retail MENA 2026 report, more than 80% of surveyed MENA consumers say private labels are equal or superior to branded products and offer better value for money, while penetration remains below 10% in most markets. Retailers and manufacturers are under pressure to move from concept to shelf faster while securing quality, compliance, competitive production, and more resilient supply chains.

"Private label is no longer competing on price alone. The opportunity now is to create brands and products that give consumers a reason to choose them - combining quality, value, innovation and relevance. Private Label Middle East brings the buyers and manufacturing expertise together to turn that opportunity into commercial growth."

Mark Napier, Vice President, Private Label Middle East, inD

What the Partnership Means for Wonnda's Community

As media partner, Wonnda covers the show for its community, starting with our guide to Private Label Middle East 2026: dates, opening hours, announced buyers and exhibitors, and a sourcing playbook for the show floor.

Private Label Middle East 2026 at a Glance

• Dates: 3-5 November 2026

• Venue: Dubai World Trade Centre, Za'abeel Hall 1

• Buyers announced: include Carrefour, Spinneys, Choithrams, Noon, and Talabat

• Categories: food & beverage, beauty & personal care, cleaning & household, baby care, paper & plastic, health & wellness, OTC

• Co-located with: Gulfood Manufacturing, ISM Middle East, and GulfHost

• Registration: free for trade professionals via the official registration page

For opening hours, the full exhibitor overview, and a step-by-step sourcing playbook, read our Private Label Middle East 2026 guide.

About Wonnda

Wonnda is a B2B sourcing platform for private label and contract manufacturing in consumer goods. Brands and retailers use it to find, compare, and work with 20,000+ vetted manufacturers and suppliers across 600+ FMCG categories, with a Europe and US-first supply base. Wonnda is based in Berlin, free for buyers, and takes no commission on orders.

About Private Label Middle East and inD

Private Label Middle East is organised by inD, a B2B live events group in South Asia, the Middle East, and Africa with a portfolio of more than 40 major B2B brands. Headquartered in Dubai, inD is a partnership between Informa Group PLC and Dubai World Trade Centre.

FAQ

What is the partnership between Wonnda and Private Label Middle East?

Wonnda is media partner of Private Label Middle East 2026. The partnership combines face-to-face sourcing at the show in Dubai with year-round digital sourcing on Wonnda.

How does Wonnda complement a trade show like Private Label Middle East?

The show is where buyers meet manufacturers in person and qualify them. Wonnda is where buyers continue after the show: comparing suppliers, sending sourcing requests, and finding manufacturers that were not exhibiting.