In this article
In this article

As we head into 2024, retailers and businesses are looking to capitalize on the latest trends and consumer demands. In this competitive market, private labeling can be a smart strategy for companies looking to differentiate themselves and increase profits.

Product predictions for 2024 indicate a growing trend towards private label products as businesses look for new and innovative ways to differentiate themselves and increase profits. With consumers becoming increasingly conscious of the environment and their health and wellness, there is a growing demand for sustainably sourced food and beverages, health and wellness products, smart home devices, eco-friendly cleaning products, and pet products.

By producing and selling these private label products, businesses can tap into these trends and offer unique, high-quality products that cater to the demands of the market. By staying ahead of the curve with the latest product predictions, businesses can position themselves for success in 2024 and beyond.

Private label products

Private label refers to products that are manufactured by one company and sold under another company’s brand name. In other words, it’s a form of branding where a product is made by one company and then sold under the brand of another company. Private label products are often sold in retail stores and are marketed as being the same quality as name-brand products, but at a lower price point.

Private labeling allows companies to differentiate themselves from their competitors and offer unique products that cater to the specific needs of their customers. It can be a smart strategy for businesses looking to increase profits and build brand recognition.

Top 6 private label product predictions for 2024

1. Sustainably sourced food and beverages

With consumers becoming increasingly conscious of their environmental impact, demand for sustainably sourced food and beverages is growing. This includes organic and natural products, as well as those made with environmentally friendly packaging.

2. Health and wellness products

The health and wellness trend is showing no signs of slowing down. From supplements to fitness equipment, there is a growing demand for products that promote healthy living.

3. Smart home devices

The rise of smart homes is creating a new market for devices that allow consumers to control and automate their homes. From smart thermostats to security systems, there is a growing demand for these devices.

4. Eco-friendly cleaning products

As consumers become more conscious of their environmental impact, demand for eco-friendly cleaning products is growing. This includes products made from natural ingredients, as well as those with environmentally friendly packaging.

5. Pet products

The pet industry is growing, and retailers can capitalize on this trend by offering private-label pet products. From food to toys and accessories, there is a growing demand for products that cater to the needs of our furry friends.

6. D2C companies

The D2C industry has grown significantly in recent years, and it continues to evolve. With the advent of new technologies, shifting consumer behavior, and the ongoing pandemic, they have had to adapt and innovate. As we head into 2024, businesses must stay ahead of the curve by being aware of the latest trends.

By producing and selling these private-label products, retailers and businesses can tap into growing trends and capitalize on consumer demands. By offering unique, high-quality products, they can differentiate themselves from the competition and increase profits.

Source private label products with wonnda

Wondra is the best sourcing platform for private label products, offering businesses a comprehensive solution for all their sourcing needs. With a wide range of high-quality products, fast and reliable sourcing processes, and a user-friendly platform, Wondra makes it easy for businesses to find and source the products they need to grow their brand. Whether you’re looking for new and innovative products or just trying to find the best deals on established favorites, Wondra has you covered. With its commitment to customer satisfaction, transparency, and affordability, it’s no wonder why so many businesses choose Wondra as their go-to source for private-label products.


In conclusion, 2024 is expected to see a rise in the popularity of private label products, with consumers seeking cost-effective and high-quality options. As a result, businesses should consider investing in the production and sale of these products.

Wonnda, as a leading private label sourcing solution for Europe, can assist in this process by providing access to a wide range of products and resources to help businesses succeed in this growing market. By taking advantage of Wonnda’s expertise, businesses can stay ahead of the curve and capitalize on the increasing demand for private label products.

Create your product line with Wonnda – the European platform for white-label, private-label, and contract manufacturing

Wonnda is the perfect platform for D2C companies looking to create their European product line. We understand the challenges that D2C companies face in production, and we have a solution for you. Our platform offers white-label, private-label, and contract manufacturing options, allowing you to choose the option that best suits your business needs.

With our partnerships with leading European manufacturers, we can connect you with reliable and experienced producers who can help bring your product ideas to life. Whether you’re looking to create a new product line or want to expand your existing range, our team can assist you in finding the right production partner for your project.

We understand that finding the right production partner is crucial for the success of your business, which is why we make it easy for you. Provide us with information about your project or product idea, and we’ll connect you with the most appropriate producers. We take care of the whole process for you, from finding the right manufacturer to overseeing the production process.

If you want to take your D2C business to the next level, Wonnda is here to help. Contact us today to learn more about how we can assist you in creating your product line in Europe.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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