PLMA 2024 Amsterdam – Dates & All Information

Updated on March 13, 2024
In this article
In this article

What is PLMA?

Established in 1979, the Private Label Manufacturers Association (PLMA) is a unique non-profit organization dedicated to the promotion of private label goods. This one-of-a-kind association has a diverse membership, representing over 4,000 companies from various corners of the globe. These members range from small family-owned businesses to large multinational corporations, all of whom produce a wide array of products. This vast product range spans across food, beverages, snacks, health and beauty items, household and kitchen necessities, DIY tools, as well as personal and leisure products.

While some members are exclusively involved in private label production, others manage a balance between manufacturing renowned brands and maintaining private label operations. Today, the association offers services to its member manufacturers in more than 75 countries, while conducting two major trade shows annually in Amsterdam and Chicago. These shows are complemented by additional services such as conferences, executive education programs, market research, studies, and various publications.

PLMA 2024
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PLMA 2024 Amsterdam Dates

On the 28th and 29th of May, 2024, the Private Label Manufacturers Association (PLMA) will be hosting its acclaimed “World of Private Label” International Trade Show in Amsterdam.

This pivotal event serves as an excellent platform for both exhibitors and buyers from all retail categories, including supermarkets, hypermarkets, discounters, drugstores, department stores, as well as importers and exporters.

Participants will have the opportunity to explore a vast array of displays, providing an intimate look into the unique offerings of each exhibitor. Given the comprehensive range of private label products showcased, this trade show is recognized as the most efficient and productive method for sourcing a company’s private label needs.

PLMA 2024 Amsterdam Location

PLMA Amsterdam will be held at the prestigious RAI Amsterdam conference center, located at Europaplein 24, 1078 GZ Amsterdam. The RAI is a leading international exhibition and conference center in the heart of the Netherlands and the ideal location for the “World of Private Label”.

PLMA 2024 tickets

There is no official ticket price list on PLMA’s website. Based on previous years, it is estimated that a visitor ticket for the PLMA 2024 World Of Private Label tradeshow will cost around €250 – €300 for visitors. Please note, that registration as a visitor to PLMA’s 2024 “World of Private Label” is only open for trade professionals. You have to apply at PLMA’s website to get access to tickets for the tradeshow.

PLMA Amsterdam Prices
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If you are looking for a free way to source private label products, you can try – Wonnda is a digital alternative to PLMA and gives you instant access to curated private label suppliers & manufacturers 365 days a year.

How to get to PLMA 2024 Amsterdam?

For those traveling to PLMA “World of Private Label” Amsterdam, you have to head to the RAI Amsterdam congress center. There are several accessible transportation options available. You can easily reach the venue via tram, metro, or bus from different parts of the city. Metro 52 provides the fastest direct route from Amsterdam Central Station, taking only 6 minutes to reach the RAI via the Europaplein station. Alternatively, tram 4, stopping at Europaplein, can also be used. Those coming from Amstel Station can opt for metro 51 or bus lines 62 and 65, disembarking at Amsterdam RAI station, Europaplein, and Scheldeplein, respectively. In addition, metro 50, servicing Amsterdam Sloterdijk and Gein, also stops at the Amsterdam RAI station.

If you plan on arriving by train, the Amsterdam RAI railway station is conveniently located just a 3-minute walk away from the complex. For a more seamless travel experience within the city, consider obtaining the Amsterdam Travel Ticket. This handy pass offers unlimited travel on the city’s tram, metro, and bus network.

If you plan to arrive by car, parking at the RAI complex is accessible and economical. The venue’s multi-story car park is adjacent to the A10 highway, at exit 9 (Amsterdam Rivierenbuurt), boasting 3,200 parking spaces. During large events, the outside areas open up, increasing the capacity to 5,000 parking spaces.

This strategic location, accessible and renowned for hosting world-class events, sets the perfect stage for the two-day private label showcase.

PLMA 2024 Amsterdam Exhibitor List

Unfortunately, there is no official exhibitor list published by PLMA on their website. However they offer a list once you are registered. However, you need to have a valid ticket for the World of Private Label Tradeshow to access this database. As the tickets for PLMA are costly, you can also look for alternative to find private label manufacturers or suppliers in the private label industry.

Find PLMA 2024 Manufacturers

In case you can’t wait for PLMA, or you don’t have time to travel to Amsterdam for the trade show, you can also use alternatives to PLMA. For example, by signing up on Wonnda you stay updated and connected with pre-qualified private label manufacturers. Specifically designed for the consumer goods industry, Wonnda facilitates a seamless process for brands to find the right premium manufacturers and suppliers for sourcing and launching new products.

Free alternatives to the PLMA exhibitor list database

1. Use to source private label manufacturers and suppliers

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If you are looking for private label manufacturers, contract manufacturers or e.g. packaging suppliers in the private label industry, you can create your free Wonnda account. Wonnda is a fully digital platform that connects buyers and manufacturers in the consumer goods industry. “Wonnda is like the digital PLMA but for free,” is what we hear quite often.

As a buyer you can sign up for free to use the platform for sourcing your next bestsellers.

2. Ask previous participants to get the printed show guide to find suppliers

If you know buyers or exhibitors, who visited PLMA in a previous year, ask them to get the printed show guide. The show guide lists all exhibitors, including top-notch private label manufacturers. While this method is a bit cumbersome, it is still the official and most comprehensive list of PLMA exhibitors you can find.

3. Google research to find private label manufacturers

Many suppliers add to their websites that they participate in PLMA Amsterdam. If you google the search term “PLMA Amsterdam” chances are high that you will directly find suppliers and manufacturers who act as exhibitors at PLMA.

Frequently asked questions

  1. When will the PLMA 2024 in Amsterdam take place?

    The PLMA World of Private Label tradeshow will take place on 28th and 29th of May, 2024.

  2. Where is the location of the PLMA 2024 Amsterdam?

    The PLMA World of Private Label tradeshow will take place at the RAI convention center in Amsterdam. The exact address is Europaplein 24, 1078 GZ Amsterdam, Netherlands.

  3. What are the ticket prices of PLMA 2024 Amsterdam?

    While there is no official information on the website, we expect the visitor tickets to cost between €250-€300 per person based on our research.

  4. How much does it cost to exhibit at PLMA 2024 in Amsterdam?

    In order to get a price estimation for a stand at PLMA 2024 Amsterdam, you need to apply for a booth at the PLMA. Based on our research, we expect the cost to exhibit at PLMA 2024 to be around €900-€1.000 per square meter (depending on hall and booth layout). For example, a standard shell scheme booth of 9 square meters in a central hall will cost you between €9.000 and €10.000. To get a proper price estimate, please get in touch with PLMA directly.

PLMA 2023 Highlights

The year 2023 proved remarkable for PLMA, with over 2,600 exhibitors and 15,000 registered visitors engaging in our events. A standout moment was the keynote speech delivered by Arjan Both, Senior Vice President of Food Sourcing at Walmart. We were also privileged to have insights from other industry leaders such as Servé Muijres, a Retail Consultant at Shopper, GfK Netherlands, and Kayleigh Meister, Analytical Team Lead at NielsenIQ.

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Attendees had the opportunity to explore the latest innovations across various sectors, including fresh, frozen, and refrigerated foods, dry grocery, beverages, and non-food categories such as cosmetics, health and beauty, household and kitchen items, auto aftercare, garden, housewares, and DIY products. Additionally, the International Salute to Excellence Awards recognized 102 products from 39 retailers as winners in their respective categories, reinforcing PLMA’s commitment to excellence and innovation.

Exploring the Benefits and Opportunities of a PLMA Membership

The PLMA membership is an open invitation to manufacturers, trade suppliers, and companies focused on private label product promotion, encompassing entities from multinational corporations to small family-owned firms. The PLMA membership offers significant sales and networking opportunities through their high-profile events. PLMA members enjoy many exclusive benefits including complimentary access to extensive market research data from The Nielsen Company. Additionally, members can leverage free services such as PLMA’s monthly e-Scanner newsletter, PLMA Live news video service, and informative online Lunch & Learn sessions. Interested companies can request a membership application to join the PLMA community.

Alternatives to the PLMA membership

If you are a manufacturer, supplier or trade professional in the private label industry, you should consider partnering with Wonnda. Wonnda gives you access to prequalified B2B buyers and brands looking for private label manufacturing services. Additionally, Wonnda gives you access to data-driven market insights, and trends and helps you leverage your private label business in times of digitization.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Oliver Allmoslechner
Oliver Allmoslechner is a co-founder of Wonnda, with a passion for bringing new ventures to life. Born and raised in Kitzbühel, Austria, Oliver has lived and worked in cities around the world, including Vienna, Washington DC, Antwerp, Lisbon and Berlin. He started his career with a strong business background, but quickly found his way into coding and venture building. Oliver's special interest lies in enabling small and medium-sized businesses, and he has co-built a number of successful ventures, including, a local experience platform that was acquired in 2020. Oliver's wealth of experience and entrepreneurial spirit make him an invaluable resource for anyone looking to launch their own venture.
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