Launching your successful beachwear brand: everything you need to know

launch your own successful beachwear brand for summer 2022

The beachwear market

Whether it’s bikinis, tankinis, swim shorts, swimsuits, or diving clothes, the fact is, anyone who is remotely close to a beach or pool, or lives in warm parts of the globe, has a pair of swimwear. And the beachwear market is particularly interesting in Europe since some European countries are the biggest importers of swimwear in the world, amounting to €2.1 billion in importations in 2019, corresponding to roughly 434 million units of clothing.

Safe to say, everyone loves a warm beach day, and the beachwear market tends to grow and grow more every year. In the past 5 years, the value of the market has raised consistently at an average rate of 8,5% per year.

Start simple

Why not start with a few pieces from white label manufacturing, while investing your time in branding and gaining market expertise? If you don’t have a lot of experience with having your own brand, a good start can be a small brand with a few pieces and really strong branding and brand values. After you’ve established your target audience and built yourself a solid client base, you can go to private labeling and start customizing your product little by little, while expanding your size range.

Launching your own brand

Launching any brand can be challenging, especially without any previous management experience, and its easy to forget essential steps or make rookie mistakes. To launch a successful brand and don’t lose track of your progress, follow these steps:

  • Name your brand and make a logo
  • Choose your target market
  • Define your goals and objectives
  • Make a business plan
  • Define your strategy and which actions are you going to take
  • Define control methods to understand if your strategy is working or not

Which type of production is the best for you?

White label

White-label production is the cheapest kind of production, but also the easiest. In this process, all the necessary machinery is already set for production, and no customizations need to be made, making it so that the production is a lot faster than a private label or contract manufacturing. If you are a beginner and don’t have a huge budget, search into white-labeling production for a generic packaging that is only missing the branding. If you’re looking to start an independent small business and don’t have a super big budget, this might be the best option for you! Create, produce and distribute your products, and individualize them through branding and design!

Private label

A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get the ease in the production while being able to do small customizations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make small customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce, and giving also lower minimum order quantities, while giving you the opportunity to personalize some aspects of the product.

Contract manufacturing

Contract manufacturing is the pricier of them all, and has a longer production-phase time since all the production line is completely personalized for that one individual product. The time of the production depends on the kind of product and can take up to a year in total, from designing, setting the machinery, sampling, and production. This is the most expensive option, so keep in mind that most of the time the product that you want to launch doesn’t need that much customization and can probably be done in a cheaper way through another kind of production.

Some D2C beachwear brands to take inspiration from

Tide and Seek

A UK-based sustainable beachwear small brand, founded by Sammy, a surfer who wanted to bring an accessible and eco-friendly alternative for all the sporty girls out there, and shows everyone that sustainability is a lifestyle that anyone can adopt. The fashion industry has a huge impact on the planet and is one of the most wasteful industries out there, and Tide and Seek’s mission is to help the planet one colorful swimsuit at a time.

logo from Tide and Seek


Logo from UND

UND is an Italian-based swimwear brand that locally produces minimalistic timeless pieces of swimwear that fit anyone’s wardrobe and any occasion, and will never go out of style. This way they combat fashion waste by going against fast fashion and making beachwear that can be worn for years and years.


A Swedish swimwear brand with “future vintage” timeless pieces that can be worn over and over, through all the seasons and that always stay relevant. A nod to nostalgia with a contemporary twist, put into handmade and carefully designed items to fit elegant silhouettes and make every woman feel like their best self.

logo from bright swimwear

Create your own product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in launching your own brand but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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