5 Reasons to Launch Your Own Products as an Influencer 

Updated on March 21, 2022
In this article
In this article

Whether you are a content or business creator with loyal followers taking on your advice on different matters, as an influencer, you have the opportunity to leverage the attention of your audience to create your own private-label brand. According to Statista, the influencer marketing market size is growing rapidly, being valued at a stunning 13.8 billion US dollars in 2021.

Instead of letting other brands utilize you as a marketing channel, you can launch your own private-label brand with products you are truly passionate about and would like to share with your online audience. Still not convinced? Continue reading and dive deeper into why you, as an influencer, should start your own private-label brand.

private label brand, influencer
5 Reasons to Launch Your Own Products as an Influencer  3

Private labeling 

To start your own private label brand means that instead of manufacturing the products you would like to launch yourself, you partner up with an existing manufacturer who has experience in building products in your desired domain and you outsource the production. Often this also entails overhead tasks like bottling, filling and packaging.

Many producers out there are specialized in this kind of manufacturing. Either they have ready-made products which they produce according to their experience (and some adjustments you specify). Or they produce a new product according to your fixed specifications, just like your own recipe, design or formula. Here at Wonnda, we work with top European producers for private labeling and contract manufacturing to get you started with your own private-label products.

You are the decision-maker 

The advantage of launching and then promoting your own private-label products is that you are in full control. You can decide what the products are, which ingredients they contain, how they are packaged, and so on. On top of that, instead of having to follow branding/storytelling instructions from other brands you get to develop your own branding strategy and are in full control of the storytelling on your platform.

Secure financial position 

Whenever you as an influencer are collaborating with a brand, promoting the brand’s products you likely get a fraction of the money made off the products’ sale. If you launch and promote your own private label products, the revenue of the product’s sale goes directly to you. 

Brand loyalty and trust

The loyalty and trust you have built between yourself and your online audience is one of the most important advantages you, as an influencer, have when starting your own private label brand. Your followers are more likely to trust you and the recommendations you give to them than other companies who are advertising their products to them. This means you already have a big and loyal customer base for your private label brand, which takes other brands years to build. 

Product exclusivity 

With the huge amount of products available in stores and online, consumers are looking for something special that sets them apart from others. By customizing your own private label products, you can create a highly exclusive experience for your customers. Your followers will feel special and identify with you even more by owning something exclusive created by you that they could not find anywhere else.

private label brand, influencer
5 Reasons to Launch Your Own Products as an Influencer  4

Easy Marketing

As an influencer, you already have the best marketing tool out there: yourself! With an existing online audience, you can save a lot of money by being able to do your own advertising and marketing on your online platform. Utilize the attention of your followers and let them follow along in the creation of your private label brand.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Adriana Schatz
Adriana Schatz is an Austrian-born author with a passion for product sourcing and market trends. She earned her Masters's degree from the Leopold Franzens Universität Innsbruck and has since focused on educating others about the intricacies of product sourcing. Her unique perspective and insights into market trends make her a valuable resource for businesses seeking to improve their sourcing strategies. When she's not writing, Adriana enjoys exploring new cultures and cuisines.
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