Whether you are a content or business creator with loyal followers taking on your advice on different matters, as an influencer, you have the opportunity to leverage the attention of your audience to create your own private-label brand. According to Statista, the influencer marketing market size is growing rapidly, being valued at a stunning 13.8 billion US dollars in 2021.
Instead of letting other brands utilize you as a marketing channel, you can launch your own private-label brand with products you are truly passionate about and would like to share with your online audience. Still not convinced? Continue reading and dive deeper into why you, as an influencer, should start your own private-label brand.
To start your own private label brand means that instead of manufacturing the products you would like to launch yourself, you partner up with an existing manufacturer who has experience in building products in your desired domain and you outsource the production. Often this also entails overhead tasks like bottling, filling and packaging.
Many producers out there are specialized in this kind of manufacturing. Either they have ready-made products which they produce according to their experience (and some adjustments you specify). Or they produce a new product according to your fixed specifications, just like your own recipe, design or formula. Here at Wonnda, we work with top European producers for private labeling and contract manufacturing to get you started with your own private-label products.
You are the decision-maker
The advantage of launching and then promoting your own private-label products is that you are in full control. You can decide what the products are, which ingredients they contain, how they are packaged, and so on. On top of that, instead of having to follow branding/storytelling instructions from other brands you get to develop your own branding strategy and are in full control of the storytelling on your platform.
Secure financial position
Whenever you as an influencer are collaborating with a brand, promoting the brand’s products you likely get a fraction of the money made off the products’ sale. If you launch and promote your own private label products, the revenue of the product’s sale goes directly to you.
Brand loyalty and trust
The loyalty and trust you have built between yourself and your online audience is one of the most important advantages you, as an influencer, have when starting your own private label brand. Your followers are more likely to trust you and the recommendations you give to them than other companies who are advertising their products to them. This means you already have a big and loyal customer base for your private label brand, which takes other brands years to build.
With the huge amount of products available in stores and online, consumers are looking for something special that sets them apart from others. By customizing your own private label products, you can create a highly exclusive experience for your customers. Your followers will feel special and identify with you even more by owning something exclusive created by you that they could not find anywhere else.
As an influencer, you already have the best marketing tool out there: yourself! With an existing online audience, you can save a lot of money by being able to do your own advertising and marketing on your online platform. Utilize the attention of your followers and let them follow along in the creation of your private label brand.