Building a successful candle business

Which production is the best for you?

Private label

A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in production while being able to do small customizations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce and also giving lower minimum order quantities while giving you the opportunity to personalize some aspects of the product.

Good for you, Wonnda is a platform that specializes in finding the perfect private label manufacturer for you and your brand to make sure your final customer will get the highest quality product in their hands in no time.

White label

White-label production is the cheapest kind of production, but also the easiest. In this process, all the necessary machinery is already set for production, and no customizations need to be made, making it so that the production is a lot faster than a private label or contract manufacturing. If you are a beginner and don’t have a huge budget, search into white-labeling production for generic packaging that is only missing the branding. Private labels and white labels can be similar but there key differences between them.

Contract manufacturer

Contract manufacturing has the highest cost of them all, as well as a longer production-phase time since all the production line is completely individualized for that one product. The time of the production depends on the kind of product and can take up to a year in total. This is the most expensive option, and most of the time the product that you want to launch doesn’t need that much customization and can be made cheaper through another kind of production.

The candle industry

Candles are one of the easiest and prettiest elements of good home decor. Candles never go out of style and have various aesthetics for various tastes. They come in various shapes, colors, and scents and can give your space a modern and fresh feeling.

To name a few examples of the number of variations it is possible to have: bubbles, twisted, lavender-scented, with crystals, pastel colors, moon and sun, wooden wick, wax melts, fragrance oil, home decor, high end, soy wax, glass jars, candles with secret messages or things hidden inside and much more. Name it; you can find your one perfect candle to match the aesthetic of your home.

The candle business is a thriving market

In 2020, the Candle Market size was valued at USD 7,162.83 Million and is projected to reach USD 10,656.05 Million by 2028, growing at a CAGR of 5.26% from 2021 to 2028. There is an increasing demand for candle-making for decoration of all sorts of environments. Festivals and holidays like Christmas and valentines day are also big influential factors that will cause the increase of demand for gift giving.

Candles are a big part of self-care culture, which is a trendy topic and a growing subject right now. That, plus the tradition of giving candles as gifts present in many cultures around the world, will make sure there is always enough market for all the candle producers in the world.

Create your private label product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in producing your private label products in Europe but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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We help brands and entrepreneurs to launch products with trusted European manufacturers