The 5 best Belgian D2C brands of 2022

What are D2C brands

D2C is a term used in the business world to define a company that is responsible for the production and distribution of its product lines, all of it happening within its own facilities and channels. D2C is an abbreviation for “direct to consumer”, meaning the product goes straight from the producing brand to the hand of the consumer. These channels will vary depending on the size and purpose of the business. Other kinds of products include white label, private label, and contract manufacturing. Click here to learn more.

The Belgian market

Belgium is known worldwide for its delicious chocolates, waffles, great beer, beautiful landscapes, and historical cities, but those aren’t the only treasures that the city guards. Its capital, Brussels, is one of the most important cities in Europe, home of the NATO headquarters and of the EU Commission, and the European Parliament, and is often referred to as the capital of the European Union. Even though the western European country is not so big in area and population, the federal state is divided into three regions: the northern dutch speaking part, Flanders; the southern, French-speaking Wallonia; and the bilingual capital, Brussels, where dutch and french are both official languages.

But this diverse country in the Benelux area is home to some of the most interesting stores and businesses.

The 5 D2C Belgian brands to watch out for in 2022


Aesthetic and high-quality tableware at economically justified prices? Gemeo is everything that you were looking for. The founders, Pieter and Jeoren Gysels, believe that everyone should have the opportunity of enjoying a delicious meal in a nice plat or served in a beautiful bowl. The minimalistic ceramic sets are designed with care to fit any household’s aesthetic, without clashing with decoration and all while providing a unique dining experience. When seeking inspiration, they looked at nature, and from there the stunning pieces were born, all exclusive and limited edition.

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All the collections can be found on the website, from teacups to plates, dessert apparel, coffee accessories, bowls, saucers, and much more, all categorized into matching collections so your tableware can match exactly with your personal decorating style.


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Organic, natural, botanical. These are the principles of Likami, an all-natural skincare Belgian brand for those who want to step up their skincare routine by adopting botanical products based on natural technology, looking to revolutionize the traditional approach to quality skin, body, hair, and facial care. Its purpose is to offer eco-luxury cosmetics while respecting the nature of your skin and its natural cycles, to keep your skin glowing and beautiful. The pure and simple cosmetics will turn your self-care routine into an all-natural premium experience.

The range of products can be found on their website, counting not only the individual face, body, and hair essentials but also tailored skincare, available tutorials to help anyone achieve their best self, balms & salves, and giftsets to present your favorite person with your favorite skincare.


Bambaw is a Belgian-made brand with the purpose of offering its customers an eco-friendly alternative to plastic and single-use beauty accessories. They mean to fight against consumerism and aggressive capitalism, by providing a sustainable swap for everyday items. Founded in 2015 by the Belgian twins, Max and Augustin, they believe that single-use plastic is a choice, and by choosing their zero waste swaps, you can achieve the lowest eco-footprint possible, all under fair conditions in the production chain.

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From safety razors to bamboo-based accessories, to reusable alternatives, all sorts of eco-friendly swaps can be found on the website, made to provide you with all the essentials for an eco-friendly alternative, all made from responsibly sourced raw materials, and a production process that gives back to the community. The two main materials for production are bamboo – thus the name – and stainless steel.

Known as “the world’s most renewable material, because of its accelerated growth, bamboo trees can provide flexible fibers and little water requirement, while absorbing five more times carbon dioxide and producing 35% more oxygen. In the same logic, stainless steel is the most recycled material worldwide and can be used and reused almost infinitely without losing any quality.


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Delbove is a Belgian-based botanical skincare brand, looking to reshape, drain, plump, hydrate and revitalize the faces of all kinds of women. They offer an exclusive tailor-made face treatment curated from almost a hundred years of market experience and experimentation. Their products promise to give your face a toned and radiant complex while smoothing thin lines and strengthening the muscles of the face, to prevent aging.

From antioxidant creams to revitalizing serums, everything is available on the website and in the fanciest boutiques all over Europe.


It all started in the Himalayas, during a trip to Ladakh, India. The beautiful mountains and magnificent region, filled with efficient plant extracts, were the inspiration for a range of skincare products, that combine local traditional knowledge with modern science to create unique cosmetics. The high-performance ingredients are sourced from plants grown in high altitudes, to bring the purest of their kind and create some of the most powerful and active ingredients known. Thanks to these “super ingredients”, the products are full of antioxidants, vitamins, and essential fatty acids, able to provide real results for your skin.

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A range of natural products is available on the website, from shampoos and conditioners, the ideal hair care, to skin essentials, oils straight out of the mountains, body scrubs, and much more, as well as gift sets to give your favorite cosmetics as a gift.

Create your own product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in leveraging these trending products but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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