Expanding your supplement brand to beauty products

Updated on September 22, 2022
In this article
In this article

Disclaimer: The information provided in this article does not represent the health advice offered by Wonnda. All information is based on external sources, and Wonnda does not guarantee the complete accuracy of the information represented. If you are interested in obtaining further information, we ask you to contact your local health authority.


Beauty supplements can come in many shapes and sizes and are taken orally to improve the health and look of skin, hair, or nails. The concept is to give your body the necessary tools and supplements to make you look as beautiful and fresh as possible. They are absorbed by the bloodstream and carried to the deepest layer of the skin.

Your skin is the largest organ of the human body and is constantly regenerating itself. The skin is made out of three main layers – the epidermis, dermis, and hypodermis – and the epidermis, the outer layer, is constantly being worn out by our touch and the natural exfoliations of daily life. When the outer layer is exfoliated and the dead skin comes off, the bottom layers of the skin – the dermis – come out with fresh skin cells and refresh the appearance of your skin.

The supplements are rich in vitamins and nutrients that your body needs to produce healthy skin cells, so when the outer skin gets worn off, the bottom layer that comes out is healthy and looking as good as it gets.

The rise of the beauty supplement market

As people started to care more for their well-being and health, the use of beauty supplements rose and is now a promising market for the future. The global women’s health supplements market is expected to reach 6.8 billion dollars by 2024 and was highly boosted by the 2020 pandemic, which increased the awareness of health and wellness. Women are known for taking care of their health and looking a lot more than men, and that’s why the beauty supplement market is targeted toward them, making beauty supplements for men a niche market that is so far unexplored.

According to the consumer survey performed by the Council of Responsible Nutrition, in 2019, the most popular dietary supplements among adults are multivitamins, vitamin D, vitamin C, protein, calcium, vitamin B, vitamin B complex, omega-3 fatty acids, green tea, magnesium, probiotics, iron, vitamin E, and turmeric. All of these supplements can be found naturally in foods and beverages, but it can be hard to have a balanced diet on a busy schedule, so people take beauty supplements to supplement their diet and make sure they have all the vitamins, minerals, and other elements for optimal body health.


Between fashion, skincare, hairstyles, makeup, accessories, and so much more, the beauty industry is one of the biggest in the world and has the power to influence decisions and change people’s minds. In 2020, the industry had one of its best years, with the rise of the search for self-care. Skincare is now one of the most popular topics among women, and companies are starting to explore the male skincare market as well.

In the last several years, the overall beauty industry has seen an expansion boom. Interestingly enough, the global skincare market is to be valued at 200 billion $ by 2026. Social media, such as TikTok and Instagram, have surely contributed to this projected and constant value rise. Numerous creators and influencers decide to dedicate their full time to creating content directly related to skincare or even to advertising and showcasing their beauty brands. Due to the constant rise in demand for beauty products, the supply needs to catch up as well.

Expanding your supplement brand to beauty products

Beauty and supplements are so connected, both by their audience and the companies that produce them. Because of the overlapping of the two industries, expanding your supplement brand to beauty and skincare products might be an overlooked opportunity. Another pro, people love to buy beauty products from health and self-care brands, as they know these companies care about the right values and will make sure that the products have the highest quality of raw material in them while being manufactured carefully by sustainable producers. The mix of supplements and beauty in one brand can be the missing piece for your company and the reason you’ll go viral. Why not start now?

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About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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