Important Private Label Fairs in Europe 2023

In this article
In this article

Experience the ultimate advantage in the European market by attending the prestigious Private Label Fairs in Europe. These exclusive events present unrivaled prospects to establish valuable connections with industry peers, significantly broaden your professional network, and enhance the visibility of your brand.

Unlocking a realm of possibilities, these curated trade shows showcase the finest private label offerings, making them an indispensable resource for entrepreneurs and business owners alike. Stay ahead of the competition by marking your calendar for the upcoming 2022 and 2023 Private Label Fairs in Europe, ensuring you don’t miss out on these exceptional opportunities to excel in your industry.

Understanding Private Label Production

Private label production refers to the manufacturing practice where manufacturers create customized products for third parties to sell under their own brand. This approach grants you the freedom to select the product’s formula and design, allowing for minor customizations in packaging and formulation. Private label production combines the advantages of producing “generic” products with the ability to personalize and differentiate your brand offerings.

Private Label Fairs in Europe to Not Miss Out On

Vivaness 2023

Date: February 14th – 17th, 2023

Location: Nuremberg, Germany

Vivaness 2023 is an international trade fair dedicated to natural and organic personal care products. This event brings together industry professionals from diverse sales channels, including natural food specialist stores, retailers, chemists, drugstores, and perfumeries. Explore the opportunity to network, exchange ideas, and forge partnerships within the natural and organic cosmetics industry.

Biofach 2023

Date: February 14th – 17th, 2023

Location: Nuremberg, Germany

Biofach 2023, in collaboration with Vivaness, is a private label fair focused on organic food products. This event is a prime opportunity for brands interested in entering the natural cosmetics and food industry to showcase their offerings and connect with industry stakeholders.

Vitafoods Europe 2023

Date: May 9th – 11th 2023

Location: Geneva (hybrid event)

Vitafoods Europe is a comprehensive fair that brings together various food industry agents, including brands and manufacturers. This hybrid event offers a platform to source ingredients, raw materials, services, and functional food and beverages. Benefit from networking opportunities, stay abreast of the latest trends, and meet technical experts within the food industry.

Vitafoods Europe’s fair show will have 4 main categories:

  • Ingredients and raw materials
  • Branded finished products
  • services and equipment
  • contract manufacturing and private label

PLMA’s Annual “World of Private Label” International Trade Show

Date: May 23rd – 24th, 2023

Location: Amsterdam, Netherlands

PLMA’s Annual “World of Private Label” International Trade Show serves as a meeting ground for manufacturers and retailers to discover new products, forge connections, and explore potential collaborations. The show covers a wide range of product categories, including food, household and kitchen appliances, cosmetics, beauty products, and health items.

Frankfurt Fair – White Label World Expo

Date: October 12th – 13th, 2022 (Frankfurt), February 28th – March 1st, 2023 (London)

Location: Frankfurt, Germany; London, United Kingdom

The White Label World Expo, hosted in various locations, offers networking opportunities, masterclasses, and access to industry experts. Expand your knowledge and establish valuable connections within your selected industry by attending the White Label Expo.

Why Brands and Manufacturers Should Attend Private Label Fairs in Europe

Private label fairs offer numerous advantages for brands and manufacturers in the industry. Here are some key reasons why attending these events is essential:

  1. Networking Opportunities: Connect with industry professionals, potential partners, and decision-makers, fostering valuable relationships and collaborations.
  2. Market Insights: Gain firsthand knowledge of market trends, innovations, and consumer demands, allowing for informed business strategies.
  3. Product Sourcing: Explore a diverse range of suppliers, manufacturers, and service providers, enabling efficient product sourcing and supplier discovery.
  4. Educational Value: Attend workshops, seminars, and presentations by industry experts, acquiring valuable insights and practical knowledge.
  5. Brand Visibility: Showcase products, capabilities, and expertise to a targeted audience, generating brand exposure and increasing visibility.
  6. Collaborative Environment: Engage in industry collaboration, forming strategic partnerships and collaborations to drive business growth.

By participating in Private Label Fairs in Europe, brands and manufacturers can leverage these benefits, enhance their competitiveness, and unlock new business opportunities.


In conclusion, Private Label Fairs in Europe provide unparalleled opportunities for brands and manufacturers to thrive in the industry. By attending these events, businesses can establish valuable connections, gain market insights, source quality products, and foster collaborations. The exposure gained at private label fairs can boost brand visibility and open doors to new business ventures.

As you embark on your entrepreneurial journey, consider leveraging the expertise and resources available at Wonnda. With Wonnda, you can simplify the process of finding the right production partner for your project. Let us handle the heavy lifting while you focus on launching your brand and making your product vision a reality.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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