Private Label Fairs in Europe 2023

Private label fairs are an amazing chance to connect with other companies in your industry and expand your network. This article will present a list of private label trade shows that will take place in 2022 and 2023, which you should not miss out on!

fairs. private label fair. Anonymous audience listens to the speech of the lecturer in the conference hall

Before we continue, let’s quickly go back to the definitions of private label.

Private Label

A private label corresponds to a manufacturer that creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula or design of the product they manufacture for your brand.

This personalized and customized product will be sold exclusively by the retailer or re-seller who ordered the product. You get ease in the production while being able to do minor customizations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce and giving lower minimum order quantities while allowing you to personalize some aspects of the product.

Now, let’s continue with the private label fairs.

Private label fairs to not miss out on

Vivaness 2023

Vivaness 2023 will take place from 14th of February until the 17th of February in Nuremberg, Germany.

 VIVANESS is an international trade fair for natural and organic Personal Care, that presents products to industry participants from all relevant channels, retailers, chemists, drugstores, and perfumeries.

These present products to industry professionals from all the relevant sales channels, such as natural food specialist stores and also retailers such as specialized online stores, chemists, drugstores, and perfumeries.

This private label fair is the perfect opportunity for manufacturers, brands, and all others that are or wish to participate in the natural and organic cosmetics industry – to network with each other and exchange products to ideas.

Biofach 2023

Biofach 2023 is actually collaborating with Vivaness, given that Biofach is a private label fair concerning organic food.

This fair will be held from February 14th until February 17th, 2023, in Nuremberg in Germany.

Biofach states that their fair is “the perfect opportunity for visiting professionals to meet organic producers from the organic market and be inspired by the sector’s latest trends. Enter the world of organic products and taste, too – into organic.”

If you as a brand have an interest in entering the natural cosmetic and food industry, make sure to sign up for the fair!

Vivafoods Europe 2023


Vitafoods Europe is a fair that will have various food industry agents, from brands to manufacturers. It will be a hybrid event that will be held in Geneva and online.

Vitafoods Europe’s fair show will have 4 main categories:

  • Ingredients and raw materials
  • Branded finished products
  • services and equipment
  • contract manufacturing and private label

Some of the benefits of attending Vitafoods Europe include:

  • Sourcing various ingredients, raw materials, services, and functional food & beverages
  • Finding product development solutions
  • Discovering new suppliers
  • Networking with fellow industry peers
  • Exploring the latest trends
  • Meeting technical experts

Make sure to sign up!

PLMA’s Annual “World of Private Label” International Trade Show

PLMA’s Annual “World of Private Label” International Trade Show will take place in Amsterdam from the 23rd to the 24th of May, 2023. The show brings manufacturers and retailers together to help them discover new products, contacts, etc. The international trade show is also an exceptional opportunity for private label brands to expand their network and grow.

Products that will be presented consist mostly of food; fresh and frozen food, dry food, as well as beverages.

Other product categories consist of household and kitchen appliances, cosmetics and beauty products, health products, and much more. You can register to visit this international trade show here!

Frankfurt Fair – White Label World Expo

White Label Expo takes place in various locations; This year it will take place in Frankfurt on 12th and 13th of October, whereas in 2023, it will take place in London, from the 28th of February until the 1st of March.

White Label Expo’s schedule consists of introducing a networking area, masterclasses, and meeting experts across various industries.

The White Label Expo also introduces masterclasses for those willing to gain and expand their knowledge within their selected industry.

If you want to expand your network of connections or take your business and entrepreneurship to the next level, sign up here!

Time to launch your business with Wonnda!

Whether you are an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label just might be the best fit for you!

Here at wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your product to the market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea, and we will then approach the most suitable producers for your project and connect you with them.

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