Private Label Matcha Tea: Your Essential Guide To Unlocking the Benefits and Business Potential

Updated on September 1, 2022
In this article
In this article

As brands increasingly recognize the potential of expanding their offerings to include health and wellness products, sourcing private label matcha tea becomes an appealing strategy. This vibrant green tea is more than just a drink; it’s a tradition steeped in history and packed with health benefits. Let’s dive deeper into the world of private label matcha tea and understand its benefits.

What is matcha tea?

Matcha tea, a staple of traditional Japanese culture, is a type of green tea that comes from the Camellia sinensis plant. Unlike other tea varieties, matcha undergoes a meticulous process of cultivation, harvesting, and preparation that brings out its unique characteristics. 

How matcha tea is produced

To produce matcha, tea farmers cover the tea plants with shade cloths before they’re harvested. This process increases the chlorophyll levels in the leaves, giving matcha its signature vibrant green color. The finest tea leaves are then handpicked, steamed to prevent fermentation, dried, and finally ground into a fine powder. This results in a high-quality private label matcha tea that’s perfect for your brand’s new product line.

The cultivation of matcha tea plants begins with a technique called “shade-growing”. In the final 20-30 days before harvest, the tea plants are covered with shade cloths, a practice that increases the production of chlorophyll and amino acids in the leaves. This method imparts a richer flavor, unique aroma, and a vibrant green color to matcha that is unlike any other tea variety.

Once the leaves are ready for harvest, they are handpicked with high precision. This process of handpicking ensures that only the best leaves make it to the final product, preserving the superior quality that matcha tea is known for. The picked leaves are then swiftly steamed to halt oxidation, preserving their vibrant green color and preventing them from turning into a different type of tea.

The steamed leaves are then dried and aged in cold storage. This aging process enhances the flavor profile, deepens the aroma, and results in a tea leaf that’s primed to become premium matcha. The final step involves the dried leaves being ground into a fine powder using traditional stone mills. This powder is what becomes matcha tea – a product of exemplary craftsmanship, painstaking attention to detail, and a testament to the richness of traditional Japanese culture.

Essential components of a matcha preparation kit

To truly embrace the traditional art of matcha preparation, consider the following elements that are usually included in a matcha tea preparation kit:

  • Bamboo Whisk (Chasen): This tool is specifically designed to mix matcha powder with hot water, creating a smooth, frothy tea. Its fine bristles allow for thorough blending, ensuring there are no clumps left in the tea.

  • Scoop (Chashaku): A traditional bamboo scoop or ‘chashaku’ is used for portioning the matcha powder. Its curved shape perfectly measures the right amount of matcha needed for each serving.
  • Ceramic Bowl (Chawan): The chawan is a versatile tool used for both the preparation and serving of matcha tea. Its wide, round shape allows for the bamboo whisk to move freely, optimizing the blending process.

  • Whisk Holder (Kuse Naoshi): Many kits also include a whisk holder, or ‘kuse naoshi’, which is crucial for drying and maintaining the shape of the whisk, prolonging its lifespan.

By offering quality private label matcha tea and promoting the use of a traditional matcha preparation kit, brands can provide their customers with a more authentic and enjoyable matcha experience.

The benefits of matcha tea

1. Rich in anntioxidants

Matcha is packed with health-promoting compounds, including some of the most powerful antioxidants known as catechins. These antioxidants help protect against cell damage and may lower the risk of several chronic diseases.

2. Boosts energy and concentration

The caffeine in matcha provides a gentle, steady energy boost without the jitters associated with coffee. Moreover, the L-theanine in matcha promotes relaxation and aids in concentration.

3. Supports heart health

Regular consumption of matcha can help lower bad LDL cholesterol, reduce blood pressure, and protect against heart disease.

4. Promotes weight loss

Research indicates that the catechins in matcha can boost metabolism and increase fat burning, aiding in weight loss.

Reasons to produce private label matcha tea

1. Increasing market demand

In the ever-evolving landscape of health and wellness trends, matcha tea stands tall with a constantly increasing demand worldwide. As consumers become more health-conscious, the benefits of matcha tea, including its antioxidant properties, brain function enhancements, and weight loss support, are gaining widespread recognition.

Furthermore, recent market analysis reveals a robust growth trajectory for the matcha market, with forecasts showing no signs of slowing down. This upward trend signifies that adding private label matcha tea to your brand’s product line could tap into a growing, lucrative market.

2. The versatility of matcha

Matcha tea is a multi-faceted ingredient that goes far beyond a simple tea. Its unique flavor profile and vibrant green color have caught the attention of culinary enthusiasts and product innovators alike. Today, matcha has found its place in an impressive variety of food and beverage products.

It’s used to enhance lattes, enrich smoothies, add a unique flavor to baked goods, and even as a natural dye in confectionery. It’s also making waves in the beauty industry, with its high antioxidant content making it a popular natural ingredient in skincare products. This versatility makes matcha an exciting prospect for brands looking for diverse product development possibilities.

3. A premium product

The perception of matcha tea as a premium product is another compelling reason for brands to consider producing it under their private label. The meticulous, labor-intensive production process, coupled with its health benefits and versatility, enhances its premium positioning.

Consumers appreciate the quality and craftsmanship behind matcha tea and are often willing to pay a higher price for it. By offering private label matcha tea, your brand could elevate its image and enjoy higher profit margins.

4. Embracing sustainability and ethical sourcing with matcha tea

In today’s consumer goods market, sustainability and ethical sourcing have become non-negotiables rather than optional extras. Producing private label matcha tea gives your brand the opportunity to highlight these values. Matcha production, especially when sourced from Europe, is often associated with fair trade practices and environmentally-friendly farming methods.

Choosing to produce matcha tea can help your brand align with these values, meeting consumer demand for sustainable, ethically-sourced products. In a market where consumers are increasingly making choices based on brand ethics and sustainability, private label matcha tea can help position your brand favorably.

Sourcing your private label matcha tea with Wonnda

Sourcing high-quality matcha tea from reliable manufacturers can be a daunting task, but Wonnda simplifies this process. As a digital platform designed to connect brands with the best ‘Made in Europe’ consumer goods.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Barbara Jankowska
Meet Barbara Jankowska, an upbeat and curious writer who originally comes from Poland. She moved to Berlin to pursue her Master's degree in International Marketing, where she developed her skills in research and analysis. Always eager to learn more, Barbara remains up-to-date with the latest trends and enjoys exploring new topics. Currently, Barbara is participating in an Erasmus exchange program in Porto, where she is discovering the unique culture and traditions of Portugal. Barbara's natural positivity and love of discovery make her a valuable new member of Wonnda. Her research and analysis skills, coupled with her ability to write engaging and informative content, ensure that she provides her readers with valuable insights and fresh perspectives on a range of topics.
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