In this article
In this article

Beauty has been a significant industry for many years, evolving with new trends and innovations. One of the most significant developments in the beauty industry is the growth of clean beauty. Clean beauty is a term used to describe products free of harmful toxins and environmentally friendly.

Key Takeaways:

  • Clean beauty products are formulated without harmful chemicals such as parabens, phthalates, and synthetic fragrances, which are commonly found in conventional beauty products.
  • Clean beauty products often include natural ingredients like aloe vera, chamomile, and green tea, which are rich in vitamins, antioxidants, and anti-inflammatory compounds.
  • The clean beauty market is rapidly expanding due to increasing consumer awareness of the health and environmental impacts of beauty products. This growth reflects a broader trend towards sustainable living and conscious consumerism.

What are Clean Beauty products?

Clean beauty refers to products that are free of harmful ingredients, are safe to use on the skin, and promote a healthy lifestyle. These products must not contain toxins and should have transparent labeling of ingredients. Clean beauty products can be derived from plants, vegan, aligned with cruelty-free production, eco-friendly, and sustainably sourced.

The clean beauty market is rapidly growing, driven by consumers who are increasingly aware of the impact of the products they use on their health and the environment. Clean beauty products are made with natural ingredients, are non-toxic, chemical-free, and sustainable. They are often vegan, cruelty-free, and eco-friendly, and they prioritize transparency in labeling.

Brands in this market offer a range of benefits, including collagen-boosting, anti-aging, pore-minimizing, brightening, toning, dark spot diminishing, moisturizing, acne-fighting, and wrinkle-reducing. These products are an excellent alternative to traditional beauty products that often contain harmful chemicals and synthetic ingredients. Clean beauty brands are leading the way in creating products that are both effective and kind to the planet, providing a more holistic approach to beauty.

Benefits of Clean Beauty Products

Clean beauty products have many benefits, including boosting collagen, diminishing dark spots, acting as a moisturizer, reducing the appearance of wrinkles, shrinking pores, keeping acne away, and brightening and toning the skin.

Don’t irritate the skin

Clean beauty products are formulated without irritants, leading to fewer adverse reactions. This means they are less likely to cause allergic reactions or skin sensitivity issues. As a result, using clean beauty products can have a noticeably positive effect on skin health, reducing irritation and promoting a healthier complexion.

Reduces your exposure to harmful chemicals

Using clean beauty products significantly reduces your exposure to harmful chemicals that are often found in conventional makeup and skincare items. Traditional beauty products can contain a variety of synthetic ingredients such as parabens, phthalates, formaldehyde, and synthetic fragrances. These chemicals have been linked to a range of health issues, including endocrine disruption, allergies, and even cancer.

Contains beneficial natural ingredients

Many clean beauty products contain botanicals like aloe vera, chamomile, and green tea, which are rich in vitamins, antioxidants, and anti-inflammatory compounds. These ingredients help soothe and repair the skin, reduce redness, and protect against environmental damage.

Third-Party Testing and Certification

Third-party testing and certification are crucial for ensuring the quality and safety of clean beauty products. Independent organizations like ECOCERT and EWG rigorously test products for harmful chemicals, such as parabens and carcinogens. ECOCERT specializes in organic and natural cosmetics, conducting strict evaluations to meet high standards of quality and safety. EWG provides information on the environmental and health impacts of products. These certifications assure consumers that products are safe, free from harmful chemicals, and environmentally friendly, fostering trust and promoting the clean beauty market.

10 Clean Beauty Brands of 2024

1. Honest Beauty

The Honest Company was established with a straightforward purpose: to create safe and effective products for families everywhere. Guided by the Honest Standard, this principle-driven approach ensures that the company’s values are consistently applied to innovation and development.

At the heart of The Honest Company’s mission is the health, safety, and well-being of its customers. The company is committed to providing high-performance products that customers can use with confidence. A testament to their commitment to safety is the NO List™, which includes over 3,500 chemicals and materials that The Honest Company chooses not to use.

2. The Ordinary

The Ordinary offers a range of skincare treatments using well-known, effective clinical technologies. The brand was created to highlight true integrity in skincare. Its approach is innovative not because of the technologies it uses but because of its commitment to honesty and transparency. The Ordinary was founded to prevent ordinary products from being falsely marketed as groundbreaking innovations, staying true to its motto: “Clinical formulations with integrity.”

3. Cetaphil

Cetaphil was created over 70 years ago specifically for people with sensitive skin. It was designed to support dermatologists in treating their patients’ skin concerns. Since then, it has been trusted by dermatologists and skin experts worldwide. The first product developed, Cetaphil Cleansing Lotion, was formulated with just eight ingredients. It was fragrance-free and soap-free, making it the top choice among doctors and pharmacists for sensitive skin care.

4. Versed

Their products use proven ingredients at effective levels, avoiding unnecessary packaging and high retail markups. Everything is priced under $25, ensuring customers only pay for what matters—the product itself. From concept to testing, every product is approved by the community, reflecting the brand’s commitment to inclusivity and customer satisfaction.

They formulate to the highest standards, adhering to European Union guidelines, and excluding over 1,350 ingredients with questionable health data for skin, body, and planet. This commitment to quality and safety underscores their dedication to providing effective and trustworthy skincare solutions.


They take pride in their commitment to efficacy and natural ingredients, formulating products with a minimum of 93.8% and up to 99% ingredients of natural origin, in accordance with ISO standards. They also incorporate plant extracts certified organic by the COSMOS label.

Their dedication to their African heritage is evident in their ingredient sourcing. They focus on the benefits of African plant extracts, purchasing directly from women’s cooperatives in Africa. This practice aims to improve the standard of living for these women while preserving their traditional knowledge.

6. Naturopathica

At Naturopathica, the authenticity of their roots mirrors the purity of their ingredients. Founded in 1995 by Barbara Close, a trained esthetician, massage therapist, aromatherapist, and herbalist with a master’s degree in plant medicine, Naturopathica emerged from Barbara’s deep understanding of nature’s healing power. Frustrated by the lack of “clean” skincare products available at the time, Barbara decided to create her own, establishing a modern herbal apothecary dedicated to natural wellness.

7. Youth to the people

Youth To The People creates Pro-Grade Vegan™ skincare using unique superfood ingredients supported by cutting-edge science for powerful results. Founded in 2015, this California-based, family-owned brand continues a legacy built on three generations of professional skincare expertise, research, and mindful activism. Each product is made in California and crafted by an in-house product innovation team. Utilizing the latest in skincare technologies, their products are formulated with active ingredients at precise percentages for optimal effectiveness.

8. Blissoma

Their dedication to using raw plant ingredients results in products with 75% or more active components, far surpassing the cosmetic industry’s typical 5% – 20%. They focus on providing targeted care for challenging skin types, supporting those with highly sensitive skin, allergies, and various skin conditions. Their goal is to help individuals feel confident and satisfied with their skin.

They have effectively assisted thousands of people in building a positive relationship with their skin, addressing issues such as acne, rosacea, eczema, hyperpigmentation, and fine lines through the benefits of plant-based nutrition. They believe everyone deserves to feel good about their skin and are committed to making that a reality.

9. Unfiltered

Unfiltered Skin Care offers a comprehensive line of skincare products, handcrafted in small batches on the coast of Maine. Founded on three core beliefs—sustainable packaging, organic ingredients, and inclusion—the company is dedicated to delivering affordable, healthy, and clean products. Their product line addresses various skin concerns, including healthy aging, acne, baby care, and overall wellbeing, ensuring a solution for everyone’s skincare needs. By adhering to these principles, Unfiltered Skin Care ensures that each product is not only effective but also environmentally friendly and accessible to all.

10. Versine

Versine is dedicated to creating luxurious, evidence-based skincare products, designed with the needs of pregnancy and breastfeeding in mind. The company places a strong emphasis on expert guidance, selecting ingredients through rigorous literature reviews and consultations with a panel of scientists and doctors. This thorough process ensures that every product is both effective and safe.

Caring for the planet is a core value at Versine. The company is committed to minimizing its environmental impact through sustainable practices. Versine’s commitment to quality and sustainability ensures that customers can enjoy luxurious skincare without compromising their health or the environment.

Best clean beauty products of 2024

1. Versine – Calm & Hydrate Serum for Acne-Prone Skin

This multi-tasking, doctor-approved serum is designed to calm breakouts and improve the appearance of post-inflammatory dark spots and melasma, achieving brighter, healthier skin while maintaining a hydrated and dewy complexion. Ideal for those with combination or oily skin and those experiencing pregnancy acne, this serum is approved by OBGYNs and dermatologists. It features a potent blend of Vitamin C, Niacinamide, Squalane, Hyaluronic Acid, Kakadu Plum Extract, Ceramide, and Azelaic Acid, all in a pH-balanced, effective formula, eliminating the need for product layering or guesswork.

2. Youth to the people – Superfood + Niacinamide Body Cleanser

This luxurious body cleanser leaves skin clean, hydrated, and visibly smoother over time. With niacinamide and sodium PCA to support the moisture barrier, plus nourishing vitamins and superfood antioxidants, it ensures healthier-looking skin. The fragrance, designed with neurosensorial technology, features uplifting notes of fresh greens, cedarwood, and black pepper. Suitable for all skin types and addressing texture, dryness, and dullness, this daily cleanser has a rich foaming gel texture and is enhanced by fine fragrance and superfood extracts.


The rise of clean beauty signifies a shift towards products that are safe, environmentally friendly, and beneficial for our health. By avoiding harmful chemicals and incorporating natural ingredients, clean beauty products offer numerous benefits such as reducing irritation, promoting a healthier complexion, and providing effective skincare solutions. The growing demand for these products is driving innovation and expansion within the clean beauty market. As consumers become more aware of the impact of their choices, the trend towards clean beauty is set to continue, fostering a healthier and more sustainable approach to personal care. The future of beauty lies in transparency, safety, and a commitment to both individual well-being and environmental sustainability.

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About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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