In this article
In this article

Beauty has been a significant industry for many years, evolving with new trends and innovations. One of the most significant developments in the beauty industry is the growth of clean beauty. Clean beauty is a term used to describe products free of harmful toxins and environmentally friendly.

Definition of Clean Beauty

Clean beauty refers to products that are free of harmful ingredients, are safe to use on the skin, and promote a healthy lifestyle. These products must not contain toxins and should have transparent labeling of ingredients. Clean beauty products can be derived from plants, vegan, aligned with cruelty-free production, eco-friendly, and sustainably sourced.

The clean beauty market is rapidly growing, driven by consumers who are increasingly aware of the impact of the products they use on their health and the environment. Clean beauty products are made with natural ingredients, are non-toxic, chemical-free, and sustainable. They are often vegan, cruelty-free, and eco-friendly, and they prioritize transparency in labeling.

Brands in this market offer a range of benefits, including collagen-boosting, anti-aging, pore-minimizing, brightening, toning, dark spot diminishing, moisturizing, acne-fighting, and wrinkle-reducing. These products are an excellent alternative to traditional beauty products that often contain harmful chemicals and synthetic ingredients. Clean beauty brands are leading the way in creating products that are both effective and kind to the planet, providing a more holistic approach to beauty.

Benefits of Clean Beauty Products

Clean beauty products have many benefits, including boosting collagen, diminishing dark spots, acting as a moisturizer, reducing the appearance of wrinkles, shrinking pores, keeping acne away, and brightening and toning the skin.

  • Boosting collagen: Increases the skin’s natural production of collagen, leading to a firmer and youthful appearance.
  • Diminishing dark spots: Helps to lighten and reduce the appearance of dark spots and hyperpigmentation.
  • Acting as a moisturizer: Provides hydration to the skin, making it soft, smooth, and supple.
  • Reducing the appearance of wrinkles: Softens and minimizes the appearance of fine lines and wrinkles.
  • Shrinking pores: Helps minimize pores’ size, leading to a smoother and more even skin texture.
  • Keeping acne away: Helps to prevent and treat acne breakouts by regulating oil production and unclogging pores.
  • Brightening and toning the skin: Helps to even out skin tone and improve radiance, resulting in a brighter and more youthful complexion.

Third-Party Testing and Certification

To ensure the quality and safety of clean beauty products, there are third-party testing labs and institutions for certification. These organizations, such as ECOCERT and EWG, check the products for the presence of harmful chemicals, such as parabens and carcinogens.

Third-party testing and certification of clean beauty products is an important aspect of ensuring the quality and safety of these products. These institutions are independent organizations that conduct rigorous testing and analysis to verify the claims made by the manufacturer regarding the ingredients and composition of the products. This ensures that consumers are purchasing products that are free from harmful chemicals, such as parabens and carcinogens, and are safe for use on their skin.

Examples of such institutions include ECOCERT and EWG. ECOCERT is a leading certification organization that specializes in organic and natural cosmetics, as well as sustainable agriculture. They conduct strict evaluations of products to ensure they meet the highest standards of quality and safety. EWG, on the other hand, is a non-profit organization that provides information and resources to consumers about the environmental and health impacts of various products, including cosmetics.

By certifying clean beauty products, these organizations provide consumers with the assurance they need to make informed purchasing decisions. They also help to promote the use of safe and environmentally friendly products, contributing to the growth of the clean beauty market.

Market Segmentation and Growth

The global clean beauty market is valued at USD 5163.17 Million in 2021 and is expected to grow at a robust CAGR of 40.1% during the forecast period of 2023-2028. The market is segmented based on product type, distribution channel, region, and country level. Based on product type, the market is classified into hair care, face products, skincare, hair care, oral care, makeup, and wrinkle care products. Based on distribution channels, the market is divided into online sales, retail sales, and others.

Organic beauty is a subset of the clean beauty market that prioritizes the use of certified organic ingredients. This means that the ingredients used have been grown without the use of harmful chemicals and have been verified by a third-party organization. Organic beauty products are not only better for the environment, but they are also better for your skin. They are free of harmful chemicals and synthetic ingredients, making them gentler and more nourishing.

The trend towards green beauty and organic beauty is a reflection of the growing consumer demand for products that align with their values and promote a more sustainable and healthy lifestyle. The clean beauty market continues to grow, with new clean beauty brands emerging every year, providing consumers with an abundance of choices for their beauty routine.


The growth of clean beauty is a testament to the increasing popularity of safe, environmentally friendly products and promote a healthy lifestyle. With the benefits of clean beauty products and the increasing demand for these products, the clean beauty market is expected to grow in the coming years.

The market is valued at USD 5163.17 Million in 2021 and is expected to grow at a CAGR of 40.1% in the forecast period of 2023-2028. By choosing clean beauty products, consumers can improve their skin and the environment while supporting sustainable and responsible business practices.

Create your Clean Beauty product line with Wonnda – the European platform for white-label, private-label, and contract manufacturing

Wonnda is the perfect platform for companies looking to create their European product line. We understand the challenges that companies face in production, and we have a solution for you. Our platform offers white-label, private-label, and contract manufacturing options, allowing you to choose the option that best suits your business needs.

With our partnerships with leading European manufacturers, we can connect you with reliable and experienced producers who can help bring your product ideas to life. Whether you’re looking to create a new product line or want to expand your existing range, our team can assist you in finding the right production partner for your project.

We understand that finding the right production partner is crucial for the success of your business, which is why we make it easy for you. Provide us with information about your project or product idea, and we’ll connect you with the most appropriate producers. We take care of the whole process for you, from finding the right manufacturer to overseeing the production process.

If you want to take your D2C business to the next level, Wonnda is here to help. Contact us today to learn more about how we can assist you in creating your product line in Europe.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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