3 ways retailers can boost private label brands

In this article
In this article

What are private label products?

A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in the production while being able to do small customizations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce, and giving also lower minimum order quantities, while giving you the opportunity to personalize some aspects of the product.

Here are 3 ways retailers can individualize their private label products

1. Focus on branding

Social appearance is the facade of your brand. It is more than just your logo, color, font, and design you use. It is the tone, words, and customer service style you use. Overall it refers to everything visible from your brand on various social platforms. Social appearance is what the customers see of your brand through every touch point or interaction they may have with you.

Branding is a powerful tool when it comes to private label products. Since they are not completely customized by the production process, and there might be other products on the market that are similar, it’s important to use branding in your favor to attract customers and differentiate from other brands.

2. Take advantage of customizations

Private label manufacturers differentiate from white labels regarding customizations. On white labeling, you can’t make any sort of customization, and It can be hard to differentiate from the competition. On the other side, private labels can be the best of both worlds, as it’s still cheap and can be produced faster than contract manufacturing, but allows you to customize some aspects of the production line and make your product look more like your brand.

Take advantage of every customization your manufacturer will allow, and consider the best ones for your product. Size, material, and packaging are all aspects of the product that can be adapted and customized. The more you customize your product, the more it will be unique and get attention from customers.

3. Connect with your audience

Not everyone will like and buy your product, and that’s okay! To try to please every single person in the market is to set yourself to fail. In order to be successful, it’s important to set your priorities straight and understand who’s necessities your product is attending, to and who is not being benefited by it. In other words, find your target audience, the people who actually need your business, and pay attention to their needs. It’s important for your brand to really understand their behavior.

Making a good impression will most likely unfold in a relationship-building trust between your client and your brand. Here, social appearance is a key way to connect and create resonance with your audience, reinforcing trust in the relationship.

Create your own product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in leveraging these trending products but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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