Anuga Cologne: The Ultimate Trade Show for the Food Industry

Updated on February 21, 2023
In this article
In this article

Anuga Cologne is the world’s largest trade fair for the food and beverages industry. Held biannually in Cologne, Germany, Anuga attracts thousands of exhibitors and visitors from around the world. With its focus on innovation, trends, and networking, Anuga is a must-attend event for anyone in the food industry.

The Food Industry

Consumer Trends in the Food Industry

Consumer trends play a significant role in shaping the food industry. In recent years, there has been a growing demand for healthier and more sustainable food options. Consumers are also more interested in the origin of their food and the production methods used.

To meet these changing consumer demands, the food industry is increasingly focusing on developing and producing natural, organic, and non-GMO products. There is also an emphasis on reducing food waste and improving the overall sustainability of the industry.

Technological Advances in the Food Industry

Advances in technology are also transforming the food industry. From precision agriculture and 3D printing to AI-powered food safety and blockchain-based supply chain management, the industry is leveraging technology to drive innovation and improve efficiency.

For example, precision agriculture uses sensors and big data to optimize crop yields and reduce the use of pesticides and fertilizers. Meanwhile, 3D printing technology is being used to create customized food products with unique shapes, flavors, and textures.

Why Attend Anuga Cologne?

Anuga is an annual international trade fair that brings together businesses and professionals in the food and beverage industry from around the world. Anuga’s main goal is to provide a physical platform for businesses to meet face-to-face, maintain connections, and build sustainable business relationships. The trade fair boasts a unique concept of ten trade shows under one roof, which provides orientation, connects supply and demand, and offers diverse taste experiences.

Anuga is always on the forefront of cutting-edge developments in the industry and showcases a range of innovative products and creative concepts to inspire industry professionals. With its dynamic and innovative approach, Anuga is a must-attend event for any business in the food and beverage industry looking to stay ahead of the curve.

5 Reasons to attend the Anuga Cologne Trade Fair

Anuga Cologne offers a unique opportunity to connect with suppliers, distributors, and retailers from around the world. Here are some reasons why attending Anuga Cologne is a must for anyone in the food industry:

Networking: Anuga provides a platform for networking and establishing new business relationships, both with suppliers and other attendees.

Innovation: With its focus on innovation, Anuga offers a glimpse into the latest trends, products, and technologies in the food industry.

Market insights: Attending Anuga can provide valuable insights into the latest market trends and consumer preferences, helping businesses stay ahead of the curve.

Brand exposure: Exhibiting at Anuga can provide valuable exposure for your brand, allowing you to showcase your products and services to a global audience.

How Wonnda Can Help

As the fastest-growing B2B platform for private label sourcing in Europe, Wonnda can help brands connect with trusted and verified suppliers for consumer products. With over an 80% match rate between buyers and suppliers, Wonnda offers a quick and reliable way to find the right manufacturers for your products.

Brands can order samples right within Wonnda, making the product development process easier and more efficient. Our full software suite facilitates the collaboration process and eliminates errors, allowing products to be launched faster and cheaper. By using Wonnda, brands can streamline the product development process and find the right partners to help them grow their business.


Anuga Cologne is the leading trade show for the food industry, offering a unique opportunity to connect with suppliers, distributors, and retailers from around the world. By attending Anuga and using Wonnda, brands can take advantage of the latest trends, innovations, and market insights in the food industry. Contact us today to learn more about how Wonnda can help you find the right manufacturers for your product sourcing needs in Europe.

Create your product line with Wonnda – the European platform for white-label, private-label, and contract manufacturing

Wonnda is the perfect platform for companies looking to create their European product line. We understand the challenges that companies face in product sourcing, and we have a solution for you. Our platform offers white-label, private-label, and contract manufacturing options, allowing you to choose the option that best suits your business needs.

With our partnerships with leading European manufacturers, we can connect you with reliable and experienced producers who can help bring your product ideas to life. Whether you’re looking to create a new product line or want to expand your existing range, our team can assist you in finding the right production partner for your product sourcing project.

Contact us today to learn more about how we can assist you in product sourcing and creating your product line in Europe.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
Join 8.000+ brands sourcing with Wonnda
By signing up, you are accepting our terms & conditions and privacy policy.
More resources and trends
In-depth sourcing resources and consumer product trends curated by the Wonnda team.

Find suppliers for your consumer brand

Join 8.000+ leading consumer brands using Wonnda as their go-to sourcing platform. Sign up for free.

Use your business email address. The email will be used to create a free account. No credit card required. By signing up, you are accepting our terms & conditions & privacy policy.