Launching a new organic hygiene product line: 5 crucial steps

Updated on May 25, 2022
In this article
In this article

Many people opt for natural soaps, shampoos, cosmetics, and organic hygiene products. This goes along with the rise of awareness on ecological issues and climate change the world is facing; people are deciding to implement into their daily routine recycling, waste reduction, and other matters that are to make life more sustainable and environmentally friendly.

organic hygiene products in the bathroom
Launching a new organic hygiene product line: 5 crucial steps 4

Here are some of the most critical steps to starting your own organic hygiene products business.

We can list these crucial steps as follows:

  1. Set up a business plan for your organic product line
  2. Decide with which products you will enter the market
  3. Find manufacturers for your product line
  4. Create your website and establish a social media presence
  5. Begin selling your products

Step 1: Setting up a business plan

The first step of your new product line is always the base on which the rest of the brand is built. Therefore, it is vital to set up and create a solid business plan for the brand to grow successfully.

The business plan consists of the following elements:

  • Executive summary
  • Mission statement
  • Background of your company
  • Product description
  • Marketing plan
  • Competitor analysis
  • SWOT analysis
  • Operations
  • Financial planning
  • Timeline of business growth and expansion

Each part of the business plan is equally essential, as they build on top of each other. If you do not have, for example, a good analysis of your competitors, it can negatively impact your product line, which will, in turn, affect your finances and financial planning.

After setting up a business plan, let us move on to the next step, which is deciding which products will exactly enter the market.

Step 2: Decide with which products you will enter the market

The business plan provides us with an overview of the situation of the need we want to join. Deciding which product to launch, in this case, organic hygiene products, is essential.

Aside from which products to launch, we should also think about the variety of products: will one product be sufficient to kick off the brand, or should more products be introduced? These are all critical questions to think about.

The options are numerous, from organic shampoos to organic soaps and pads. You need to see what is best for your company at the initial launch.

Natural soap bars with ingredients on white background. Tea tree oil, oat flackes, eucalyptus, olive, coffee soap.
Launching a new organic hygiene product line: 5 crucial steps 5

Let us move on to the next important step, finding a manufacturer for your product line.

Step 3: Find a manufacturer for your product line.

To be sure you are offering only the best products to your consumers, it’s imperative to have a manufacturer that understands the product you want to sell and is up to standards.

It is also essential to know that both you and the manufacturer are collaborating to establish a long-term relationship in terms of production, so it’s vital to set a good connection from the first contact onwards.

At Wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your product to the market is the most crucial one – finding the proper manufacturer for your product. The great advantage of Wonnda is that you can let us do the tedious and time-consuming work because all you need to do is let us know what exactly is it that you are looking for.

Tell us quickly about your project or product idea, and we will then approach the most suitable manufacturers for your project and connect you with them.

Sounds like something that is of interest to you? Then fill out the form or send us an email with your desired product, and our team will get back to you! Now let us move on to the next step of having a social media presence.

Step 4: Create your website and establish a social media presence

It is crucial for every business, no matter what you are producing and selling, to have a social media presence, from Facebook and Instagram to TikTok.

Website designer work table with laptop and a smart phone on a wooden desk
Launching a new organic hygiene product line: 5 crucial steps 6

Aside from social media presence, it is also essential to have a dedicated website where customers can look at your products, inform themselves about them and, in the end, purchase them.

Step 5: Sell your products

Last but not least, after going through the fundamentals, the final step is to start selling your products and continuously grow your business.

With that in mind, we should note another fantastic thing: through Wonnda, you can also launch your products. So make sure to contact us at Wonnda for any questions you might have.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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