What are influencers?
By definition, an influencer is someone who has the power to affect others’ decisions (more specifically, purchasing decisions), given to their position and relationship with their audience. An influencer usually has a following on social media, such as Instagram, YouTube, or TikTok, and uses, intentionally or not, their influence to motivate behavior in their audience, and can be a powerful tool of influencer marketing.
Anyone can be an influencer, makeup-artists, gamers, moms, athletes, private label brand owner, and many others, as long as you have a charming personality and something interesting to share, you can find a following online of people with the same interests as you.
Recently, with the growth of the internet and social media, influencers have become more and more common. Because of the opportunity for monetization provided by the biggest social media platforms, it turned into a profession that many people seek. Because of this, other jobs have also come along, such as social media manager, copywriter, app developer, graphic designer, and many others.
Influencers can be a powerful marketing tool
Instagram, Facebook, TikTok, and YouTube started as fun websites to post pictures of our pets or to share memes with our friends, but quickly became powerful tools to promote your private label business inside the creator economy. Over the years, having a social media presence has become one of the most important things both for big personalities and growing companies, and the search for a better social media marketing strategy has been growing exponentially. Now, it’s a pillar necessity for every brand that wants to have a close and trustworthy relationship with its customers.
We are in the era of digital natives, with 84% of adults from ages 18 to 29 being active on social media, and most of them being online daily, it can also be used as a searching tool to discover new trends and private label brands, and 55% of customers stated that they learn about new private-label brands on the internet, via ads, influencers, social media profiles or just organic engine searching. For private label brands, this means a whole new way of doing market and a new tool to explore.
3 things influencers should know before starting their product line
1. It can be hard to find a manufacturer
When starting your own brand, it can be hard to find the perfect manufacturer. Minimum order quantities, samples, customizations, production in different countries, exportation, and importation all can cause a hell of a headache. That’s why you should leave the hard work to us. At wonnda.com, we will make sure to match you with the perfect manufacturer and find the perfect solution for you to bring your idea into reality.
2. Start with private label
A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in the production while being able to do small customizations in your packaging and formula.
Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce and giving also lower minimum order quantities while giving you the opportunity to personalize some aspects of the product.
3. Set your priorities straight
Setting your goals and making everything possible to achieve them is the starting point for any business that wants to establish itself in the competitive market. Goal setting is a crucial step since it will guide all the other decisions you make for the company. When making a decision, ask yourself: is this getting me closer to my goal? Is this helping the company go forward?
The future of influencer marketing
The future of influencer marketing is promising, both on the ends of the content creator and the sponsoring brands. For the creators, as generation z becomes more present on social media, averaging 8 hours of screen time a day, and generation alpha will get even worse, there is a lot of demand for content creation, influencers, and streamers. More people are making a living out of it instead of just doing it for fun, as they would a decade ago, which opens space for brand sponsorship.
Create your own product line with Wonnda – the European platform for white label, private label, and contract manufacturing
Are you interested in leveraging these trending products but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.
Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then fill out the form!