Ashiana London

About

Ashiana London is a private limited company specializing in ethically handmade jewelry and accessories, based in London, England.

Production occurs primarily in a Delhi, India workshop operated for over a decade, with design and development handled in London.

Categories & manufacturing capabilities

• Jewelry: gold and silver plated pieces on base metals; handmade by artisans; includes vintage and bohemian-inspired designs with semi-precious stones.
• Private Label/White Label Jewelry: full-service lines from design development, sampling, material sourcing, manufacturing, to packaging; low minimum order quantities.
• Ready-to-Wear Garments and Homewear (Private Label): woven garments and bags produced via India factory partnerships; in-house quality monitoring; custom sourcing and development with London design team.

Production & operational capabilities

• In-house production: Delhi workshop handles jewelry assembly from sourced components; process can take months.
• Factory partnerships: garments and bags produced via partnered India factories with quality checks.
• Design workflow: London HQ conducts trend forecasting, CAD designs, sketches, and final reviews; production executed in India.

Quality, compliance & regulatory positioning

• Certifications: Sedex-approved factories for external sourcing; workshop and suppliers follow ethical trading.
• Ethical practices: emphasis on fair trade artisanal practices and handmade focus; female-led business.

Customization & collaboration model

• Customization scope: private label and bespoke accessory lines from design development to packaging.
• Account management: dedicated London-based account and production manager per client; long-term collaboration experience cited.