About Minela
About
Minela is a private label manufacturer specializing in beverages and frozen treats, based in Batocina, Serbia.
Minela operates as a private label producer with its own brands and a history of developing beverage and frozen confectionery offerings.
Categories & manufacturing capabilities
- Product categories: beverages, fruit drinks, juices, waters, soft drinks, frozen confections
- Formats & packaging: stand-up pouches (Doypack), twist-top stand-up pouches, ice pops, ice lolly cones
- Private label capabilities: private label manufacturing alongside own brands
- Brands: own brands (e.g., Happy Kid)
- Manufacturing scope: product development from concept to production
Production & operational capabilities
Production involves beverages and frozen novelties, with private label and own-brand production paths. The company supports product development from concept to production.
Customization & collaboration model
- Collaboration: hands-on team supporting product development from concept to production
What Minela manufactures
- Fruit drinks in stand-up pouches
- Twist-top fruit juice pouches
- Ice pops (ice lollies)
- Ice lolly cones
- Sour slushies
- Waters
- Soft drinks
Where Minela manufactures
Serbia
Frequently asked
Minela specializes in beverages and frozen confections, including fruit drinks, juices, waters and soft drinks, as well as ice lollies, ice pop cones, and related frozen novelties.
Yes, Minela provides full private label manufacturing alongside its own brands, with a hands-on team supporting product development from concept to production.
Minela uses Doypack stand-up pouches with twist tops for liquids and frozen items, as well as traditional ice pop sticks and cones for frozen products.
Yes, since 2017 Minela has exported ice pops and other products across Europe and beyond, with ongoing international export activity.
The company is based in Batocina, Serbia (Kralja Petra I 62, 34227 Batocina). Inquiries can be sent to mina@minela.rs or via the listed office hours.
Yes, Minela has a hands-on team that supports product development from concept to production, reflecting its multi-category portfolio.
Minela launched its own brand Happy Kid in 2018 and introduced a premium Minela-branded line around 2025.