McBride

About

McBride plc is a European manufacturer and supplier of private label and contract manufactured products for domestic household and professional cleaning and hygiene markets. The company operates 14 factories (12 in Europe, 2 in Asia) and 4 offices, selling over 1 billion units annually and partnering with more than 90% of Europe's leading retailers, including over 90% of the top 50 grocery retailers. It supplies private label, contract manufacturing, and, to a lesser extent, proprietary McBride brands.

Categories & manufacturing capabilities

• Liquids: household cleaning products in bottles, pouches, or cartons; liquid laundry detergents, fabric conditioners, household cleaners, and related formulations.
• Unit Dosing: individually packaged, single-dose cleaning products; soluble liquid laundry detergent sachets, laundry pods, and machine dishwashing tablets.
• Powders: powdered cleaning products for laundry, dishwashers, and water softeners.
• Aerosols: household and personal care products in pressurized containers; aerosols for household cleaners and personal care items.
• Asia Pacific: private label and branded ranges for retailers in Malaysia and Vietnam; household cleaning and personal care products.

Production & operational capabilities

14 production sites with capacity for private label and contract manufacturing of cleaning and hygiene products. Facilities support domestic household and professional markets; some sites have undergone changes in production scope.

Quality, compliance & regulatory positioning

Factories meet safety standards and are audited by customers and independents. Packaging is recyclable. The company emphasizes safety and environmental considerations as part of operations.

Customization & collaboration model

McBride provides end-to-end development and manufacturing for private label and contract manufacturing of cleaning and hygiene products.

Ideal buyer fit

• Customer type: Retailers and private label buyers
• Geography: Europe and Asia Pacific markets
• Categories served: private label and contract-manufactured cleaning and hygiene products