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McBride

Private Label Solutions for Cleaning & Hygiene Products

Private Label Contract Manufacturing
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Overview

About McBride

About

McBride plc is a European manufacturer and supplier of private label and contract manufactured products for domestic household and professional cleaning and hygiene markets. The company operates 14 factories (12 in Europe, 2 in Asia) and 4 offices, selling over 1 billion units annually and partnering with more than 90% of Europe's leading retailers, including over 90% of the top 50 grocery retailers. It supplies private label, contract manufacturing, and, to a lesser extent, proprietary McBride brands.

Categories & manufacturing capabilities

  • Liquids: household cleaning products in bottles, pouches, or cartons; liquid laundry detergents, fabric conditioners, household cleaners, and related formulations.
  • Unit Dosing: individually packaged, single-dose cleaning products; soluble liquid laundry detergent sachets, laundry pods, and machine dishwashing tablets.
  • Powders: powdered cleaning products for laundry, dishwashers, and water softeners.
  • Aerosols: household and personal care products in pressurized containers; aerosols for household cleaners and personal care items.
  • Asia Pacific: private label and branded ranges for retailers in Malaysia and Vietnam; household cleaning and personal care products.

Production & operational capabilities

14 production sites with capacity for private label and contract manufacturing of cleaning and hygiene products. Facilities support domestic household and professional markets; some sites have undergone changes in production scope.

Quality, compliance & regulatory positioning

Factories meet safety standards and are audited by customers and independents. Packaging is recyclable. The company emphasizes safety and environmental considerations as part of operations.

Customization & collaboration model

McBride provides end-to-end development and manufacturing for private label and contract manufacturing of cleaning and hygiene products.

Ideal buyer fit

  • Customer type: Retailers and private label buyers
  • Geography: Europe and Asia Pacific markets
  • Categories served: private label and contract-manufactured cleaning and hygiene products
Core products

What McBride manufactures

  • Liquid laundry detergents
  • Fabric conditioners
  • Household cleaners (liquids)
  • Laundry detergent sachets
  • Laundry pods
  • Machine dishwashing tablets
  • Dishwasher powder
FAQ

Frequently asked

McBride offers private label and contract manufacturing across five divisions: Liquids, Unit Dosing, Powders, Aerosols, and Asia Pacific, producing household and personal care cleaning products in various formats.

Liquids are produced in bottles, pouches, or cartons, including liquid laundry detergents, fabric conditioners, and household cleaners.

McBride serves Europe and the Asia Pacific region, with private label and branded ranges in Malaysia and Vietnam and partnerships with many European retailers.

Private label revenue accounted for 83.7% of FY2025 group revenue, while contract manufacturing represented 13.6%, with growth continuing in contract manufacturing.

All packaging is recyclable (100%), factories follow high safety standards with audits, and the company focuses on energy emissions and sustainable product development.

The company operates 14 production sites, employs over 4,000 people, and has a 100-strong product development team driving innovation.