HealthyBars
Premium Manufacturer of High-Protein, Low-Sugar Snack
About HealthyBars
About
HealthyBars is a manufacturer specializing in private label protein bars, based in Sofia, Bulgaria. The company develops and manufactures protein bars under partners' brands, with a focus on private label production for EU partners.
HealthyBars produces protein bars for active consumers and operates with proprietary technology and formulations as the company's exclusive intellectual property.
Categories & manufacturing capabilities
- Product categories: protein bars
- Product formats: ten product lines, over 150 variations
- Dietary options: vegan options, vegetarian options
- Ingredient & feature options: caramel, various nuts, protein dough, fruits, Belgian chocolate
- Manufacturing scope: private label production for partners' brands
Production & operational capabilities
- Plant size: 3,400 m² production plant (existing); new green production plant under construction
- Capacity targets: 500 million bars annually after expansion
- Equipment: energy-efficient machines, green technologies
- Expansion timeline: factory operational within 1.5 years from March 2025 announcement
- Recent investments: total phase investment around €20 million
Quality, compliance & regulatory positioning
- Standards: products adhere to European standards and norms
- Public funding & advisory programs: involvement with EBRD Green Innovation Programme and EU-supported advisory services
Customization & collaboration model
- Model: private label production for partners' brands
- Intellectual property: proprietary technology and formulations
- Branding approach: our recipe, their logo
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View profileWhat HealthyBars manufactures
- Protein bars
- Vegan protein bars
- Vegetarian protein bars
- Multi-layer bars with caramel, nuts and Belgian chocolate
- Private label protein bars
Frequently asked
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