HealthyBars
Premium Manufacturer of High-Protein, Low-Sugar Snack
Private Label Contract Manufacturing
About HealthyBars
About
HealthyBars is a manufacturer specializing in private label protein bars, based in Sofia, Bulgaria. The company develops and manufactures protein bars under partners' brands, with a focus on private label production for EU partners.
HealthyBars produces protein bars for active consumers and operates with proprietary technology and formulations as the company's exclusive intellectual property.
Categories & manufacturing capabilities
- Product categories: protein bars
- Product formats: ten product lines, over 150 variations
- Dietary options: vegan options, vegetarian options
- Ingredient & feature options: caramel, various nuts, protein dough, fruits, Belgian chocolate
- Manufacturing scope: private label production for partners' brands
Production & operational capabilities
- Plant size: 3,400 m² production plant (existing); new green production plant under construction
- Capacity targets: 500 million bars annually after expansion
- Equipment: energy-efficient machines, green technologies
- Expansion timeline: factory operational within 1.5 years from March 2025 announcement
- Recent investments: total phase investment around €20 million
Quality, compliance & regulatory positioning
- Standards: products adhere to European standards and norms
- Public funding & advisory programs: involvement with EBRD Green Innovation Programme and EU-supported advisory services
Customization & collaboration model
- Model: private label production for partners' brands
- Intellectual property: proprietary technology and formulations
- Branding approach: our recipe, their logo
What HealthyBars manufactures
- Protein bars
- Vegan protein bars
- Vegetarian protein bars
- Multi-layer bars with caramel, nuts and Belgian chocolate
- Private label protein bars
Frequently asked
We specialize in private label protein bars with ten product lines offering over 150 variations, including different flavors, sizes, vegan and vegetarian options, and multi-layered bars with ingredients like caramel, nuts, fruits, and Belgian chocolate.
Yes, we produce private label protein bars for EU partners and supply over 70 major clients across 46–47 countries.
The company is based in Sofia, Bulgaria, and was founded in January 2015.
Post-expansion capacity targets are 500 million bars annually, with a new green production plant and a third line; the facility is expected to be operational within 1.5 years from March 2025, with total investment around €20 million.
All products adhere to European standards and norms, and the company participates in EBRD Green Innovation Programme with grants for climate technologies and sustainability strategies.
Bars are offered in different sizes and include options such as multi-layered formulations.
Yes, the product range includes vegan and vegetarian options.