HealthyBars

About

HealthyBars is a manufacturer specializing in private label protein bars, based in Sofia, Bulgaria. The company develops and manufactures protein bars under partners' brands, with a focus on private label production for EU partners.

HealthyBars produces protein bars for active consumers and operates with proprietary technology and formulations as the company's exclusive intellectual property.

Categories & manufacturing capabilities

• Product categories: protein bars
• Product formats: ten product lines, over 150 variations
• Dietary options: vegan options, vegetarian options
• Ingredient & feature options: caramel, various nuts, protein dough, fruits, Belgian chocolate
• Manufacturing scope: private label production for partners' brands

Production & operational capabilities

• Plant size: 3,400 m² production plant (existing); new green production plant under construction
• Capacity targets: 500 million bars annually after expansion
• Equipment: energy-efficient machines, green technologies
• Expansion timeline: factory operational within 1.5 years from March 2025 announcement
• Recent investments: total phase investment around €20 million

Quality, compliance & regulatory positioning

• Standards: products adhere to European standards and norms
• Public funding & advisory programs: involvement with EBRD Green Innovation Programme and EU-supported advisory services

Customization & collaboration model

• Model: private label production for partners' brands
• Intellectual property: proprietary technology and formulations
• Branding approach: our recipe, their logo