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Discover Top Private Label Makeup Products Manufacturers with Wonnda

Find the perfect partner for your private label makeup line with Wonnda's curated selection of trusted manufacturers.

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Private Label, White Label, and Contract Manufacturing for Makeup Brands

Effortless Private Label Makeup Manufacturing with Wonnda

Bringing your makeup vision to life can be a daunting task, but with Wonnda, you can access a carefully selected group of manufacturers that meet your standards for quality and compliance. Say goodbye to the time-consuming search for the perfect manufacturer and let Wonnda do the work for you.

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The Ideal Makeup Suppliers for Your Brand

Find Your Perfect Match with Wonnda's Private Label Makeup Products Manufacturers

Our makeup manufacturers offer a wide range of services and expertise, including production of lipsticks, eyeshadows, blushes, mascaras, and more. With Wonnda, you can find the right partner to bring your unique or popular product idea to the market with ease.

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25+ Best private label makeup products manufacturers & suppliers for your brand

Join Wonnda and get access to our exclusive supplier directory with a curated list of private label makeup products manufacturers & suppliers.

1. HSA Cosmetics - Italy

Founded in 1982 in Varese, Italy, HSA Cosmetics is a well-known Italian company that makes private label cosmetics. Starting with a focus on hair color, created by the Zanzi family, HSA has grown to include hair care, face, and body products. The company captures the beauty of Italian fashion, landmarks, and food in its cosmetics, offering the unique charm of Italy. Proudly made in Italy, HSA is dedicated to originality and quality. Now, HSA works globally in 90 countries on five continents, helping beauty brands develop their own skin care and hair care lines with a special touch.

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2. SBLC Cosmetics - Germany

SBLC Cosmetics, with a team passionate about the cosmetics industry, is dedicated to supporting the success of emerging cosmetics brands. Based in Germany, they bring world-class quality and safety standards to their partnerships. The company’s journey began with an ambition to create a unique brand, but they faced challenges in partnering with renowned manufacturers, particularly around the need for smaller order quantities. This led them to explore global manufacturers, a task that proved costly and time-consuming.

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3. Delia Cosmetics - Poland

Delia Cosmetics, a leading cosmetics manufacturer in Poland, has over 20 years of experience producing their own brands, Delia and Cameleo, as well as millions of private label cosmetics. Emphasizing quality and innovation, their products meet the highest standards and comply with EU regulations. The company is ISO 9001 certified, follows GMP standards, and is authorized to manufacture medical devices. Their in-house team ensures compliance with both EU and FDA standards, adapting to regulatory changes. Delia Cosmetics is committed to delivering tested, safe, and effective products to their customers.

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What are the main ways to manufacture your makeup products?

There are different ways to manufacture your cosmetic products. For you to decide what suits you best, we are looking into the two most common and beneficial ways, which are:

  1. Private Labeling 
  2. White Labeling

What is private label?

Private label refers to products made by one company but sold under another company’s brand. This approach lets businesses sell unique products without the cost of manufacturing and development, focusing instead on branding and marketing. It’s a popular way for retailers to offer exclusive items, control quality and pricing, and differentiate themselves in the market.

What is private label makeup?

Private label makeup involves cosmetics produced by one company but branded and sold by another, such as salons or online retailers. This strategy allows businesses to offer their own makeup line without the costs of manufacturing, choosing from existing products and adding their own branding. It’s an effective way for businesses to create a unique identity in the beauty market and cater to their customers’ preferences.

What are the benefits of private label makeup?

The benefits of private label makeup include:

  • Brand identity: It allows businesses to create and promote their own unique brand, enhancing recognition and customer loyalty.
  • Higher profit margins: By eliminating the middleman, businesses often enjoy higher profit margins compared to selling third-party brands.
  • Control over pricing: Private labelling gives businesses control over their pricing strategies, allowing them to adjust prices based on their market and customer base.
  • Product customisation: Businesses can select and customise products to meet the specific needs and preferences of their customers, creating a tailored product line.
  • Exclusivity: Offering private label products can provide an exclusive appeal, as these products are unique to the business and not available through competitors.
  • Rapid market response: With private label makeup, businesses can quickly adapt to market trends and consumer demands without waiting for a third-party brand to develop new products.
  • Customer loyalty: Private label products can help in building a loyal customer base, as consumers often return to the same brand for their specific needs.

What is white label?

White label is a business strategy where a different company produces the product while another rebrand and markets them under their name. This means someone else takes care of the product and typically sells it without any branding on it so that the reseller can add their branding. White Labeling is a fast and easy way to manufacture white label makeup products.

What is white label makeup?

White label makeup refers to cosmetic products manufactured by a different company than the one that rebrands and sells it under its own chosen name. These products are usually blank labels, allowing the reseller to customize them with their logo and design. White labeling your makeup product has many benefits; let’s see what they are.

What are the benefits of white label makeup?

  • Lower production costs: Resellers can avoid high manufacturing, development, and research costs by sourcing white-label makeup from a chosen manufacturer. Thus allowing the reseller to save a significant amount of money, which they can reinvest in marketing and other business areas.
  • Less time-consuming leads to faster launch: White-label makeup products are already developed, which allows resellers to bring the chosen product more quickly to the market instead of creating their own products. Faster timings can lead to significant advantages in today’s competitive cosmetics industries.
  • Wide range of products: White-label makeup manufacturers offer many different types of products to choose from, which gives the reseller also the opportunity to attract a wider range of customers.
  • Increased focus: The original manufacturer takes care of the production process, allowing the reseller to focus mainly on marketing and sales strategies. 
  • Less risks in selling: If a business chooses white-labeling over private labeling, there is a chance that due White Label makeup being a proven product, there are fewer risks in selling it than launching a new product.
  • Control over branding: One of the major ideas of white labeling is that resellers have full authority over their products design and packaging look.
  • Increased profit margins: Typically, White-label makeup products are being sold at a lower cost, which gives resellers the opportunity to sell them at a higher markup. This can lead to increased profit margins.



Frequently asked questions

To find a private label makeup manufacturer, you can try these simple steps:

  1. Online Research: Begin with an online search for reputable private label makeup manufacturers, focusing on those with positive business reviews and a solid industry reputation.

  2. Attend Trade Shows: Participate in beauty industry trade shows and events where you can meet and connect with various private label manufacturers.

  3. Seek Referrals: Utilize your network in the beauty industry to get referrals and recommendations for reliable manufacturers.

  4. Utilize Wonnda: Use platforms like Wonnda, which specializes in connecting businesses with top manufacturers for private label and contract manufacturing. Wonnda simplifies finding and communicating with potential manufacturing partners, offering access to a range of manufacturers, detailed information, and an easy process for requesting quotes and samples.

Choosing the right private label makeup manufacturer involves a few key considerations to ensure that they align with your business goals and quality standards:

  • Product Quality and Range: Ensure the manufacturer offers high-quality products and a range that aligns with your brand vision. Request samples to assess the quality firsthand.-
  • Customization Capabilities: If you want unique products, choose a manufacturer that offers customization options in formulations, colors, packaging, etc.
  • Industry Compliance and Certifications: The manufacturer should comply with relevant industry standards and regulations, especially if you plan to sell in specific markets or countries.
  • Minimum Order Quantities: Understand their minimum order requirements. Some manufacturers might have high minimums that could be challenging for small businesses.
  • Pricing and Profit Margins: Compare the pricing and ensure it aligns with your business model to maintain healthy profit margins.
  • Turnaround Time: Consider the manufacturer’s production and delivery timelines. It’s important that they can meet your schedule, especially during peak seasons.
  • Reputation and Reliability: Research their reputation in the market. Look for reviews or testimonials from other businesses that have worked with them.
  • Communication and Customer Service: Good communication is crucial for a successful partnership. Ensure they are responsive and helpful.
  • Sustainability and Ethical Practices: If these are important to your brand, choose a manufacturer that aligns with these values, like using sustainable materials and ethical labor practices.
  • Flexibility and Scalability: Consider whether the manufacturer can scale production as your business grows and if they are flexible in adapting to your changing needs.


By carefully evaluating these factors, you can select a private label makeup manufacturer that not only meets your current needs but can also grow with your business.

Starting a private-label makeup brand in Europe requires initial investments, which depend on several factors. Below is a list of the following elements:

  1. Product Development: These are the costs to develop your chosen product. Prices depend on the complexities of the product as well as how many you are planning to make. 
  2. Branding: These are the costs to design logos and labels for your product.
  3. Packaging: The packaging prices are also depending on your chosen design as well as the materials for being used.
  4. Product Orders: These are the costs to produce your first product batch. Most private label vendors start with around 3000 pcs. 


Initial investment ranges from around €10,000 for a primary product line to over €50,000 for a more premium and extensive range. However, the total costs always depend on the scale and ambition of your launch, the quality of the products, and your marketing strategies.

The minimum order quantity (MOQ) for private label makeup varies by manufacturer and product type. MOQs can range from as low as 50 units for smaller manufacturers or specific items to hundreds or thousands for larger companies or more complex products. Factors influencing MOQ include the product’s nature, customization level, the manufacturer’s capacity, and cost considerations. Higher MOQs typically reduce the unit cost but require more upfront investment. It’s essential to discuss MOQs with manufacturers to align them with your budget and business plans, and some manufacturers may negotiate MOQs for long-term partnerships or expanding product ranges.

Yes, you can get samples of your private label makeup, which is a common step in the process. You can request these samples from manufacturers to evaluate product quality and packaging. While some may offer free samples, others might charge a fee that could be refunded with a full order. Custom samples might take longer and cost more. After testing the samples, you can give feedback for any needed changes. Platforms like Wonnda make it easier to order and assess samples from different manufacturers, streamlining the selection process for your makeup line.

How Wonnda Works

Wonnda is the digital platform for private label & contract manufacturing in Europe

Browse our extensive product catalog or submit tenders

Get inspired and directly request products from our trusted partner manufacturers or create tenders and we match you with the right partner for your project.

Wonnda takes away the sourcing headache. A fully digital solution for next-generation brands. So why would you go back to emails and Excel?

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Everything you need to know about Wonnda

Wonnda is a digital sourcing platform that allows brands to discover products and find the right supplier for your next bestseller. Instead of spending thousands of Euros on trade shows, or hours searching online for good suppliers, Wonnda works with verified suppliers and gives you access to them 365 days a year.

Thanks to a huge network of factories and sourcing experts, Wonnda is able to cover almost any consumer product category. Just create your free Wonnda account and find the best private label suppliers & contract manufacturers for your brand.

The sourcing process on Wonnda is designed to be seamless and efficient. Once you join our platform and create your brand profile, you can begin searching for manufacturers that align with your product requirements. Our advanced search filters allow you to narrow down your options based on location, production capacity, certifications, and more. You can review detailed manufacturer profiles, including information about their capabilities, product catalogs, certifications, and customer reviews. If you find a manufacturer that interests you, you can initiate contact through our secure messaging system to discuss your project further, request samples, and negotiate pricing and terms. Wonnda facilitates the entire communication process, making it easy for you to collaborate with manufacturers, evaluate their suitability, and make informed decisions. Our goal is to simplify the sourcing journey and ensure a successful partnership between brands and manufacturers.

Wonnda offers a comprehensive and efficient solution for brands seeking European manufacturers for their product line. By choosing Wonnda, you gain access to a vast network of verified and reliable private label manufacturers/suppliers. We carefully curate our database to ensure that only high-quality manufacturers who meet European standards are included. Our platform streamlines the sourcing process, saving you time and effort by providing a one-stop digital solution.

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