Meet Nova, the AI sourcing agent for consumer brands
Nova is the AI sourcing agent that turns a plain-language brief into a structured RFP, finds matching manufacturers across 20,000+ verified suppliers, and routes you to qualified responses in minutes instead of months. Built for consumer brands launching private label, white label and contract-manufactured products.
No credit card. Free buyer account. Used by 25,000+ brands.
What Nova, your AI sourcing agent, does
Understands your brief in plain language
Tell Nova what you want to make, the volume and the certifications. Nova structures it into an RFP.
Matches against 20,000+ verified manufacturers
Filters by category, country, MOQ, certifications and supplier type.
Surfaces shortlists in minutes
Returns ranked candidate manufacturers with capability sheets and contact paths.
Routes the brief to the right suppliers
Broadcasts the RFP to matching manufacturers and tracks responses.
Stays inside your workflow
All conversations stay in your Wonnda account, no email tag.
Here is how Wonnda works
Skip the trade shows, cold emails and middlemen. Wonnda turns months of sourcing into four steps. Every connection runs directly between you and the manufacturer, with no commission and no platform fee on your deal.
Describe your product
- NOMOQ 1,000Nordic LabsDenmark
- ALMOQ 500Alpina CosmeticsItaly
- IBMOQ 2,000Iberia Beauty Co.Spain
- HEMOQ 1,500Helvetia FormulaSwitzerland
- STEP 01
Describe your product
Tell Nova what you want to make, in plain language. No template, no jargon.
- STEP 02
Nova structures the brief
Nova turns the description into a clear RFP with category, volume, MOQs, certifications and timeline.
- STEP 03
Nova matches manufacturers
Across 20,000+ verified manufacturers, Nova surfaces a ranked shortlist with capability matches.
- STEP 04
You connect and decide
Nova hands off to verified manufacturers; you compare offers and start the project directly.
What is an AI sourcing agent?
An AI sourcing agent is software that takes a buyer's product brief in plain language and turns it into a structured supplier search. Where a traditional sourcing process means hand-writing an RFP, emailing dozens of factories, and chasing responses, an AI sourcing agent compresses the work into minutes.
Nova is the AI sourcing agent built into Wonnda. It is trained on consumer-brand sourcing flows (private label, white label, contract manufacturing, packaging) and works against Wonnda's curated network of verified manufacturers. The output is a clear shortlist with capability matches, MOQs and lead times, plus a routed RFP to the right manufacturers.
Traditional sourcing vs AI sourcing agent
| Step | Traditional | With Nova |
|---|---|---|
| Brief writing | Hand-crafted RFP, hours | Plain-language, minutes |
| Supplier search | Trade shows, web research, cold email | Match against verified directory |
| Response time | Weeks to months | Hours to 48 hours |
| Comparison | Spreadsheet hell | Side-by-side, in-platform |
| Commission | Often a sourcing agent percentage | Zero, Wonnda takes no commission |
Where consumer brands use Nova
Launching a new private label product
Without writing an RFP from scratch.
Scaling production
When an existing manufacturer is at capacity.
Sourcing packaging
To match a brand identity and sustainability profile.
Finding a second source
For a hero SKU to reduce supply-chain risk.
Briefing contract manufacturing partners
When you own the formula.
Frequently asked questions about Nova, the AI sourcing agent
What is an AI sourcing agent?
Software that takes a plain-language product brief and turns it into a structured supplier search, with shortlists and routed RFPs.
How is Nova different from generic AI tools?
Nova works against Wonnda's curated network of 20,000+ verified manufacturers and is purpose-built for consumer-brand sourcing flows.
Is Nova free?
Yes, trying Nova as part of a Wonnda buyer account is free. No credit card.
What types of sourcing does Nova handle?
Private label, white label, contract manufacturing and packaging across 600+ categories.
Does Wonnda or Nova charge commission?
No, never.
How does Nova choose manufacturers?
Capability match across category, certifications, MOQ, country and supplier type, ranked by relevance and trust score.
Explore further
Try Nova, your AI sourcing agent, free
Join 25,000+ brands using Nova to source smarter. Free buyer account, no credit card, qualified responses in 48 hours.
Built for consumer brands. No commission, no middleman.