White-label products – sourcing and manufacturing

white label sourcing and manufacturing for european private label brands

What is white-label?

White labeling is the process of producing generic and standardized products that will be sold to multiple re-sellers or retailers through a diversity of distribution channels, with the end goal of arriving in the hands of the final customer. This product can be branded and sold under your brand since the freedom in customization in the production stage is very limited, and the branding should be a matter of slight changes such as logos, colors, packaging, or marketing material, once the product is already in the hands of the retailer or D2C brand.

A white-label product is typically mass-produced by a manufacturer and sold to retailers and other distributors for them to rebrand and sell to the final customers. This process does not allow any sort of customization in the production process, and the differentiation is completely in the hands of the marketing team of the final brand, who will be responsible for differentiating the product and selling it to the final consumer.

The ideal kind of products for white-label production are those which do not demand great differentiation or customization in their production to be good or to function a certain way but can be easily individualized with the package and sold under a brand’s name.

Some of the advantages of white-label production are:

  • Overall lower cost of production when compared to private label
  • Lower MOQs since the manufacturer can sell to multiple retailers
  • The faster production cycle, meaning the product gets to your hands faster
  • Branding and trademark control on the hands of the retailer

Sourcing and manufacturing

There are plenty of ways to source white-label manufacturers in Europe, such as:

  • B2B directories on google
  • European fairs
  • Using personal contacts

But each of those options might come with its challenges and can be especially difficult for someone who is new in the industry or doesn’t have that many contacts to navigate through the multiple manufacturers available in the market.

Sourcing white-label manufacturers can be time demanding and backbreaking for starting companies. After all, how are you supposed to negotiate with multiple manufacturers that come from various backgrounds and have cultural differences? The list of manufacturers can be infinite, from different countries, and you have to negotiate with them all to find the best option, comparing prices and manufacturing details.

That is why using a platform such as Wonnda can come in handy when starting your product line. We will make sure to match you with the perfect manufacturer, putting you in contact with someone that matches your expectations regarding production time, budget, customizations, delivery, and much more while assisting you in every step of the process and providing you with all the adjacent services that one might need.

Create your private label product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in producing your private label products in Europe but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then fill out the form!

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