In order to introduce vegan beauty products – the new way of producing cosmetics, we will first take a look at the myths about veganism, and debunk them.
One of the first myths about veganism is the opinion that veganism and vegetarianism are the same. However, this is a common misconception about the two diets, and they often get mixed up.
The main difference is that vegetarians do not consume meat; however, they still consume dairy products, eggs and various products that originate from an animal source.
On the other hand, people who practice veganism do not consume foods that contain any form of animal product, as vegan food is strictly plant-based. Some vegans even practice a raw plant-based diet, where they consume nothing but raw vegetables and fruit.
Another common misconception is that vegans do not implement enough protein into their diet. It holds true that meat is the primary source of protein for many; however, meat is also not the only food that contains protein. Some plant-based food that is rich in protein includes lentils, tofu, broccoli, spinach and many more. It is important to mention that the quantities of protein in the abovementioned food do differ; therefore, it is advised that the protein-rich food is combined and eaten daily in order to ensure all necessary nutrients are consumed regularly.
The following myth relates to the abovementioned protein myth, and that is that veganism can lead to malnourishment. It is important to understand that any diet, if not regulated properly, can lead to malnutrition, which can have dangerous consequences. A vegan diet is an entirely different lifestyle from what people are used to practising. For this reason, a vegan lifestyle can often lead to people having misconceptions about vegan food and what it means to practice this diet. However, it is important to mention that vegans tend to take exceptional care of how and what kind of food they consume to ensure they receive all the necessary nutrients for the proper functioning of their bodies.
Veganism is more than a diet; it is a lifestyle. Changing one’s lifestyle from the core can be extremely challenging; however, if you are determined, you can make it work. Furthermore, vegan products, have seen a surge in popularity, thus making them more accessible for everyone. Therefore, it is not difficult to sustain a vegan lifestyle because vegan options are available everywhere from stores to restaurants, it is more a matter of getting used to it.
As was mentioned, vegan alternatives and vegan substitutes have seen a considerable rise in popularity. Considering so many vegan options are available, the price of such products has also decreased, thus not making it extremely expensive for people to purchase dairy and meat substitutes.
After introducing the topic of veganism by debunking myths, it is time to talk about vegan beauty products.
The rise of vegan beauty products
In the last several years, many people have turned to vegetarianism and veganism as a way of improving their lifestyle, health, and overall wellbeing. Aside from the rise of vegan food products, veganism has also influenced a lot of other areas, especially in the beauty industry – it coincided with the rise of veganism across all possible industries.
In the last years, the beauty industry has seen an expansion boom, especially with the rise of influencers and influencer created products. However, as the industry was expanding, certain concerns were raised about the ethics and morality of the production of beauty products. Many questioned not only the ingredients that were used, but also the production process, and later the testing of the said products.
Usually, the method of testing products includes animal testing. It is understandable that when it comes to animal testing, a lot of issues were brought to light.
Even though there are certain laws set in place (albeit they vary from country to country), numerous companies continuously adopt animal testing as a way of testing their beauty products; however, as vegan beauty products entered the highly competitive arena of the makeup industry, beauty companies that do still do animal testing have been blacklisted, so to say. The backlash that they can face from the consumers is enormous. For example, numerous companies have seen a huge loss in revenues over the span of several months, due to customers complaining about animal testing on Twitter.
To make matters worse, aside from losing revenue streams, they also risk permanently losing their overall customer base, which can lead to the company’s downfall. Therefore, it is important to note the importance of adopting animal cruelty-free production, and alongside this, a vegan beauty production line can be created. In the following text, we will name some differences between vegan and regular beauty products, in order to fully show the reader the advantages starting a vegan beauty product line has.
Vegan beauty products vs regular beauty products – how it is made and other notable differences
First things first, most vegan products are usually made with only natural ingredients, further containing fewer synthetic chemicals than regular cosmetics do. Fewer synthetic chemicals mean a shorter production process, which can be beneficial for the environment long term. Not only that, but a shorter production process also means the brand’s ability to create and produce products at a quicker pace, thus not making the consumers wait for too long when it comes to re-stocking for example.
On another note, many small businesses also decided to start producing various body and bath cosmetics, and they are opting for all-natural, vegan products. Not only is it easier for them to produce such products themselves, but it also enables them to implement less to zero-waste materials or elements in their production process and their final product. Many people are appreciating such efforts in creating a more sustainable environment, across various industries, including the makeup and cosmetics industry as well.
To further expand on one of the most important differences, vegan product production often does not include animal testing, which is extremely important. Humane Society Australia has stated that around 500 000 animals are used for testing for the purpose of beauty products and cosmetics. Aside from the already mentioned cruelty, conducting animal testing is also wasteful, and it can include extra steps that cost money (such as proper disposal of toxic waste that has been used on animals and many more).
Vegan beauty products are simply better for the planet, in terms of sustainability, but also for your brand. Let’s look at some of the reasons why that is so.
Vegan and natural cosmetic products usually have fewer toxic chemicals and synthetics thus making them less likely to go bad quickly and you do not have to get rid of them for a longer period. Since cosmetics cannot be donated due to the health regulations, this means you are being less wasteful.
On the other hand, producing vegan and natural cosmetics is also good for the image of your brand. By not taking part in animal testing and promoting alternatives to regular makeup and skincare, you are actively taking part in creating a more sustainable environment for the consumers. Things like these do not go unnoticed, therefore, you will also display to your customers and consumers that you are a trustworthy brand that believes in sustainability.
After listing all of the positive sides to owning a vegan beauty brand, it is time to look at some possible concerns and troubles vegan brands come across.
Things to look out for with a vegan beauty brand
It is important to note the possible troubles that vegan beauty products might have.
One of the first things is the term veganism and vegan within the legal sphere. Astoundingly, both terms have not been clearly defined by laws across Europe, for instance, and it is up to the manufacturers and producers to decide what the term means. This has caused certain controversies, as it can lead to companies defining the term themselves, thus implementing certain elements into their vegan line which are not vegan.
It is always important to read labels and take extra care in vegan beauty product production, as it can be considered misleading for consumers if a brand advertises something as vegan, when in fact, it is not vegan.
It is also important to mention that vegan beauty products do not necessarily mean natural beauty products. Some have pointed out that simply putting a “vegan-friendly” label can be a sign of greenwashing and companies just wanting to join the trend of being perceived as vegan friendly. Moreover, just because vegan beauty products do not contain any sort of animal products does not mean that they are toxin or harmful chemicals free.
For example, certain products may contain heavy metals, lead and so on; all of which are extremely harmful to our bodies. On top of that, vegan products can have nanoparticles – and their extent of damage is not yet known, which makes certain vegan products even more questionable.
Another area of concern is that not all cruelty-free cosmetics are vegan, and not all vegan cosmetics are cruelty-free – it might seem paradoxical, but it is not.
The issues listed should be thought about when starting your own brand of vegan beauty products and should be taken into consideration once the production kicks off.
Want to start your own vegan beauty line?
Now that we have debunked some of the misconceptions surrounding veganism and have dwelled into the world of vegan beauty products, you might have come up with an idea of how to start or elevate your brand through a private label or contract manufacturing of beauty products.
Your vegan beauty products can consist of a variety of makeup products, such as vegan lipstick, eyeshadow, or palette; but you can also incorporate vegan skincare products, like body butter, hand crème and so much more. Moreover, you can also spread your focus from strictly plant-based cosmetics to certified all-natural cosmetics as well. There are numerous options available for advancing your brand through private labelling or contract manufacturing within the vegan niche.
Here at Wonnda, we work with manufacturers and suppliers that uphold the highest quality standards, and we make sure that you have only the best options available for your desired product and brand! Sounds interesting? Send us an email or fill out a form with the description of your desired product, and we will get back to you as soon as possible!