What are trade fairs?
Trade fairs are an event where companies and organizations in a specific industry gather to display and demonstrate their latest products, services, and developments to potential customers and other interested parties.
Private label trade fairs often feature a wide range of products, including food and beverages, personal care, household goods, and more. These fairs are a great place for retailers and manufacturers to connect and discover new opportunities for their private label business.
They typically include exhibits, demonstrations, and networking opportunities for attendees. They may be organized by industry associations, trade organizations, or private companies, and can be held on a regular basis or as one-time events.
What is private label?
Private label refers to products that are manufactured by one company and then packaged and sold under another company’s brand. These products are often sold by retailers, supermarkets or other businesses that want to offer their own branded products without the expense of creating and marketing the products themselves.
3 benefits of attending trade fairs for private label manufacturers
1. Networking opportunities
They provide a platform for manufacturers to meet and connect with potential customers, suppliers, and other industry professionals. This can help manufacturers expand their customer base and find new suppliers to work with.
2. Exposure
They are a great way for manufacturers to showcase their products and services to a large audience. This can help manufacturers increase brand awareness and attract new customers.
3. Market intelligence
They allow manufacturers to see what other companies in the industry are doing, and to stay up-to-date with the latest trends, technologies, and developments. This can help manufacturers stay competitive and make informed business decisions.
Top 3 trade fairs for private label in Europe in 2023
PLMA’s World of Private Label 2023
The Private Label Manufacturers Association (PLMA) is an international non-profit association that was established in 1979. It aims to promote and support the private label industry.
PLMA’s annual “World of Private Label” International Trade Show has been connecting retailers and manufacturers for over 35 years to help them find new products, make new contacts and discover new ideas for their programs.
The trade show will be held in Amsterdam, Netherlands on May 23-24, 2023, featuring a wide range of products including fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories such as cosmetics, health and beauty, household and kitchen, auto aftercare, garden and housewares & DIY. The show floor is divided into separate food and non-food halls to optimize visitors’ time.
White Label World Expo
White Label World Expo (WLWE) is a trade show that focuses on the private label industry. It is a B2B event that brings together manufacturers, suppliers, and retailers from around the world to showcase their products and services, and to connect with potential customers and partners.
The event is typically divided into several sections, such as food and beverages, personal care and beauty, household and pet products, and other categories. WLWE is an excellent opportunity for companies to showcase their products and services, find new suppliers and customers, and stay up-to-date with the latest trends and developments in the industry.
The fair will take place between the 11 and 12 of October of 2023 in Frankfurt, Germany.
E-Commerce Berlin Expo (ECB)
E-Commerce Berlin Expo (ECB) is a trade fair that focuses on e-commerce and digital marketing. It is a B2B event that brings together companies, retailers, and experts from different industries to showcase their products and services, and to connect with potential customers and partners.
The event is typically divided into several sections, such as e-commerce platforms, payment solutions, logistics, and digital marketing. ECB is an excellent opportunity for companies to showcase their products and services, find new suppliers and customers, and stay up-to-date with the latest trends and developments in the e-commerce and digital marketing industry.
Create your product line with Wonnda – the European platform for white-label, private-label, and contract manufacturing
Are you considering producing private label products in Europe but don’t know where to start? Wonnda can assist you in finding the perfect manufacturer for your business. Introducing your brand through private labeling or contract manufacturing can take your business to the next level.
At Wonnda, we have partnerships with leading European manufacturers for private labeling and contract manufacturing. Finding the right production partner for your project is crucial and we make it easy for you. Simply provide us with information about your project or product idea and we’ll connect you with the most appropriate producers. Want to learn more? Fill out our form and we’ll be in touch!
