Superfoods – 10 private label ideas for your business

Superfoods have been a trending product category for anyone seeking a healthy lifestyle for a while and is a popular term used in marketing for all kinds of products. But what exactly are superfoods? And do they really live up to the hype? And most importantly, can they drive your business to success? We have done our research and will break it down for you in this blogpost.

What does ‘superfoods’ stand for?

The term ‘superfoods’ refers to ultra-healthy foods that help support one’s health and overall well-being. It has been used in connection with all kinds of fruits, nuts, vegetables etc. that are supposed to be of exceptional nutritional value. From a nutritional perspective however, there is actually no such thing as a superfood that is the single solution to health issues. Regardless, certain food products do have a higher nutritional value than others and do contribute to a healthy lifestyle.

What is considered a superfood?

Even though there is no specific definition of the term superfood, the mayo clinic has determined four components out of which a food has to meet at least 3 to be considered a superfood.

  1. It has to be high in fiber, minerals, vitamins and other nutrients
  2. It has to be high in antioxidants and phytonutrients
  3. It should contribute to a reduced risk of heart disease and other ilnesses
  4. it must be easily available

Foods high in minerals and vitamins can reduce the risk of illnesses by strengthening the immune system and antioxidants fight radicals that are linked to cell damage. So even though superfoods might be overrated they still constitute a great addition to anyone’s diet and have several health benefits. This explains why superfoods continue to be trending among consumers and many businesses are benefitting from that.

10 ideas to launch your own superfoods products

Superfoods Powders for Smoothies and Lattes

Superfoods ingredients can also be produced as powders that can be used to make smoothies with a lot of nutrients. Superfoods powders are also a great alternative to conventional coffees.

Matcha Powder

Matcha is one of the most popular alternatives to the traditional cup of coffee. It is a finely ground powder of processed green tea leaves. It is considered to have a lot of nutrients and therefore a typical superfood. It is usually sold in the form of powder to add to any kind of drink and most popularly used to brew a coffee-like warm drink.

“Golden Milk” Turmeric Powder

Mixing turmeric powder with milk makes a tasty and healthy drink with anti-inflammatory benefits. It is also referred to as golden milk due to its color and is usually a mix of turmeric powder and dairy-free milk with a bit of pepper, cinnamon and maple syrup. It is a popular option among coffee and tea-drinkers!

Acai Powder

Acai powder made from acai berries that are considered superfoods because they contain more antioxidants than many other fruits, is used to make acai bowls that are popularly eaten for breakfast with granola or used as a snack throughout the day.

Superfoods Ice Cream

Adding ingredients such as fruits, seeds and other foods that are considered a superfoods to ice-cream and on top of that making it vegan is already a trending alternative to conventional “unhealthy” ice cream. The great thing about ice cream is the options are endless with many different flavours ranging from matcha to mint chip and peanut butter.

Superfoods Detox Tea

Detox teas are all over social media and a hype among health-conscious consumers and especially women. Adding herbs and other superfoods ingredients with the label ‘superfoods’ to detox teas creates a product that is set to be popular.

Superfoods Probiotics

Many consumers daily take probiotics to support their gut health. Superfoods probiotics are a great addition to a probiotic supplement line.

Superfoods Juice

Another trend is something called a ‘Juice Cleanse’ during which people only consume juices extracted from various plant-based ingredients to flush out toxins from the body. A juice cleanse usually lasts several days with 3-4 juices being consumed a day. Launching a set of your own superfoods juices for a several day juice cleanse is guaranteed to be a success.


Superfood powerballs are little snack balls made from superfoods such as nuts, seeds, berries and plant-based oil. They are used as a snack on the go or as a nutrition boost in between meals.

Superfoods Snack Bars

Snack bars containing superfoods are a great food of choice for people with a busy and active lifestyle looking for an energy boost. Snack bars provide a quick way to fuel the body and offer many different flavours and nutrients.

Launch your own private label superfoods products with wonnda

Here at Wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your own superfoods product line to market is probably the most crucial – finding the right production partner for your project.

The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product!

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