7 benefits of producing private label in Europe

Finding a manufacturer can be a difficult step when starting or expanding your product line, and with the internet and having all the resources at the tip of your fingers, it can become an even harder challenge for some brands, with all the manufacturers in the world, from every imaginable country at your disposal.

What brings more advantages for you, sourcing production in other continents or producing right here in Europe? Of course, different brands have different necessities, but here are some of the benefits of starting your product line with Wonnda and producing everything right here.

The benefits of producing with European suppliers

1. Faster production cycles because of the shorter supply chain

Because European countries are so close to each other, and it doesn’t take more than a day to fly from one side to the other side of Europe, that means that if you decide to produce your product in another country in Europe, it should not take long until the product is delivered to your hands.

That also gives you the opportunity to outsource your production to other European countries that might have better quality or technology to produce your idea or that might simply be cheaper than other options.

The proximity of the European countries shortens the supply chain, making communications easier, the overall process cheaper to produce and deliver, and the complete production cycle time a lot shorter. If you were to produce in Asia, for example, the process of sending samples back and forth alone could take up weeks, while producing in a neighboring country, the same process takes only a few days.

2. Quality standards set by the EU

Europe is known worldwide for its regulations regarding production and labor. The quality standards here tend to be higher and more trustworthy than in other parts of the world. Producing in Europe will save you many headaches in the process since there’s no need to worry that the raw material you’re sourcing might be bad for people’s health or the environment.

Currently, most of the product rules in Europe are harmonised, meaning that the same rules apply to all EU countries. If your product follows the standards and regulations set by the EU, you may export and sell them freely amongst the countries of the European Union. In some sections, to demonstrate that your product follows the European Requirements, it’s enough to follow standards and other technical specifications voluntarily. In other more regulated sectors of the production of goods, you are obliged to adhere to the EU requirements, and the products must have the same technical specifications.

According to the Access2Markets page about the EU Single Market, a platform of the European Commission, “Legislation on the single market for goods aims to ensure that products placed on the EU market meet high health, safety, and environmental requirements and that products allowed to be sold in the EU can circulate without barriers to trade, keeping the administrative burden to a minimum.

In the majority of sectors, EU regulations in limited to essential health, safety, and environmental protection requirements, but individual national rules may vary in the standards of size/dimensions, composition, labeling, packaging, and testing.

3. Sustainable production

In the same way that the EU establishes laws to protect the citizens of a country by regulating what can and cannot be sold inside the member countries of the EU, there are also a set of laws and regulations made with the intention of protecting the environment. The EU has one of the highest environmental standards, developed over decades to keep the air and water clean, ensure proper waste disposal, improve knowledge about toxic chemicals, and help businesses move towards a more sustainable economy.

According to the official website of the European Union, EU environment policy is based on Articles 11 and 191-193 of the Treaty on the Functioning of the European Union. Under Article 191, combating climate change is an explicit objective of EU environmental policy. Sustainable development is an overarching objective for the EU, which is committed to a “high level of protection and improvement of the quality of the environment” (Article 3 of the Treaty on the European Union).

Not only that, but the short distance between countries also results in less transportation needed for the delivery of goods, meaning less energy used in the process.

4. Big range of producers with different MOQs

Because of the diversity of countries inside the European Union, it is easy to find yourself the perfect manufacturer in terms of size of production. In Europe, you can find small, medium, and big producers that will be able to cater to your necessities. Smaller manufacturers will have lower MOQs available and a faster production cycle, while the bigger manufacturers will be able to deliver a bigger range of products or more customizations.

In other parts of the world, such as Asia, the manufacturers tend to be giant-sized as a consequence of the size of the population and the power of the country, and it can be difficult to find someone to produce a low number of MOQ.

5. Shared culture

As a plus, communicating with someone who comes from the same continent as you and has an overlapping culture is typically easier than sourcing from the other side of the planet and will probably have a different culture and habits. Not only the language barrier is much lower for neighboring countries, but the lack of a culture shock will most likely facilitate a good relationship, as both parties are accustomed to each other and will not have trouble understanding the other half of the deal.

6. Innovation

Europe is also considered an innovation center, as many big brands are always searching for the newest technologies. Because of that, summed to the quality of everything that is produced here, you might find products that can only be produced in Europe, or perhaps that the quality of the production here is typically higher than in other continents, which might have fewer regulations and lower standards.

7. All the best European manufacturers are in one place

Wonnda is a private label, white label, and contract manufacturing platform that concentrates all the best European manufacturers in one place. All you need to do is write a short paragraph about your product idea (with as many details as possible), and we’ll make sure to find the perfect manufacturer for you to bring your dreams into reality.

Learn more at wonnda.com

Create your private label product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in producing your private label products in Europe but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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