As an industry professional, trade shows are invaluable events that offer a platform to connect, learn, and grow. If your business operates within the private label sector, attending these events provides the perfect opportunity to meet potential partners, discover innovative products, and broaden your industry knowledge. Here, we’ve compiled the details of the top three private label trade shows taking place in Europe in 2023 that you certainly don’t want to miss.
But first, let’s revisit the definitions of private label, white label, and contract manufacturing to understand better the industry these trade shows represent.
Private labeling refers to the process where manufacturers create customized products for third parties to sell under their brand. It offers the flexibility to choose the formula, design, and packaging, which can then be sold exclusively by the retailer or reseller. With private labeling, businesses can strike a balance between ease of production and product personalization.
White labeling is a cost-effective production option. In this model, all machinery is already set for production, requiring no customization. This makes the production process faster and more straightforward than private label or contract manufacturing. White labeling is ideal for beginners or those with a tight budget looking for generic packaging that only needs branding.
Contract manufacturing involves a customized, exclusive production line for a specific product, resulting in higher costs and longer production times. While this level of customization might be necessary for some products, most can be made more affordably through private label or white label production.
Top 3 Private Label Trade Shows in Europe for 2023
1. PLMA’s Annual “World of Private Label” International Trade Show
Happening on May 23-24, 2023, in the vibrant city of Amsterdam, the PLMA’s Annual “World of Private Label” International Trade Show is a global gathering of manufacturers and retailers. The event serves as a platform to showcase a diverse range of products, including food, beverages, household appliances, cosmetics, and health products.
This is an unmissable opportunity to connect with industry peers, discover new product lines, and explore potential collaborations. Whether you’re looking to grow your product range or seeking inspiration for your next big idea, this trade show is the place to be. Don’t miss out on this chance to engage with industry leaders and peers – register for the event here.
2. ExCeL London – White Label World Expo
The White Label World Expo is a highly anticipated event covering retail, eCommerce, and supply and sale industries. It is set to take place in London from February 28 to March 1, 2023. The expo is an ideal networking platform and provides an array of learning opportunities through masterclasses and interactions with industry experts.
From delving deeper into eCommerce trends to exploring the future of retail, this event offers comprehensive insights into the industry’s evolving landscape. Make sure to seize this opportunity to expand your knowledge and network – sign up for the expo here.
3. Labelexpo Europe
While Labelexpo Europe isn’t directly linked to private and white labels, it remains one of the world’s most significant trade shows for the label and package printing industry. This event is a must-visit platform for networking and idea exchange.
The trade show is scheduled to happen in Brussels from September 11-14, 2023. It provides a unique platform for brand owners, label and packaging designers, and industry suppliers to connect and share fresh ideas. If you’re interested in discovering the latest trends and technologies in label and package printing, make sure to [sign up for Labelexpo Europe