This article will cover supplements as one of the ideas for expanding your private label brand.
Disclaimer: The information provided in this article does not represent the health advice offered by Wonnda. All information is based on external sources, and Wonnda does not guarantee the complete accuracy of the information represented. If you are interested in obtaining further information, we ask you to contact your local health authority.
Why start a supplement brand?
The supplement market has kept growing since the pandemic’s start, and it is expected to at least double in size during the following years.
During the pandemic, consumers have shifted their focus toward their health and are looking into purchasing supplements to improve their overall well-being.
ADM reports that consumers are looking for supplements tailored to their needs. This further creates an opportunity for brands to meet health-conscious consumers’ needs.
What is private labeling?
A private label is when a manufacturer creates customized products for third parties for the said third parties to sell those products under their brand. The manufacturer gives you the reigns to choose the formula, customization, or product design.
This personalized product will then be sold exclusively by the retailer/reseller that ordered the product.
With private label production, you go the easier way of producing a generic product, while the option to make your product unique is available as well.
The machinery and processes for production are already set, making it faster to produce, and the production time of private label products is between 4 and 12 weeks.
If this is something that suits your needs and wishes, make sure to reach out to wonnda and let our team know how they can help! Also, if you have any doubts, questions, or product wishes, feel free to let us know, and we will guide you through starting your own private label product line!
Private label supplement ideas
Ideas for expanding your brand with private label supplements are various, from focus to nutrition and beauty supplements.
As a brand, you can combine different supplements within an industry (for example, launch only beauty supplements) or connect other sectors within your supplement line (beauty and nutrition supplements). You can also choose from different shapes and forms of supplements.
Some of the ideas for your new supplement brand:
- herbal drops
- chewing candy
These are examples of what you can do with your new focus supplements. Of course, it is up to you to decide which kind you want to launch first.
There are many opportunities within this specific private label business, and you should take advantage of them!
We listed why you should launch your supplement line and how you can go about it. Now, it is time to let us know how we can help you!
Next steps with Wonnda
In the platform, we can match you with the perfect manufacturer to produce the supplements of your choice and turn your idea into reality!
Are you interested in leveraging these products but don’t know how to get your production up and running?
Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label or contract manufacturing could be just the step you need to take to elevate your business.
Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then fill out the form!