Why you should turn your love for pets into a successful private label business

In this article
In this article

Who isn’t obsessed with pets nowadays?

If there is one thing in the world that most people can agree about, is that pets are pretty cute! From dogs to cats, from birds to hamsters, those who own a pet know how it feels to love it unconditionally. Even those who don’t adore their new couch covered in dog fur will have their hearts melted by a pair of puppy eyes and a wagging tail.

Animals will fit into any lifestyle, and anyone can find their perfect best friend. Some families are looking for golden retrievers to play with their kids, and some single bachelors are looking

Whether you are a dog person or a cat person, it’s a fact that pet owners will do almost anything for their furry friends, and that includes buying all sorts of toys and accessories.

90% of people with pets consider their animals a part of the family, and this isn’t limited to traditional pets like cats and dogs, but also includes birds, fishes, reptiles and even tarantulas! Fact is, no matter how scary or venomous our little pet is, we still love it with our whole hearts!

According to a study done in 2020, 70% of the U.S. households, or about 90.5 million families, own a pet.


It’s a growing a market

Because so many people love their little friends so much, the pet-related market is constantly growing in revenue and in area. There are so many more kinds and styles of cat towers and dog beds than there were 20 years ago, and every day more private label businesses are created with the intention of providing all the tools to pamper and spoil your animal, from dog wine to catnip infusers, from automatic tennis ball throwers to fur accessories.

For the first time in history, young adults are more interested in having dogs and cats than having kids, and the first step to a serious millennial relationship is not getting married or moving in together, but choosing the perfect dog bed for your pet.

In some cities around the world, like San Francisco, the population of dogs have surpassed the population of kids by the thousands! Young couples don’t look for districts with good schools anymore, instead, they look for the best dog parks in their area. Because of this, there are opportunities for new private label businesses to emerge in the market, such as doggy daycare – something that would sound insane a couple of decades ago -, homemade organic pet treats, and dog grooming.

On average, the annual costs to get and maintain a dog start at 1.000€, but can go up to 10.000€, for the fancier ones. In 2019, U.S. pet owners spent around 95.7 million dollars on their pets, and research shows that this number has a tendency to grow more and more each year.

What pets need

Just like a person, pets have many needs, and there are endless toys and accessories available. From the most obvious ones, like collars and leashes, to the most specific ones, like dog toothbrushes or cat hammocks, pet owners will do everything they can to provide the best lifestyle for their pets.

Here are some of the basic needs your pets could have:

  • Collars and leashes
  • Personalized name tags
  • Water and food bowls
  • Pet bed
  • Cat towers
  • Grooming brushes
  • Food and supplements
  • Treats and bones
  • Toys
  • Catnip
  • Hygiene products
  • Toothbrushes and toothpaste
  • Nail trimmers

Turn your love for pets into a successful business

Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to amplify your audience with new marketing strategies, elevating your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Are you ready to upgrade your brand into a successful business and are looking for the right production? Here at Wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your business to market is probably the most crucial – finding the right production partner for your project.

The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product!

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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