How to source CBD private label products

Updated on August 22, 2022
In this article
In this article

This article will cover how CBD products can be sourced across Europe.

Disclaimer: The information provided in this article does not represent legal advice offered by Wonnda. All information is based on external sources, and Wonnda does not guarantee the complete accuracy of the information represented. If you are interested in obtaining further information, we ask you to contact your local legal authority or legal office.

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The European market is the second largest market for CBD products. CBD, or cannabidiol, is the second most prevalent ingredient of medical marijuana. It is essential to mention that CBD does not contain THC (tetrahydrocannabinol), a psychoactive component that results in people getting what we refer to as high.

We should look at CBD products’ status before discussing sourcing them in Europe.

CBD products and their in Europe

CBD Cannabidiol oil and cannabis leaves on minimal orange and green background. CBD hemp oil in pipette.

CBD is legal in almost all European countries, although there are certain restrictions and exceptions. In the European Union specifically, CBD falls under the novel food category.

Novel food is a category of food that had not been consumed significantly by people before 1997. Novel food can be innovative, produced by new technologies, or even food that has been consumed outside of the European Union.

Novel food also needs to be under certain principles that concern consumer safety, proper labels, and not being nutritionally disadvantageous. Let’s take a closer look at the restrictions that people and companies need to pay attention to once purchasing CBD.

Rules and regulations on sourcing CBD products

Most European countries allow THC-free or low THC (<0.2%) products for adults that can be obtained without a prescription. This further means you can buy CBD products from local shops or even order them online.

The best way to get CBD in Europe is through online stores. You can order products directly from the manufacturers and have the products delivered to your door. It is an easier and safer option but also a cheaper one since you are ordering from the manufacturer directly and from the intermediaries.

Different glass bottles with CBD OIL, THC tincture and cannabis leaves on yellow background. Flat lay, minimalism. Cosmetics CBD oil.
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Residents of European countries can also order from international CBD brands such as Hemp Bombs or Nature’s Script. Aside from international CBD brands, European companies like Endoca, Nordic Oil, or Reakiro offer fast delivery.

The European CBD market is still pretty hectic, and there are many products out there whose source and quality are rather questionable.

To avoid spending unnecessary money on low-quality products but also to make sure you are using products of high quality, make sure you:

  1. Always properly conduct the research on the company you want to buy from or source from CBD products— read good and bad reviews in full and go through online forums. You can even ask around people that have purchased from them
  2. Ask or see if the seller will provide you with a Certificate of Analysis to guarantee the quality of the product
  3. Always ask and check the conditions in which the hemp is grown — is it a safe growing environment that enables the growth of toxin-free CBD products, or do they infuse the hemp with certain additives

Remember, when sourcing CBD products, it is essential to have all the facts. The goal is to obtain products of high standard and quality, with as many certificates as possible.

What are the next steps?

If you want to start your own CBD product line, wonnda is here for you! Wonnda was built to take out the guesswork when sourcing and launching a product line through private labels.

If you want to start your own brand or product line, having a manufacturer is an extremely important part of the process. Both you and the manufacturer are looking for a long-term relationship, so it’s very important to establish a good connection from the very first contact in order for the production process to go as smoothly as possible.

To do that, make sure to put effort into the request and put as many details as possible about your product idea. This way, we can find the best match for you, and the manufacturer can have all the information to make your vision come true. Let us list some essential steps when sending an inquiry to the manufacturers.

Once you find a perfect manufacturer for your CBD products, we will also list some steps that will help you on approaching a manufacturer with your product line idea.

At Wonnda, we work with top European manufacturers for private label production and contract manufacturing. The first step in getting your business to market is the most crucial – finding the right manufacturing partner for your project. But even when a product line is launched, later on, you can expand your business portfolio and catalog with other product lines and products.

The great advantage of is that you can let our platform do the heavy and often tiresome lifting. On wonnda, you can find product ideas, inspiration, and the right manufacturers. Our collaborative sourcing tool lets you launch your next best-seller entirely digitally. Sounds interesting? Then sign up on

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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