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Focus Supplements – 3 good reasons and ideas to launch your new private label

This article will cover focus supplements as one of the ideas for starting your private label brand.

Disclaimer: The information provided in this article does not represent the health advice offered by Wonnda. All information is based on external sources, and Wonnda does not guarantee the complete accuracy of the information represented. If you are interested in obtaining further information, we ask you to contact your local health authority.

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Why start a supplement brand?

The supplement market has rapidly grown since the start of the pandemic and it is estimated to double in size within the next several years.

During the pandemic, consumers have focused more and more on their well-being and have turned to supplements to boost their health. 

A report by FrieslandCampina Ingredients has stated that consumers will continue using supplements to support their fitness goals, as well as maintain their sleep, digestive and mental health, even after the pandemic is coming to an end. 

ADM reports that consumers are looking for supplements that are tailored to their specific preferences, which creates an opportunity for private label brands to meet the health-conscious consumers’ needs.

Are you looking to diversify, extend your private label supplement line, or even enter this fast-growing market by launching your supplement brand? Then you have come to the right place! To turn your private label supplements into a success, let’s check out the focus supplement trends of 2022! 

Why focus supplements?

If you want to be more focused in some areas of your life, you can benefit from focus supplements. These areas can include your job, hobbies, school, or other moments such as driving or doing some tasks and errands. Being focused is being more energized in both mind and body, but it also means feeling motivated during the day.

Besides physical health, it’s vital to take care of our brain health as well, as it helps us in everyday activities. Focusing and concentration supplements can help improve cognitive function, such as memory and neuronal health.

It is important to keep in mind that there are some things people should be careful about once starting and/ or purchasing focus supplements, or any kind of other supplements for that matter:

  • Focus supplements should be backed by science and research. Labeling something as a focus supplement without sound science behind it can cause many issues for both the brand and the consumers.
  • The dosage and forms of use should always be mentioned. Certain supplements shouldn’t be used based on personal preference, but only according to the instructions mentioned on the packaging.
  • Make sure that you as a brand always make the quality testing clear. This shows your consumers that not only are you transparent with your product, but also that it is safe to use.

Ideas for your new focus supplement brand

Focus supplements can vary in form, from drops to pills and other types. Some of the ideas for your new focus supplement brand:

  • capsules: can be good for a boost of energy when you need it
  • herbal drops: can be good for relieving anxiety and stress
  • chewing candy: depending on what they consist of, they can be good for a boost of energy, or to relieve stress
  • powder: can be added to milkshakes, can be turned into tea and there are other various uses for it.

These are examples of what you can do with your new focus supplements. It is up to you to decide which kind you want to launch first.

Launch your focus supplement line with Wonnda

Half orange and peel with vitamin C tablets on a blue background, close up. Vitamin C pills as an alternative to citrus fruits. Immune booster concept.

In the platform, we can match you with the perfect manufacturer to produce the focus supplements of your choice and turn your idea into reality!

Are you interested in leveraging these products but don’t know how to get your production up and running?

Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take to elevate your business.

At wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project.

The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

Ready to launch your product?

We help brands and entrepreneurs to launch products with trusted European manufacturers