Create your own supplement line in 4 easy steps

pre-workout powder
supplement line

The dietary supplement market is growing rapidly and is expected to reach a value of 128.64 billion in 2028. Supplement lines that include supplements to support fitness goals, physical and mental health have been gaining popularity among more and more consumers. Most supplement businesses opt for private label supplement products in collaboration with manufacturers. Have you ever thought about launching your own private-label supplement line?

Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment now is the time to get started and turn your innovative private label product idea into a success. Private label products have been gaining market shares in Europe over the last few years, with private label products accounting for 34% of sales in Europe in 2020, according to a study conducted by the GfK.

What is private label?

supplement line

A private label corresponds to a manufacturer who creates customised products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customisation or design of the product they manufacture for your brand. This personalised product will then be sold exclusively by this one retailer/re-seller who ordered the product. The latter will decide on the marketing and selling strategy. 

But how can you create your own private label supplement line?

If you are motivated to start your own private label supplement line in partnership with top European manufacturers wonnda is here to help. Not only can we match you with the perfect manufacturer for your supplement products but we will also outline the steps on how to create your own supplement line here:

Step 1: identify your potential customers

Define your target audience, their habits, needs, complaints and overall purchasing behaviour. Who is your ideal customer and what is that customer looking for? Based on your target audience, research potential competition and define where you want to position your supplements in the market. You should ask yourself the following questions:

  • Who are your potential customers?
  • What are your potential customers looking for when buying supplements?
  • Which goal are they trying to achieve with supplements?
  • Who are your competitors in your selected market?
  • Which group of customers are your competitors targeting?
  • Which needs are your competitors fulfilling?

Step 2: define your product

Once you know who your potential customers could be and which needs you would like to fulfil you need to put pen to paper and decide on which type of supplements you would like to sell. You should keep the following questions in mind when choosing the supplement product you would like to sell:

  • Which need/ goal does your supplement product fulfil?
  • What makes your supplement product unique?
  • How will your supplement product compete in your selected market?
  • How is your supplement product different from others on the market?

Popular supplements include:

  • CBD oil and gummies
  • Workout/Fitness powders and drinks
  • Sleep support pills and gummies with melatonin
  • Immune support vitamines

If you are curious and want to find out more about the most popular supplements in 2022 check out our blogpost about the supplement trends of 2022 here.

Step 3: get informed about the legal requirements for supplement businesses

Depending on the country your business is operating in there are regulations regarding what can and cannot be added to, sold as, and processed with any nutritional product. In the EU supplements are considered food and therefore follow the food regulations. The role of these regulations in the food and beverage industry is to provide trust for the buyers of those products. This way, you know which products follow a certain pattern and have standards of quality.

In December 2017, EFSA published the Summary report on Dietary Reference Values for nutrients. To make sure you are following all regulations check out the Directive 2002/46/EC which regulates supplements and lists which vitamins and minerals can be used to manufacture supplements. If you are interested in reading more about food regulations check out our blogpost about 7 essential food and beverage certifications here.

Step 4: find the perfect manufacturer for your supplements

Supplements can be manufactured in different forms, including capsules, pastilles, pills, tablets and powders. Finding the right manufacturing partner who will produce the supplements according to your wishes and follows your guidelines can be quite tricky. Wonnda is here to help and will do the work of finding the perfect manufacturer for your supplement line for you!

Here at Wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your supplement line to market is probably the most crucial – finding the right production partner for your project.

The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product!

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