The ingredient list of various skincare products and supplements invariably features “Collagen”, a key component widely celebrated in the skincare and supplements industry. Given the impressive health benefits of collagen and its growing popularity, collagen products are a promising opportunity for private label brands. Leveraging the power of collagen can potentially expand your existing assortment or kickstart your new product line. This article breaks down collagen’s magic and how to capitalize on it with Wonnda, a digital platform connecting brands with European private label manufacturers and suppliers.
What is Collagen?
Collagen, a protein forming the primary structure of our skin, bones, muscles, and tendons, is the most abundant protein in our body. It constitutes 75% of our skin’s support structure. However, aging and various environmental factors like UV rays, pollution, and poor lifestyle habits expedite collagen breakdown, leading to lower skin elasticity, wrinkles, stiffer ligaments, and joint pain. Collagen-infused products have gained popularity due to their ability to replenish the body’s lost collagen and ease digestion.
The Multifaceted Benefits of Collagen
Collagen, an abundant protein in our bodies, is widely recognized for its diverse range of benefits, from rejuvenating skin, hair, and nails to promoting overall health. Its potential to elevate beauty and wellness makes it a highly sought-after ingredient in numerous skincare products and supplements.
Collagen: A Key to Enhancing Skin, Hair, and Nails
The first noticeable impact of collagen is often seen in the improvement of skin, hair, and nails. Research indicates that specific types of collagen can significantly improve the appearance of aging skin.
- Boosts Skin Elasticity: As we age, our skin tends to lose its elasticity, leading to sagging and the development of fine lines and wrinkles. Collagen plays a pivotal role in enhancing skin elasticity, thereby promoting a youthful appearance.
- Promotes Moisture Retention: Dry skin is a common concern, especially in harsh weather conditions. Collagen helps the skin retain moisture, ensuring it remains hydrated and less prone to dryness-related issues.
- Improves Collagen Fiber Density: Collagen also improves the density of collagen fibers within the skin. This enhancement provides structural support to the skin, contributing to its firmness and suppleness.
- Fosters Hair and Nail Growth: Collagen isn’t just beneficial for skin; it’s also said to foster hair density and promote nail growth. By strengthening the hair shaft and follicles, it reduces hair loss and encourages more robust growth. Simultaneously, it enhances the strength of nails, reducing breakage and promoting faster growth.
Collagen’s Role in Health Promotion
In addition to enhancing physical appearance, collagen is also crucial for promoting overall health and wellbeing.
- Alleviates Joint Pain: Collagen is present in our joints, providing the necessary cushioning and support. Studies suggest that collagen supplementation may reduce joint pain, offering potential relief for individuals with arthritis and other joint conditions.
- Reduces Risk of Artery Disease: Emerging research indicates a connection between collagen and heart health. Regular intake of collagen may help reduce the risk of artery disease by maintaining the integrity of your arteries.
- Promotes Bone Health: Collagen forms a significant component of our bones. Its loss over time is linked with weakening of bones, a condition known as osteoporosis. Collagen may slow down this bone loss, thereby keeping bones healthy and strong.
Incorporating collagen into your regular health and wellness regimen can thus offer wide-ranging benefits. This multi-faceted ingredient is increasingly becoming an essential part of many people’s daily routine, given its potential to enhance both beauty and health.
Utilizing Collagen for Your Private Label Brand
Collagen Skincare Products
Collagen-infused skincare products are widely popular among consumers looking to combat aging signs. They promise to smooth wrinkles, increase skin elasticity, and enrich the overall experience of aging skin. These products employ synthetic collagen to lock moisture into the skin, causing a plumping effect. Collagen can be incorporated in various skincare products like pro-collagen creams and moisturizers, collagen-infused face masks, collagen activator serums, oils, serums with collagen, and pro-collagen cleansing balm.
Available in diverse forms like powders, capsules, tablets, gummy, or liquids, collagen supplements typically derive from animals such as cows, chicken, pigs, or fish. Powders are highly favored, given their versatility in blending with different drinks like coffee, tea, or smoothies. Collagen supplements come in three main forms:
- Collagen peptides: Frequently used in supplements, these collagen types are broken down for better absorption.
- Gelatin: Partially hydrolyzed collagen or gelatin dissolves only in hot water.
- Raw or undenatured collagen: Generally used for joint pain relief.
EU Cosmetics Regulation and Collagen Products
With the rise in popularity of collagen-infused products, it’s vital for businesses to ensure that they align with established standards and regulations, especially when targeting the European market. The EU Cosmetics Regulation lays out specific guidelines and criteria that cosmetic products must meet to be sold in the European Union.
This includes safety assessments, labeling requirements, and responsible person obligations. For collagen-based cosmetics, understanding and complying with these regulations is paramount. Ensuring that the sourcing and incorporation of collagen in beauty products adhere to these regulations not only safeguards the health of the consumers but also positions a brand as trustworthy and reliable in the market.
Launch your own collagen supplements in 4 easy steps
Are you convinced of the benefits and popularity of collagen? Why not launch your very own private label collagen supplements? To help you get started we are outlining how to launch your own collagen supplement product line in 4 easy steps:
Step 1: Identify your potential customers
Define your target audience, their habits, needs, complaints and overall purchasing behaviour. Who is your ideal customer and what is that customer looking for? Based on your target audience, research potential competition and define where you want to position your supplements in the market. You should ask yourself the following questions:
- Who are your potential customers?
- What are your potential customers looking for when buying supplements?
- Which goal are they trying to achieve with supplements?
- Who are your competitors in your selected market?
- Which group of customers are your competitors targeting?
- Which needs are your competitors fulfilling?
Step 2: Define your product
Once you know who your potential customers could be and which needs you would like to fulfil you need to put pen to paper and decide on which type of Collagen supplement you would like to sell and in which form. You should keep the following questions in mind:
- Which need/ goal does your supplement fulfill?
- What makes your supplement unique?
- How will your supplement compete in your selected market?
- How is your supplement different from others on the market?
If you are curious and want to find out more about the most popular supplements in 2022 check out our blogpost about the supplement trends of 2022 here.
Step 3: Get informed about the legal requirements for supplement businesses
Depending on the country your business is operating in there are regulations regarding what can and cannot be added to, sold as, and processed with any nutritional product.
In the EU, supplements are considered food and therefore follow the food regulations. The role of these regulations in the food and beverage industry is to provide trust for the buyers of those products. This way, you know which products follow a certain pattern and have standards of quality.
In December 2017, EFSA published the Summary report on Dietary Reference Values for nutrients. To make sure you are following all regulations check out the Directive 2002/46/EC which regulates supplements and lists which vitamins and minerals can be used to manufacture supplements. If you are interested in reading more about food regulations check out our blogpost about 7 essential food and beverage certifications here.
Step 4: Find the perfect manufacturer for your supplements
As discussed before, collagen supplements can be manufactured in different forms, including powders, capsules, tablets, chews or liquids. Finding the right manufacturing partner who will produce the supplements according to your wishes and follows your guidelines can be quite tricky. Wonnda is here to help and will do the work of finding the perfect manufacturer for your supplement line for you!
Here at Wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your supplement line to market is probably the most crucial – finding the right production partner for your project.
The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product!