Collagen: the magic ingredient for your private label products

Whenever you check the ingredient list of skincare products or supplements you will probably spot “Collagen” as a key ingredient. Collagen is one of the most hyped ingredients in the skincare and supplements industry.  An analysis conducted by Grand View Research has added collagen supplements to the list of supplement trends, as the collagen space is estimated to grow by 9% annually. Collagen is gaining popularity because it has a variety of health benefits.

Due to its popularity collagen products are a great opportunity for private label brands who would like to start their own collagen product line or extend their existing assortment. Does collagen really live up to its reputation as the magic ingredient? We will break it down for you.


What is Collagen?

Collagen is a protein that is one of the main foundations of our skin as well as bones, muscles and tendons. Our body contains more collagen than any other protein and makes up 75% of our skin’s support structure. With age the collagen in our body decreases which is why we might experience lower skin elasticity, more wrinkles, stiffer tendons and ligaments, weaker muscles and joint pain. Environmental factors like UV rays or pollution, bad lifestyle habits and a poor diet speed up the collagen breakdown. Needless to say products containing collagen are popular among many consumers as they help build up the lost collagen in the body and are easy to digest.

What are the benefits of Collagen?

Collagen improves skin, hair and nails

Research suggests that certain types of collagen improves the appearance of skin, especially aging skin increasing skin elasticity as well as helping it to hold onto moisture and improve the density of collagen fibers within the skin. Collagen is also said to increase hair density as well as nail growth.

Collagen promotes health

Besides promoting a healthy appearance, studies have also shown that collagen may reduce joint pain, reduce the risk of artery disease and keeps your bones healthy slowing down bone loss.

How to make use of collagen for your private label brand

Collagen skincare products

Pro-Collagen skincare products are popular among consumers with aging skin as these products are supposed to smooth wrinkles, increase skin elasticity and improve the overall experience of aging skin. Collagen skincare products contain synthetic collagen locking moisture into the skin which causes a plumping effect. Collagen can be used in the following skincare products:

  • Pro-Collagen creams and moisturizers
  • Oils and Serums with Collagen
  • Collagen-infusion face masks
  • Pro-Collagen cleansing balm
  • Collagen Activator Serums
Collagen supplements

Collagen supplements are usually sold as either powders, capsules, tablets, gummies or liquids and are derived from animals including cows, chicken, pigs or fish. Powders are often the more popular type of supplement as they can be mixed with any kind of drink such as coffee, tea or smoothies. They can either be sold with some type of flavor or unflavored. Collagen supplements can be found in 3 different forms:

  • Collagen peptides: This type of collagen is used most often in supplements and have been broken down for better absorption
  • Gelatin: Partially hydrolyzed collagen, or gelatin that dissolves only in HOT water. 
  • Raw or undenatured collagen: This type of collagen is most often used for joint pain.

Launch your own collagen supplements in 4 easy steps

Are you convinced of the benefits and popularity of collagen? Why not launch your very own private label collagen supplements? To help you get started we are outlining how to launch your own collagen supplement product line in 4 easy steps:

Step 1: Identify your potential customers

Define your target audience, their habits, needs, complaints and overall purchasing behaviour. Who is your ideal customer and what is that customer looking for? Based on your target audience, research potential competition and define where you want to position your supplements in the market. You should ask yourself the following questions:

  • Who are your potential customers?
  • What are your potential customers looking for when buying supplements?
  • Which goal are they trying to achieve with supplements?
  • Who are your competitors in your selected market?
  • Which group of customers are your competitors targeting?
  • Which needs are your competitors fulfilling?

Step 2: Define your product

Once you know who your potential customers could be and which needs you would like to fulfil you need to put pen to paper and decide on which type of Collagen supplement you would like to sell and in which form. You should keep the following questions in mind:

  • Which need/ goal does your supplement fulfill?
  • What makes your supplement unique?
  • How will your supplement compete in your selected market?
  • How is your supplement different from others on the market?

If you are curious and want to find out more about the most popular supplements in 2022 check out our blogpost about the supplement trends of 2022 here.

Step 3: Get informed about the legal requirements for supplement businesses

Depending on the country your business is operating in there are regulations regarding what can and cannot be added to, sold as, and processed with any nutritional product. In the EU supplements are considered food and therefore follow the food regulations. The role of these regulations in the food and beverage industry is to provide trust for the buyers of those products. This way, you know which products follow a certain pattern and have standards of quality.

In December 2017, EFSA published the Summary report on Dietary Reference Values for nutrients. To make sure you are following all regulations check out the Directive 2002/46/EC which regulates supplements and lists which vitamins and minerals can be used to manufacture supplements. If you are interested in reading more about food regulations check out our blogpost about 7 essential food and beverage certifications here.

Step 4: Find the perfect manufacturer for your supplements

As discussed before, collagen supplements can be manufactured in different forms, including powders, capsules, tablets, chews or liquids. Finding the right manufacturing partner who will produce the supplements according to your wishes and follows your guidelines can be quite tricky. Wonnda is here to help and will do the work of finding the perfect manufacturer for your supplement line for you!

Here at Wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your supplement line to market is probably the most crucial – finding the right production partner for your project.

The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product!

Ready to launch your product?

We help brands and entrepreneurs to launch products with trusted European manufacturers

Related Articles

Claim 50% discount now

Join the Wonnda Sourcing School