5 Best Digital Merchandising Strategies for Your Private Label Brand

In this article
In this article

As an online retailer, you know how important it is to have an effective digital merchandising strategy. With so much competition in the market, you need to find ways to stand out and attract customers to your private label brand. In this article, we will explore the best digital merchandising strategies to help your brand thrive in the online space.

What is Digital Merchandising

Digital merchandising refers to the techniques and strategies used to present and promote products in the online retail environment. It involves the use of various digital channels and technologies to create an engaging shopping experience that encourages customers to make a purchase.

Digital merchandising can include activities such as visual merchandising, personalization, and user-generated content, all of which are designed to enhance the customer experience and increase sales. Effective digital merchandising requires a deep understanding of customer behavior, as well as the use of data and analytics to optimize the online shopping experience.

What is Private Label

Private label is a marketing strategy in which a retailer or a brand sources products from a manufacturer and sells them under its own label. It is also known as white label, store brand, or own brand. Private label products are designed to meet the specifications of the retailer or brand, allowing them to create a unique product line that is not available from other retailers.

Private label products are often priced lower than branded products, making them an attractive option for cost-conscious consumers. They also allow retailers and brands to differentiate themselves from competitors and build brand loyalty.

5 Best Digital Merchandising Strategies


One of the best ways to create a memorable shopping experience for your customers is through personalization. Use data and insights to understand your customer’s preferences and behavior, and tailor their shopping experience accordingly. This could include personalized product recommendations, targeted promotions, or even customized packaging.

Visual Merchandising

Visual merchandising plays a crucial role in the online shopping experience. Use high-quality images, videos, and 360-degree product views to showcase your products in the best possible light. Consider creating lifestyle imagery to help your customers envision your products in their own lives.

User-Generated Content

User-generated content (UGC) is a powerful tool for building brand trust and engagement. Encourage your customers to share their own experiences with your products by using hashtags or creating social media campaigns. Repost this content on your own channels to showcase your brand’s personality and authenticity.

Social Media Marketing

Social media is a key channel for promoting your private label brand and engaging with your customers. Use social media to showcase your products, share user-generated content, and run targeted ad campaigns. Consider partnering with influencers in your niche to reach a wider audience.

Omnichannel Retailing

In today’s digital age, customers expect a seamless shopping experience across all channels, whether it be online, in-store, or through mobile devices. Implementing an omnichannel retailing strategy can help you provide a consistent brand experience and increase customer loyalty. This could include offering buy online, pick up in-store (BOPIS) options, integrating your inventory across all channels, and providing a seamless checkout experience.

Customer Service

Exceptional customer service is crucial for building brand loyalty and increasing customer retention. Ensure that your customer service team is well-trained and equipped to handle inquiries and complaints in a timely and professional manner. Consider offering a live chat feature on your website to provide real-time assistance to your customers.

Data-Driven Insights

Data-driven insights can help you make informed decisions and optimize your digital merchandising strategies. Use analytics tools to track customer behavior, conversion rates, and other key performance indicators. This can help you identify areas for improvement and refine your strategies to better meet the needs of your customers.


A successful digital merchandising strategy can make all the difference for your private label brand. By leveraging personalization, visual merchandising, user-generated content, and social media marketing, you can create a unique and memorable shopping experience for your customers. And by partnering with a platform like Wonnda to source high-quality products from trusted manufacturers, you can ensure that your brand’s reputation remains strong and consistent. With the right digital merchandising strategy in place, your private label brand is sure to thrive in the online marketplace.

Create your product line with Wonnda – the European platform for white-label, private-label, and contract manufacturing

Wonnda is the perfect platform for companies looking to create their European product line. We understand companies’ challenges in product sourcing, and we have a solution for you. Our platform offers white-label, private-label, and contract manufacturing options, allowing you to choose the option that best suits your business needs.

With our partnerships with leading European manufacturers, we can connect you with reliable and experienced producers who can help bring your product ideas to life. Whether you’re looking to create a new product line or want to expand your existing range, our team can assist you in finding the right production partner for your product sourcing project.

Contact us today to learn how we can assist you in sourcing and creating your product line in Europe.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
Join 4400+ brands sourcing with Wonnda
By signing up, you are accepting our terms & conditions and privacy policy.
More resources and trends
In-depth sourcing resources and consumer product trends curated by the Wonnda team.

Find suppliers for your consumer brand

Join 4400+ leading consumer brands using Wonnda as their go-to sourcing platform. Sign up for free.

By signing up, you are accepting our terms & conditions & privacy policy. The provided email will be used to create an account.