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7 innovative German Skincare Brands to watch out for in 2022

A study by Mordor Intelligence, has shown that the market of skincare products is expected to grow rapidly in the next few years as consumers are looking for ways to protect their skin against the harsh impact of pollution and climate change. Skincare products are exceptionally popular for private label brands as many consumers prefer to buy their cosmetic products from smaller brands.

German skincare

German Skincare: The new cosmetics trend

After the big hype of K-Beauty or in other words beauty products originally from Korea, the next new big trend on the horizon of the cosmetics world are German beauty/skincare products also known as G-Beauty. German skincare is often associated with science, precision and high quality with German beauty brands having the reputation of creating products with a focus on high quality and effective ingredients and formulas. The label “Made in Germany” is proving to be a sign of the highest quality in the skincare industry. We present 7 German skincare brands to watch out for in 2022:

Formel Skin

German skincare

Formel Skin is a German skincare brand based in Berlin aiming to offer personalised skincare for any type of skin. The skincare products of Formel Skin are tailored to the customers by a team of dermatologists that are also available for consultations and any kinds of questions.

It was founded in 2019 by Anton Kononov and Florian Semler to provide an alternative to the shortage of in person dermatology services giving people an easy way to seek help for their skin conditions. The brand has already got quite a few investors on board and seems to be growing rapidly.

KOZHYA

The skincare brand KOZHYA was created in Germany and is on a mission to revolutionize the world of skincare with its innovative technology. The founder Yoanna Gouchtchina and her team of German engineers developed a high-tech portable skin atomiser that allows for direct absorption of the skincare products into the skin maximizing skin health and minimizing waste.

Besides their high-tech approach to skincare KOZHYA also makes sure their products contain only highly concentrated pure ingredients and water without any harmful chemicals, alcohol, parabens or fragrances. By being the first brand that offers an at-home hand-held device to apply deep-pore skincare products KOZHYA is closing a market gap and therefore guaranteed to be a success.

AVE & YOU

The German skincare brand AVE & YOU was founded by Franziska Leonhardt and Dominik Michels after recognizing how difficult it is to find the right skincare products for your skin. That is why the two founders developed cosmetics for individual beauty needs, demands and goals. With dermatological expertise and intelligent technology their products are clean and vegan from natural origin.

Skin is never just “normal”. It breathes and feels, is our largest and most versatile organ – and the canvas of our incorruptible uniqueness. And just as diverse as we and our skin are, so are our care needs, demands and goals. 

Apricot

Apricot, a skincare brand based in Munich focuses on reducing wrinkles, acne and scars with their products that are made in Germany, vegan & cruelty free as well as dermatologically tested. They believe that skincare products should be convenient, simple and achieve instant results. Their skincare products range from pads, patches & tapes to organic creams, serums and toners with only active ingredients. For sustainability-conscious consumers Apricot also aims to be CO2 neutral by 2023!

salted.

The berlin-based skincare brand salted. offers a range of skincare products for every step of the skincare routine based on the consumers’ individual needs. With their “match-maker” principle customers answer a few questions about their skin and their needs and then salted. offers them a whole skincare package tailored to their needs from cleansers, serums, toners, moisturizers to face masks.

Nâmeco

The founders of the German skincare brand Nâmeco want to bring the focus back on the effectiveness of European plant-based skincare. Their name already hints at their mission as Nâmeco is made up of Natural Medical Cosmetics. With their know-how and passion, the founders created a variety of locally produced, all natural, vegan and sustainable skincare products.

NUI

Another German skincare brand that focuses on natural cosmetics is NUI. Their natural cosmetics are not only clean, vegan, sustainable and have a beautiful aesthetic but also prove to achieve excellent results. The brand’s goal is to combine the need for sustainability with elegance so consumers do not have to choose one or the other. NUI only uses natural, vegan and gluten-free ingredients without articifical colours, fragrances, silicones or parabens. They offer a big assortment of natural makeup and skincare products. The company is deemed to be a success as they scored a big investment by Judith Williams.

Launch your own private label skincare products line with wonnda

After hearing about these brands do you feel inspired to launch your own private label skincare products? Whether you’re an aspiring startup entrepreneur or an existing retailer looking to diversify your assortment with your own skincare products, launching your own skincare brand through private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda we work with top European producers for private labeling and contract manufacturing. The first step in getting your product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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