Between fashion, skincare, hairstyles, makeup, accessories, and so much more, the beauty industry is one of the biggest in the world and has the power to influence decisions and change people’s minds. In 2020, the industry had one of its best years, with the rise of the search for self-care. Skincare is now one of the most popular topics among women, and companies are starting to explore the male skincare market as well.
The beauty trends that you can’t miss
1. Face yoga tools
Face yoga tools are the hottest trend in the beauty industry. These tools, usually made out of rose quartz or jade stone, promise a tighter and leaner face with just a few consistent uses. Face rollers, gua shas, quartz combs, and vibrating face massagers are everything you need to take your face muscles 10 years back in age and make you look better than ever. But keep in mind that it’s important to be consistent. They won’t work magically alone overnight. You need to be consistent and use it on a regular basis for them to work.
2. Hyaluronic acid
Hyaluronic acid or HA is a substance found naturally in our bodies and serves multiple functions in the human body, such as wound repair, granulation, cell migration, and skin healing. In short, it’s a gel-like substance that quite literally lubricates the body from the inside, cushioning joints, assisting eye movements, and acting as a protective agent in the connective tissue. When taken as a supplement, HA is known for its benefits to the skin and can help it look younger and healthier, hydrating the skin from the inside while reducing the appearance of fine lines and wrinkles, speeding up the healing process of scars, and improving skin flexibility and overall vitality.
3. Sustainable beauty
“Sustainable beauty” are those brands and products that are concerned about the environment and make an effort to make themselves as zero waste as possible. Green cosmetics are those using natural ingredients produced from renewable raw materials. Essentially, it means “products that do no harm”.
A recent study of 23,000 beauty shoppers found almost half (48%) are looking for more information and clarity about brands’ values and commitments to the environment. In fact, 61% of us struggle to tell if hair and skin care products are ethical from the packaging. And the immense amount of green-bait marketing in this industry doesn’t make anything easier. How is the customer supposed to know if this brand is actually sustainable and mindful of the environment, or if they just stamped “zero-this” and “zero-that” on their labels in order to sell more?
4. Men’s beauty
The male beauty market is not nearly as explored as the female self-care industry, but that does not mean that men cannot take care of themselves. In fact, the beauty industry is starting to realize that and is focusing every day more on men’s care. The forecast for the male self-care industry is $166 billion in 2022 and represents an opportunity for brands to explore a whole new emerging market.
The search for men’s care products and grooming apparel has grown 70% in the past six years and is expected to continue growing in the following years. With the covid-19 pandemic, men started taking care of themselves more than ever before and searching for their own personal care products.
Did you know that men shop online more than women? Not only that, but they tend to spend more money and tend to spend more on themselves. Going into a store and looking for self-care products can hurt the self-esteem of some men, so many prefer to shop online and feel more comfortable while doing so. A recent study by Affilinet reports that 84.3 % of men buy online, compared with 77 % of women.
5. At-home treatments
With a pandemic that forced everyone to stay home for almost two years and spend a lot of time with only our own company, many people turned to skincare and self-care as a coping mechanism to pass the time and to take care of themselves more. DIY treatments have become more common, using whatever we have at home to take care of our skin, hair, and nails. Brands also caught up on the trend and made available packs for you to buy and have your own spa day at home. With that, our routine habits were changed forever, and at-home beauty is now an essential part of everyone’s life.