Influencers
By definition, an influencer is someone who has the power to affect others’ decisions (more specifically, purchasing decisions), given to their position and relationship with their audience. An influencer usually has a following on social media, such as Instagram, YouTube, or TikTok, and uses, intentionally or not, their influence to motivate behavior in their audience, and can be a powerful tool of influencer marketing.
Anyone can be an influencer, and as long as you have a charming personality and something interesting to share, you can find a following online of people with the same interests as you.
Recently, with the growth of the internet and social media, influencers have become more and more common. Because of the opportunity for monetization provided by the biggest social media platforms, it turned into a profession that many people seek. Because of this, other jobs have also come along, such as social media manager, copywriter, app developer, graphic designer, and many others.
Why are influencers starting brands?
Brands and creators have a mutually necessary relationship. Brands are a way for influencers to expand their profit margin and reach a more broad audience that would not necessarily be interested in them solely as influencers. Starting product lines is also a way for influencers to stop depending on the revenue generated by the platforms, which often include rules and community guidelines that can be limiting for content creation and become self-sustaining.
On the other hand, brands like to associate with influencers as it’s a way of humanizing themselves and becoming closer to the audience by assuming the personality of said creator. This can be one of the most effective kinds of advertising, as the creator already has an audience and
At the end of the day, all that brands want is to become a person, and people want is to become a brand.
1. Chamberlain Coffee by Emma Chamberlain
- Category: Coffee
- Influencer: Emma Chamberlain
Chamberlain coffee is a coffee brand created by the influencer Emma Chamberlain that got famous at first on YouTube and Instagram but now has expanded to other media and dominated TikTok. The influencer has become so famous that she was invited to celebrity-only events such as the met gala and is now considered one of the youngest and most influential people out there.
Her coffee brand comes with the premises of “good vibes and no bullshit” meaning no extra packaging and no unnecessary steps, her coffee brand is for those who actually like coffee and put thought on that cup every day.
2. Song of Style by Aimee Song
- Category: Fashion
- Influencer: Aimee Song
The brand Song of Style by Aimee Song is a fashion brand most popular in the United States. There you can find trendy clothes for all styles and tastes, following the season’s biggest trends.
3. Item Beauty by Addison Rea
- Category: Makeup
- Influencer: Addison Rea
The TikToker and YouTuber Addison Rea co-founded the brand and have the premise of “clean beauty” for those who want to achieve that no-makeup-makeup look and look fresh every day. The products range from lip balms to blushes, eyebrow gels, eyeshadows, foundations, concealers, and much more.
4. Nimya Line by NikkieTutorials
- Category: Makeup and skincare
- Influencer: Nikkie Tutorials
One of the most famous and influential YouTubers out there, Nikkie Tutorials is originally from The Netherlands but has become more popular in the United States, as her videos are recorded in English and cater to the American public as well as the European. She is one of the most famous Youtubers out there when it comes to makeup, with flawless looks and makeup, and has recently launched her line of products.
5. CRAFTD by Alex Cannon
- Category: Men’s luxury jewelry
- Influencer: Alex Cannon
CRAFTD is a London-based luxury jewelry online retailer founded by the creators Alex Cannon and Danny Buck. The brand comes with the idea that men can also be fancy and accessorize, especially when it comes to jewelry. The pieces are made from quality metal and stones, having design as a first priority to fight against the cheap and low-quality trends of the industry.
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